Rascasse Audience Intelligence

Albert Heijn Target Market in Germany

A data profile of the people who buy, follow and care about Albert Heijn in Germany — modelled from more than twelve digital signal sources. Albert Heijn has an estimated audience of 1,431,263 people in Germany.

#18among Supermarket in Germany#591among Brand in Germany#166in Shopping

The average Albert Heijn fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Hugendubel, Jumbo (supermarket), Deichmann, with strongest over-indexing on Hugendubel (9.23× the country average).

Demographically, the Albert Heijn audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Albert Heijn fan in Germany is more female, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hugendubel.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Albert Heijn profile in Germany.

Audience size
1.4M
in Germany
Gender
66.7%♀
33.3% male
Age
41.7
average years
Country rank
#4663
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Albert Heijn

66.7% are female, 33.3% are male, average age 41.7.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Albert Heijn audience in Germany
MetricValue
Female66.7%
Male33.3%
Average age41.7
Estimated audience size1,431,263
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Albert Heijn audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3918%
40-4924%
50+25%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Albert Heijn audience comes from Germany.

Worldwide audience distribution share by country for Albert Heijn
CountryShare
Netherlands43.1%
Belgium29.4%
Germany8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Albert Heijn audience in Germany is strongest.

Fig. 05

Top regions by affinity

Albert Heijn customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1M3.58×
02Niedersachsen~200K1.58×
03Hessen~100K1.17×
04Rheinland-Pfalz~80K1.14×
05Bremen~10K1.08×
06Hamburg~30K0.97×
07Sachsen~70K0.94×
08Berlin~50K0.83×
09Sachsen-Anhalt~30K0.80×
10Saarland~10K0.74×
11Thüringen~30K0.69×
12Schleswig-Holstein~30K0.66×
13Brandenburg~30K0.66×
14Baden-Württemberg~100K0.64×
15Bayern~100K0.63×
16Mecklenburg-Vorpommern~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Albert Heijn, Germany
0.58×1.00×3.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Albert Heijn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Albert Heijn audience
#·InterestCategoryAffinity×
01Jumbo (supermarket)Shopping19.66×
02HugendubelShopping9.23×
03Equine therapyHealth4.80×
04Doberman PinscherPets & Animals4.75×
05Miniature SchnauzerPets & Animals4.42×
06Siberian HuskyPets & Animals4.18×
07ImmobilienBusiness & Career4.03×
08Shelter DogsPets & Animals4.01×
09BeaglePets & Animals3.89×
10RottweilerPets & Animals3.51×
11In aller FreundschaftMovies & TV3.45×
12Storm of LoveMovies & TV3.41×
13Home Interior DesignHome & Garden3.36×
14Home InteriorsHome & Garden3.34×
15DeichmannShopping3.14×
16Healthy habitsHealth2.99×
17Child developmentBusiness & Career2.88×
18PrimarkShopping2.46×
19AldiShopping1.83×
20Harry PotterMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Albert Heijn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Albert Heijn audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.81×
TraditionCONSERVATISM1.34×
Design AffinityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Albert Heijn audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Need for SecurityCONSERVATISM0.60×
Quality AwarenessPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Albert Heijn's target market in Germany?

Albert Heijn's target market in Germany covers an estimated 1,431,263 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Albert Heijn customers?

66.7% of the Albert Heijn audience are female, 33.3% are male, with an average age of 41.7 years.

03

Which brands do Albert Heijn fans like most?

Albert Heijn fans show strongest brand affinity for Hugendubel (9.23×), Jumbo (supermarket) (19.66×), and Deichmann (3.14×) over the country average.

04

Where do Albert Heijn fans live in Germany?

Albert Heijn fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Niedersachsen (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Albert Heijn fans also like?

Beyond Albert Heijn itself, the audience over-indexes on Jumbo (supermarket) (19.66×), Deichmann (3.14×), Immobilien (4.03×), and Equine therapy (4.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in Germany

See Albert Heijn audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Albert Heijn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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