Albert Heijn Audience in Germany
Albert Heijn has an estimated audience of 1,453,971 people in Germany. 66.7% are female, 33.3% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Hugendubel, Jumbo (supermarket), Deichmann, Immobilien, Equine therapy.
The average Albert Heijn fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Hugendubel, Jumbo (supermarket), Deichmann, with strongest over-indexing on Hugendubel (9.23× the country average). Demographically, the Albert Heijn audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Individualism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Albert Heijn fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 41.7 |
| Estimated audience size | 1,453,971 |
Audience persona
The typical Albert Heijn fan in Germany is more female, around 41.7 years old, with strong Individualism tendencies and a notable affinity for Hugendubel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 919,651 | 2.89× |
| Niedersachsen | 200,142 | 1.42× |
| Bayern | 159,132 | 0.68× |
| Baden-Württemberg | 135,890 | 0.68× |
| Hessen | 128,971 | 1.16× |
| Rheinland-Pfalz | 79,998 | 1.1× |
| Sachsen | 72,831 | 1.02× |
| Berlin | 58,020 | 0.89× |
| Schleswig-Holstein | 35,233 | 0.67× |
| Hamburg | 31,912 | 0.97× |
| Sachsen-Anhalt | 31,619 | 0.84× |
| Brandenburg | 31,394 | 0.7× |
| Thüringen | 26,763 | 0.72× |
| Mecklenburg-Vorpommern | 16,167 | 0.58× |
| Saarland | 12,490 | 0.7× |
| Bremen | 11,990 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hugendubel | 9.23× | Shopping |
| Jumbo (supermarket) | 19.66× | Shopping |
| Deichmann | 3.14× | Shopping |
| Immobilien | 4.03× | Business & Career |
| Equine therapy | 4.8× | Health |
| Siberian Husky | 4.18× | Pets & Animals |
| Doberman Pinscher | 4.75× | Pets & Animals |
| Home Interior Design | 3.36× | Home & Garden |
| Beagle | 3.89× | Pets & Animals |
| Healthy habits | 2.99× | Health |
| Harry Potter | 1.55× | Movies & TV |
| Storm of Love | 3.41× | Movies & TV |
| Miniature Schnauzer | 4.42× | Pets & Animals |
| Primark | 2.46× | Shopping |
| Aldi | 1.83× | Shopping |
| Rottweiler | 3.51× | Pets & Animals |
| Home Interiors | 3.34× | Home & Garden |
| Child development | 2.88× | Business & Career |
| Shelter Dogs | 4.01× | Pets & Animals |
| Dog lovers | 2.55× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.01 |
| Convenience Orientation | PREMIUM | 1.52 |
| Risk Appetite | THRILL | 1.51 |
| Urban Lifestyle | OPEN | 1.44 |
| Luxury Orientation | PREMIUM | 1.36 |
| Quality Awareness | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 43.7% |
| Belgium | 28.6% |
| Germany | 8.2% |
See Albert Heijn audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Albert Heijn have in Germany?
Albert Heijn has an estimated audience of 1,453,971 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Albert Heijn fans?
66.7% of Albert Heijn fans are female, 33.3% are male, with an average age of 41.7 years.
Which brands do Albert Heijn fans like most?
Albert Heijn fans show strongest brand affinity for Hugendubel (9.23×), Jumbo (supermarket) (19.66×), and Deichmann (3.14×) over the country average.
Where do Albert Heijn fans live in Germany?
Albert Heijn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 919,651), Niedersachsen (reach 200,142), and Bayern (reach 159,132). These three regions account for the largest share of the active audience.
What other brands do Albert Heijn fans also like?
Beyond Albert Heijn itself, the audience over-indexes on Jumbo (supermarket) (19.66×), Deichmann (3.14×), Immobilien (4.03×), and Equine therapy (4.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Albert Heijn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.