Rascasse Audience Intelligence

Siberian Husky Audience in Germany

A data profile of the people who buy, follow and care about Siberian Husky in Germany — modelled from more than twelve digital signal sources. Siberian Husky has an estimated audience of 5,853,159 people in Germany.

#4among Dog breed in Germany#518among Topic in Germany#29in Pets & Animals

The average Siberian Husky fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Food and drink, Entertainment, Arts and music, with strongest over-indexing on Food and drink (1.89× the country average).

Demographically, the Siberian Husky audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Siberian Husky fan in Germany is more female, around 37.2 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Siberian Husky profile in Germany.

Audience size
5.9M
in Germany
Gender
63.6%♀
36.4% male
Age
37.2
average years
Country rank
#829
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Siberian Husky fans

63.6% are female, 36.4% are male, average age 37.2.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Siberian Husky audience in Germany
MetricValue
Female63.6%
Male36.4%
Average age37.2
Estimated audience size5,853,159
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Siberian Husky audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Siberian Husky audience comes from Germany.

Worldwide audience distribution share by country for Siberian Husky
CountryShare
United States24.7%
Japan16.3%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Siberian Husky audience in Germany is strongest.

Fig. 05

Top regions by affinity

Siberian Husky fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~100K1.08×
02Rheinland-Pfalz~300K1.07×
03Sachsen-Anhalt~200K1.07×
04Nordrhein-Westfalen~1.5M1.06×
05Niedersachsen~600K1.03×
06Thüringen~200K1.03×
07Hessen~500K1.02×
08Saarland~70K1.02×
09Brandenburg~200K1.01×
10Baden-Württemberg~800K1.00×
11Sachsen~300K1.00×
12Schleswig-Holstein~200K0.99×
13Bayern~900K0.98×
14Hamburg~100K0.91×
15Bremen~40K0.90×
16Berlin~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Siberian Husky, Germany
0.85×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Siberian Husky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Siberian Husky audience
#·InterestCategoryAffinity×
01RottweilerPets & Animals4.35×
02PoodlePets & Animals3.94×
03Golden RetrieverPets & Animals3.75×
04Harry PotterMovies & TV2.15×
05GardenHome & Garden2.09×
06PetsPets & Animals2.00×
07Arts and musicArts & Culture1.90×
08FoodFood & Beverages1.90×
09Food and drinkFood & Beverages1.89×
10VehiclesCars & Mobility1.89×
11ReadingLiterature1.88×
12EntertainmentMovies & TV1.86×
13SportsSports1.86×
14Consumer electronicsTechnology & Electronics1.86×
15Outdoor recreationSports1.86×
16MoviesMovies & TV1.84×
17GermanyTravel & Leisure1.81×
18Live eventsMusic & Radio1.78×
19MusicBusiness & Career1.72×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Siberian Husky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Siberian Husky audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.53×
Healthy LifestyleBALANCE2.03×
SustainabilityBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Siberian Husky audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.43×
Family OrientationCONSERVATISM1.43×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Siberian Husky have in Germany?

Siberian Husky has an estimated audience of 5,853,159 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Siberian Husky fans?

63.6% of Siberian Husky fans are female, 36.4% are male, with an average age of 37.2 years.

03

Which brands do Siberian Husky fans like most?

Siberian Husky fans show strongest brand affinity for Food and drink (1.89×), Entertainment (1.86×), and Arts and music (1.9×) over the country average.

04

Where do Siberian Husky fans live in Germany?

Siberian Husky fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Siberian Husky fans also like?

Beyond Siberian Husky itself, the audience over-indexes on Entertainment (1.86×), Arts and music (1.9×), Food (1.9×), and Sports (1.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See Siberian Husky audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Siberian Husky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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