Siberian Husky Audience in Germany
Siberian Husky has an estimated audience of 5,853,159 people in Germany. 63.6% are female, 36.4% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Food and drink, Entertainment, Arts and music, Harry Potter, Food.
The average Siberian Husky fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Food and drink, Entertainment, Arts and music, with strongest over-indexing on Food and drink (1.89× the country average). Demographically, the Siberian Husky audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Siberian Husky fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 37.2 |
| Estimated audience size | 5,853,159 |
Audience persona
The typical Siberian Husky fan in Germany is more female, around 37.2 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,410,219 | 1.1× |
| Bayern | 930,326 | 0.99× |
| Baden-Württemberg | 808,524 | 1.01× |
| Niedersachsen | 589,651 | 1.04× |
| Hessen | 453,022 | 1.02× |
| Rheinland-Pfalz | 316,770 | 1.08× |
| Sachsen | 288,078 | 1× |
| Berlin | 227,511 | 0.87× |
| Schleswig-Holstein | 208,682 | 0.99× |
| Brandenburg | 184,439 | 1.02× |
| Sachsen-Anhalt | 159,757 | 1.05× |
| Thüringen | 148,912 | 1× |
| Mecklenburg-Vorpommern | 122,595 | 1.1× |
| Hamburg | 119,791 | 0.91× |
| Saarland | 70,411 | 0.98× |
| Bremen | 42,484 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 1.89× | Food & Beverages |
| Entertainment | 1.86× | Movies & TV |
| Arts and music | 1.9× | Arts & Culture |
| Harry Potter | 2.15× | Movies & TV |
| Food | 1.9× | Food & Beverages |
| Sports | 1.86× | Sports |
| Reading | 1.88× | Literature |
| Germany | 1.81× | Travel & Leisure |
| Vehicles | 1.89× | Cars & Mobility |
| Consumer electronics | 1.86× | Technology & Electronics |
| Outdoor recreation | 1.86× | Sports |
| Movies | 1.84× | Movies & TV |
| Music | 1.72× | Business & Career |
| Pets | 2× | Pets & Animals |
| Gala | 2.59× | News |
| Golden Retriever | 3.75× | Pets & Animals |
| Rottweiler | 4.35× | Pets & Animals |
| Business and industry | 1.51× | Business & Career |
| Poodle | 3.94× | Pets & Animals |
| Live events | 1.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.97 |
| Sustainability | BALANCE | 1.51 |
| DIY Mentality | THRILL | 1.42 |
| Urban Lifestyle | OPEN | 1.31 |
| Sports Activity | POWER | 1.26 |
| Creativity | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 16.3% |
| Germany | 7.7% |
See Siberian Husky audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Poodle (5,676,260)
- Pug (5,577,230)
Frequently asked questions
How many fans does Siberian Husky have in Germany?
Siberian Husky has an estimated audience of 5,853,159 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Siberian Husky fans?
63.6% of Siberian Husky fans are female, 36.4% are male, with an average age of 37.2 years.
Which brands do Siberian Husky fans like most?
Siberian Husky fans show strongest brand affinity for Food and drink (1.89×), Entertainment (1.86×), and Arts and music (1.9×) over the country average.
Where do Siberian Husky fans live in Germany?
Siberian Husky fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,410,219), Bayern (reach 930,326), and Baden-Württemberg (reach 808,524). These three regions account for the largest share of the active audience.
What other brands do Siberian Husky fans also like?
Beyond Siberian Husky itself, the audience over-indexes on Entertainment (1.86×), Arts and music (1.9×), Harry Potter (2.15×), and Food (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Siberian Husky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.