Outdoor recreation Audience in Germany
Outdoor recreation has an estimated audience of 31,989,366 people in Germany. 50.8% are female, 49.2% are male, average age 39.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Nathan Fillion, Michael Douglas, Bryan Adams, Adriana Lima, Austrian Airlines.
The average Outdoor recreation fan in Germany is 39.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Nathan Fillion, Michael Douglas, Bryan Adams, with strongest over-indexing on Nathan Fillion (22.37× the country average). Demographically, the Outdoor recreation audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Outdoor recreation fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 39.4 |
| Estimated audience size | 31,989,366 |
Audience persona
The typical Outdoor recreation fan in Germany is balanced, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Nathan Fillion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 7,386,264 | 1.44× |
| Nordrhein-Westfalen | 6,271,472 | 0.9× |
| Baden-Württemberg | 4,903,933 | 1.12× |
| Hessen | 2,796,427 | 1.15× |
| Niedersachsen | 2,704,536 | 0.87× |
| Berlin | 1,914,584 | 1.34× |
| Rheinland-Pfalz | 1,858,025 | 1.16× |
| Sachsen | 1,456,214 | 0.93× |
| Hamburg | 987,744 | 1.37× |
| Schleswig-Holstein | 880,309 | 0.77× |
| Brandenburg | 842,554 | 0.85× |
| Thüringen | 680,741 | 0.84× |
| Sachsen-Anhalt | 633,585 | 0.76× |
| Mecklenburg-Vorpommern | 448,217 | 0.73× |
| Bremen | 295,444 | 1.08× |
| Saarland | 276,976 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nathan Fillion | 22.37× | Movies & TV |
| Michael Douglas | 19.95× | Movies & TV |
| Bryan Adams | 21.15× | Music & Radio |
| Adriana Lima | 20.89× | Fashion & Accessoires |
| Austrian Airlines | 21.14× | Travel & Leisure |
| Courteney Cox | 22.44× | Movies & TV |
| Hapag-Lloyd | 21.77× | Travel & Leisure |
| Vegeta | 20.69× | Games |
| Congstar | 7.7× | Technology & Electronics |
| Pur (band) | 21.56× | Music & Radio |
| Tinker Bell (film series) | 21.03× | Movies & TV |
| Dirk Nowitzki | 20.77× | Sports |
| Yann Sommer | 21.55× | Sports |
| Mary Kay | 20.58× | Beauty & Wellness |
| Jan Josef Liefers | 8.81× | Movies & TV |
| Punkt 12 | 9.18× | Movies & TV |
| Joel Kinnaman | 22.4× | Movies & TV |
| Falling in Reverse | 20.34× | Music & Radio |
| Terence Hill | 7.52× | Movies & TV |
| Giotto | 21.57× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.6 |
| Sports Activity | POWER | 1.32 |
| Luxury Orientation | PREMIUM | 1.19 |
| Indulgence | JOY | 1.14 |
| Early Adopter Mentality | POWER | 1.14 |
| Community Orientation | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
See Outdoor recreation audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Outdoor recreation have in Germany?
Outdoor recreation has an estimated audience of 31,989,366 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Outdoor recreation fans?
50.8% of Outdoor recreation fans are female, 49.2% are male, with an average age of 39.4 years.
Which brands do Outdoor recreation fans like most?
Outdoor recreation fans show strongest brand affinity for Nathan Fillion (22.37×), Michael Douglas (19.95×), and Bryan Adams (21.15×) over the country average.
Where do Outdoor recreation fans live in Germany?
Outdoor recreation fans in Germany are most concentrated in Bayern (reach 7,386,264), Nordrhein-Westfalen (reach 6,271,472), and Baden-Württemberg (reach 4,903,933). These three regions account for the largest share of the active audience.
What other brands do Outdoor recreation fans also like?
Beyond Outdoor recreation itself, the audience over-indexes on Michael Douglas (19.95×), Bryan Adams (21.15×), Adriana Lima (20.89×), and Austrian Airlines (21.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.