Outdoor recreation Audience in United Kingdom
Outdoor recreation has an estimated audience of 31,383,979 people in United Kingdom. 53.1% are female, 46.9% are male, average age 43.5. Top regions: England, East of England, Scotland. Top brand affinities: Google Flights, Stitch!, Moodle, Gary Oldman, Luxury yacht.
The average Outdoor recreation fan in United Kingdom is 43.5 years old, balanced, and lives primarily in England. The audience is concentrated in England, East of England, Scotland. Top brand affinities include Google Flights, Stitch!, Moodle, with strongest over-indexing on Google Flights (6.12× the country average). Demographically, the Outdoor recreation audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Outdoor recreation fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 43.5 |
| Estimated audience size | 31,383,979 |
Audience persona
The typical Outdoor recreation fan in United Kingdom is balanced, around 43.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Flights.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 23,537,985 | 0.86× |
| East of England | 4,676,250 | 2.45× |
| Scotland | 3,126,427 | 1.11× |
| North West | 2,320,297 | 0.69× |
| South East | 2,281,187 | 0.54× |
| West Midlands | 2,191,981 | 1.63× |
| Yorkshire and the Humber | 1,830,818 | 0.73× |
| South West | 1,614,195 | 0.63× |
| Wales | 1,534,323 | 0.86× |
| East Midlands | 1,514,229 | 0.68× |
| Northern Ireland | 1,138,315 | 1.18× |
| North East | 800,164 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 6.12× | Travel & Leisure |
| Stitch! | 7.7× | Movies & TV |
| Moodle | 6.83× | Technology & Electronics |
| Gary Oldman | 6.52× | Movies & TV |
| Luxury yacht | 3.47× | Travel & Leisure |
| Freddie Highmore | 5.53× | Movies & TV |
| Liza Minnelli | 6.18× | Music & Radio |
| Cheerleading | 6.48× | Sports |
| Dove Cameron | 8.4× | Movies & TV |
| Dylan O'Brien | 7.88× | Movies & TV |
| Roman Reigns | 6.41× | Sports |
| Snapped | 4.31× | Movies & TV |
| Purchase discount | 3.26× | Shopping |
| Expensive Taste | 2.21× | Business & Career |
| Home business | 3.28× | Business & Career |
| Sigourney Weaver | 6.02× | Movies & TV |
| Nissan Skyline | 8.5× | Cars & Mobility |
| Volunteering | 1.62× | Politics & Society |
| Taobao | 7.02× | Shopping |
| Facebook Messenger | 1.84× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.77 |
| Indulgence | JOY | 1.48 |
| LGBTQ+ Identity | OPEN | 1.38 |
| DIY Mentality | THRILL | 1.38 |
| Individualism | JOY | 1.35 |
| Design Affinity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
See Outdoor recreation audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Outdoor recreation have in United Kingdom?
Outdoor recreation has an estimated audience of 31,383,979 people in United Kingdom, concentrated in England and East of England.
What is the gender split and age of Outdoor recreation fans?
53.1% of Outdoor recreation fans are female, 46.9% are male, with an average age of 43.5 years.
Which brands do Outdoor recreation fans like most?
Outdoor recreation fans show strongest brand affinity for Google Flights (6.12×), Stitch! (7.7×), and Moodle (6.83×) over the country average.
Where do Outdoor recreation fans live in United Kingdom?
Outdoor recreation fans in United Kingdom are most concentrated in England (reach 23,537,985), East of England (reach 4,676,250), and Scotland (reach 3,126,427). These three regions account for the largest share of the active audience.
What other brands do Outdoor recreation fans also like?
Beyond Outdoor recreation itself, the audience over-indexes on Stitch! (7.7×), Moodle (6.83×), Gary Oldman (6.52×), and Luxury yacht (3.47×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.