Outdoor recreation Audience in Spain
Outdoor recreation has an estimated audience of 20,692,695 people in Spain. 50.2% are female, 49.8% are male, average age 43.3. Top brand affinities: Iberia (airline), WhatsApp, Wedding dress, Brico Dépôt, Coches.net.
Top brand affinities include Iberia (airline), WhatsApp, Wedding dress, with strongest over-indexing on Iberia (airline) (1.8× the country average). Demographically, the Outdoor recreation audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Outdoor recreation fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 43.3 |
| Estimated audience size | 20,692,695 |
Audience persona
The typical Outdoor recreation fan in Spain is balanced, around 43.3 years old, with strong DIY Mentality tendencies and a notable affinity for Iberia (airline).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iberia (airline) | 1.8× | Travel & Leisure |
| 1.7× | Internet & Social Media | |
| Wedding dress | 2.8× | Fashion & Accessoires |
| Brico Dépôt | 2.02× | Shopping |
| Coches.net | 1.6× | Cars & Mobility |
| Livemusic | 2.26× | Music & Radio |
| Liam Neeson | 3.57× | Movies & TV |
| Maisons du Monde | 2.54× | Home & Garden |
| Crunchyroll | 3.48× | Games |
| Kundalini yoga | 2.95× | Health |
| Conforama | 1.75× | Home & Garden |
| Hipercor | 1.59× | Shopping |
| Lunch | 1.78× | Food & Beverages |
| El Mueble | 1.65× | Home & Garden |
| Father's Day | 1.63× | Kids & Family |
| Boca Juniors | 2.21× | Sports |
| Massively multiplayer online games | 2.15× | Games |
| YouTube Music | 1.76× | Internet & Social Media |
| Zara Kids | 1.71× | Fashion & Accessoires |
| One Piece | 1.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.32 |
| Family Orientation | CONSERVATISM | 1.3 |
| Price Sensitivity | PREMIUM | 1.29 |
| Creativity | OPEN | 1.27 |
| Sustainability | BALANCE | 1.24 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
See Outdoor recreation audiences in other countries
- Outdoor recreation — Germany
- Outdoor recreation — United States
- Outdoor recreation — United Kingdom
- Outdoor recreation — France
- Outdoor recreation — Italy
- Outdoor recreation — Brazil
- Outdoor recreation — Japan
- Outdoor recreation — South Korea
- Outdoor recreation — India
- Outdoor recreation — Canada
- Outdoor recreation — Mexico
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.