A data profile of the people who buy, follow and care about Outdoor recreation in Spain — modelled from more than twelve digital signal sources. Outdoor recreation has an estimated audience of 20,692,695 people in Spain.
Outdoor recreation has an estimated audience of 20,692,695 people in Spain. 50.2% are female, 49.8% are male, average age 43.3. Top brand affinities: Wedding dress, British Shorthair, YouTube Music, Paula Echevarría, Boca Juniors.
Top brand affinities include Wedding dress, British Shorthair, YouTube Music, with strongest over-indexing on Wedding dress (1.56× the country average).
Demographically, the Outdoor recreation audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Spirituality.
The typical Outdoor recreation fan in Spain is balanced, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Wedding dress.
The key figures that characterise the Outdoor recreation profile in Spain.
50.2% are female, 49.8% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 43.3 |
| Estimated audience size | 20,692,695 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Outdoor recreation audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
The strongest cross-interests of the Outdoor recreation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arezzo | Travel & Leisure | 2.35× | ||
| 02 | Centauro | Cars & Mobility | 2.15× | ||
| 03 | TUI | Travel & Leisure | 2.14× | ||
| 04 | Paula Echevarría | Movies & TV | 2.08× | ||
| 05 | Forex Factory | Business & Career | 2.06× | ||
| 06 | Hotmart | Shopping | 1.93× | ||
| 07 | Avianca | Travel & Leisure | 1.92× | ||
| 08 | NBA playoffs | Sports | 1.75× | ||
| 09 | Dragon Ball Z | Movies & TV | 1.70× | ||
| 10 | Boca Juniors | Sports | 1.65× | ||
| 11 | Futon | Home & Garden | 1.65× | ||
| 12 | Otaku | Literature | 1.59× | ||
| 13 | Australian Shepherd | Pets & Animals | 1.59× | ||
| 14 | British Shorthair | Pets & Animals | 1.57× | ||
| 15 | Wedding dress | Fashion & Accessoires | 1.56× | ||
| 16 | COS | Shopping | 1.55× | ||
| 17 | Alaskan Malamute | Pets & Animals | 1.53× | ||
| 18 | Nigeria | Travel & Leisure | 1.53× | ||
| 19 | YouTube Music | Internet & Social Media | 1.52× | ||
| 20 | Harrods | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.31× | |
| Spirituality | BALANCE | 1.22× | |
| Tradition | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Pet Ownership | JOY | 0.93× | |
| Early Adopter Mentality | POWER | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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