Outdoor recreation Audience in France
Outdoor recreation has an estimated audience of 23,720,024 people in France. 49.8% are female, 50.2% are male, average age 41.8. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Sex and the City, Gerard Butler, Europcar, Harry Potter, Google News.
The average Outdoor recreation fan in France is 41.8 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Sex and the City, Gerard Butler, Europcar, with strongest over-indexing on Sex and the City (12.97× the country average). Demographically, the Outdoor recreation audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Outdoor recreation fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 41.8 |
| Estimated audience size | 23,720,024 |
Audience persona
The typical Outdoor recreation fan in France is balanced, around 41.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sex and the City.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,420,570 | 0.81× |
| Auvergne-Rhône-Alpes | 2,917,205 | 1.04× |
| Provence-Alpes-Côte d'Azur | 1,654,302 | 0.94× |
| Occitanie | 1,408,834 | 0.69× |
| Grand Est | 1,379,663 | 0.72× |
| Hauts-de-France | 1,275,882 | 0.61× |
| Nouvelle-Aquitaine | 1,272,840 | 0.61× |
| Bourgogne-Franche-Comté | 920,521 | 0.96× |
| Normandy | 790,315 | 0.68× |
| Brittany | 742,662 | 0.64× |
| Centre-Val de Loire | 739,590 | 0.83× |
| Pays de la Loire | 695,473 | 0.53× |
| Corsica | 254,250 | 3.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City | 12.97× | Movies & TV |
| Gerard Butler | 17.47× | Movies & TV |
| Europcar | 6.81× | Cars & Mobility |
| Harry Potter | 1.99× | Movies & TV |
| Google News | 2.24× | News |
| Jared Leto | 9.12× | Movies & TV |
| Crédit Mutuel | 2.18× | Business & Career |
| Christian Bale | 7.44× | Movies & TV |
| Superman | 2.09× | Movies & TV |
| Gossip Girl | 6.52× | Movies & TV |
| Jake Gyllenhaal | 7.5× | Movies & TV |
| Bathtub | 4.34× | Beauty & Wellness |
| Happiness | 1.72× | Health |
| Jude Law | 5.81× | Movies & TV |
| Rick Owens | 8.81× | Fashion & Accessoires |
| Spas | 1.68× | Beauty & Wellness |
| Recreation | 1.65× | Travel & Leisure |
| Millie Bobby Brown | 3.37× | Movies & TV |
| Kitchen garden | 3.58× | Home & Garden |
| Shōnen manga | 4.25× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.43 |
| Extroversion | THRILL | 1.26 |
| Design Affinity | PREMIUM | 1.24 |
| Early Adopter Mentality | POWER | 1.19 |
| Mindfulness | BALANCE | 1.16 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
See Outdoor recreation audiences in other countries
- Outdoor recreation — Germany
- Outdoor recreation — United States
- Outdoor recreation — United Kingdom
- Outdoor recreation — Italy
- Outdoor recreation — Spain
- Outdoor recreation — Brazil
- Outdoor recreation — Japan
- Outdoor recreation — South Korea
- Outdoor recreation — India
- Outdoor recreation — Canada
- Outdoor recreation — Mexico
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Outdoor recreation have in France?
Outdoor recreation has an estimated audience of 23,720,024 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Outdoor recreation fans?
49.8% of Outdoor recreation fans are female, 50.2% are male, with an average age of 41.8 years.
Which brands do Outdoor recreation fans like most?
Outdoor recreation fans show strongest brand affinity for Sex and the City (12.97×), Gerard Butler (17.47×), and Europcar (6.81×) over the country average.
Where do Outdoor recreation fans live in France?
Outdoor recreation fans in France are most concentrated in Île-de-France (reach 3,420,570), Auvergne-Rhône-Alpes (reach 2,917,205), and Provence-Alpes-Côte d'Azur (reach 1,654,302). These three regions account for the largest share of the active audience.
What other brands do Outdoor recreation fans also like?
Beyond Outdoor recreation itself, the audience over-indexes on Gerard Butler (17.47×), Europcar (6.81×), Harry Potter (1.99×), and Google News (2.24×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.