A data profile of the people who buy, follow and care about Harry Potter in France — modelled from more than twelve digital signal sources. Harry Potter has an estimated audience of 18,846,772 people in France.
The average Harry Potter fan in France is 31.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Consumer electronics, Shopping, Automobiles, with strongest over-indexing on Consumer electronics (1.66× the country average).
Demographically, the Harry Potter audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Harry Potter fan in France is more female, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the Harry Potter profile in France.
57.3% are female, 42.7% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 31.7 |
| Estimated audience size | 18,846,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Harry Potter audience comes from France.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 14.5% |
| Germany | 9.2% |
Where the Harry Potter audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~2M | 1.11× | |
| 02 | Grand Est | ~2M | 1.08× | |
| 03 | Nouvelle-Aquitaine | ~2M | 1.07× | |
| 04 | Occitanie | ~2M | 1.06× | |
| 05 | Normandy | ~1M | 1.05× | |
| 06 | Auvergne-Rhône-Alpes | ~2.5M | 1.04× | |
| 07 | Pays de la Loire | ~1M | 1.04× | |
| 08 | Centre-Val de Loire | ~800K | 1.03× | |
| 09 | Bourgogne-Franche-Comté | ~800K | 1.01× | |
| 10 | Île-de-France | ~3.5M | 0.99× | |
| 11 | Provence-Alpes-Côte d'Azur | ~1.5M | 0.95× | |
| 12 | Brittany | ~1M | 0.94× | |
| 13 | Corsica | ~70K | 0.63× |
The strongest cross-interests of the Harry Potter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | J. K. Rowling | Literature | 5.09× | ||
| 02 | Ralph Fiennes | Movies & TV | 4.71× | ||
| 03 | Daniel Radcliffe | Movies & TV | 4.57× | ||
| 04 | Emma Watson | Movies & TV | 3.69× | ||
| 05 | Stitch! | Movies & TV | 3.13× | ||
| 06 | Millie Bobby Brown | Movies & TV | 2.51× | ||
| 07 | Stranger Things | Movies & TV | 2.24× | ||
| 08 | Pokémon | Games | 2.00× | ||
| 09 | AlloCiné | Movies & TV | 1.84× | ||
| 10 | Game of Thrones | Movies & TV | 1.79× | ||
| 11 | Superman | Movies & TV | 1.76× | ||
| 12 | Fantasy movies | Movies & TV | 1.73× | ||
| 13 | One Piece | Movies & TV | 1.72× | ||
| 14 | Consumer electronics | Technology & Electronics | 1.66× | ||
| 15 | Role-playing games | Games | 1.66× | ||
| 16 | Manga | Literature | 1.57× | ||
| 17 | Automobiles | Cars & Mobility | 1.56× | ||
| 18 | Parc Astérix | Travel & Leisure | 1.56× | ||
| 19 | Shopping | Shopping | 1.54× | ||
| 20 | Comics | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.38× | |
| Pet Ownership | JOY | 1.29× | |
| Healthy Lifestyle | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Risk Appetite | THRILL | 0.70× | |
| Indulgence | JOY | 0.78× |
Harry Potter has an estimated audience of 18,846,772 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.3% of Harry Potter fans are female, 42.7% are male, with an average age of 31.7 years.
Harry Potter fans show strongest brand affinity for Consumer electronics (1.66×), Shopping (1.54×), and Automobiles (1.56×) over the country average.
Harry Potter fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~2.5M), and Hauts-de-France (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Harry Potter itself, the audience over-indexes on Shopping (1.54×), Automobiles (1.56×), AlloCiné (1.84×), and Stranger Things (2.24×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Harry Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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