Outdoor recreation Audience in Brazil
Outdoor recreation has an estimated audience of 25,596,978 people in Brazil. 51.5% are female, 48.5% are male, average age 40.2. Top brand affinities: Nature, Sport Club do Recife, Electrolux, Mixed martial arts, Telegram.
Top brand affinities include Nature, Sport Club do Recife, Electrolux, with strongest over-indexing on Nature (1.58× the country average). Demographically, the Outdoor recreation audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Outdoor recreation fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 40.2 |
| Estimated audience size | 25,596,978 |
Audience persona
The typical Outdoor recreation fan in Brazil is balanced, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.58× | Home & Garden |
| Sport Club do Recife | 1.87× | Sports |
| Electrolux | 1.91× | Home & Garden |
| Mixed martial arts | 2.58× | Sports |
| Telegram | 1.89× | Internet & Social Media |
| TripAdvisor | 2.11× | Travel & Leisure |
| Steam | 1.97× | Games |
| Havaianas | 1.69× | Fashion & Accessoires |
| Xiaomi | 1.94× | Technology & Electronics |
| Strawberry | 3.66× | Food & Beverages |
| Manicure | 1.6× | Beauty & Wellness |
| Michael Jackson | 1.85× | Music & Radio |
| BTS | 1.51× | Music & Radio |
| JBL | 1.97× | Technology & Electronics |
| Eye shadow | 1.61× | Beauty & Wellness |
| Natural skin care | 1.52× | Beauty & Wellness |
| Sweepstakes | 1.51× | Games |
| Hyundai | 1.53× | Cars & Mobility |
| Xabi Alonso | 2.4× | Sports |
| Buffet | 1.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.35 |
| Family Orientation | CONSERVATISM | 1.27 |
| Quality Awareness | PREMIUM | 1.25 |
| Design Affinity | PREMIUM | 1.24 |
| Early Adopter Mentality | POWER | 1.2 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
See Outdoor recreation audiences in other countries
- Outdoor recreation — Germany
- Outdoor recreation — United States
- Outdoor recreation — United Kingdom
- Outdoor recreation — France
- Outdoor recreation — Italy
- Outdoor recreation — Spain
- Outdoor recreation — Japan
- Outdoor recreation — South Korea
- Outdoor recreation — India
- Outdoor recreation — Canada
- Outdoor recreation — Mexico
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.