A data profile of the people who buy, follow and care about Outdoor recreation in Brazil — modelled from more than twelve digital signal sources. Outdoor recreation has an estimated audience of 25,596,978 people in Brazil.
Outdoor recreation has an estimated audience of 25,596,978 people in Brazil. 51.5% are female, 48.5% are male, average age 40.2. Top brand affinities: Sports club, Used car, Ligue 1, Makita, Sustainable energy.
Top brand affinities include Sports club, Used car, Ligue 1, with strongest over-indexing on Sports club (1.59× the country average).
Demographically, the Outdoor recreation audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Outdoor recreation fan in Brazil is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Sports club.
The key figures that characterise the Outdoor recreation profile in Brazil.
51.5% are female, 48.5% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 40.2 |
| Estimated audience size | 25,596,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Outdoor recreation audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
The strongest cross-interests of the Outdoor recreation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xabi Alonso | Sports | 1.81× | ||
| 02 | Sports club | Sports | 1.59× | ||
| 03 | Used car | Cars & Mobility | 1.59× | ||
| 04 | Makita | Home & Garden | 1.59× | ||
| 05 | Sustainable energy | Home & Garden | 1.59× | ||
| 06 | Local news | News | 1.59× | ||
| 07 | Aston Villa F.C. | Sports | 1.59× | ||
| 08 | Arnold Schwarzenegger | Movies & TV | 1.59× | ||
| 09 | SD Eibar | Sports | 1.59× | ||
| 10 | Flea market | Home & Garden | 1.59× | ||
| 11 | Garmin | Technology & Electronics | 1.59× | ||
| 12 | Wearable technology | Technology & Electronics | 1.59× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.59× | ||
| 14 | Career development | Business & Career | 1.59× | ||
| 15 | Boxing | Sports | 1.59× | ||
| 16 | Beach soccer | Sports | 1.59× | ||
| 17 | Sustainable transport | Cars & Mobility | 1.59× | ||
| 18 | Ligue 1 | Sports | 1.54× | ||
| 19 | Lexus | Cars & Mobility | 1.51× | ||
| 20 | Oklahoma City Thunder | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.23× | |
| Family Orientation | CONSERVATISM | 1.19× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Need for Security | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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