Sports audiences in Brazil

The strongest Sports audiences in Brazil, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in Brazil — full ranking

Top Sports audiences

  1. Sociedade Esportiva Palmeiras (72.6M)
  2. Botafogo (52.5M)
  3. Real Madrid C.F. (47.7M)
  4. Santos FC (44.7M)
  5. Sport Club Corinthians Paulista (43.5M)
  6. Cruzeiro Esporte Clube (41.3M)
  7. Sports (38.3M)
  8. Santos FC (women) (37.4M)
  9. Sports and outdoors (35.5M)
  10. Soccer (32.2M)
  11. Seleção Brasileira (30.6M)
  12. CR Vasco da Gama (28M)
  13. Sport Club Internacional (27.5M)
  14. Neymar (27.2M)
  15. Fluminense FC (26.6M)
  16. Outdoor recreation (25.6M)
  17. Fitness and wellness (23.9M)
  18. Physical fitness (23.2M)
  19. Physical exercise (22.9M)
  20. Clube Atlético Mineiro (22.3M)
  21. Grêmio Foot-Ball Porto Alegrense (21.3M)
  22. Botafogo de Futebol e Regatas (21.2M)
  23. Esporte Clube Vitória (20.5M)
  24. Hobbies and activities (19.7M)
  25. Paris Saint-Germain (18.8M)
  26. Fortaleza Esporte Clube (18.6M)
  27. UEFA Champions League (17.8M)
  28. Cristiano Ronaldo (17.4M)
  29. Esporte Clube Bahia (17.2M)
  30. Campeonato Brasileiro Série A (16.6M)
  31. Mark Williams (snooker player) (16.5M)
  32. Training (15.2M)
  33. Basketball (14.7M)
  34. Weight training (14.1M)
  35. Brazil national football team (13.9M)
  36. Serie A (13.9M)
  37. CR Flamengo (13.9M)
  38. Swimming pool (13.5M)
  39. Sport Club do Recife (13M)
  40. Premier League (12.8M)
  41. NBA (12.5M)
  42. Copa do Brasil (12.2M)
  43. Sofascore (12.1M)
  44. Copa Libertadores (11.9M)
  45. Ceará Sporting Club (11.9M)
  46. Strength training (11.5M)
  47. Esporte Clube Juventude (11.3M)
  48. Sportingbet (11.1M)
  49. Clube do Remo (11.1M)
  50. Fitness and figure competition (10.9M)

Other categories in Brazil

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