A data profile of the people who buy, follow and care about Seleção Brasileira in Brazil — modelled from more than twelve digital signal sources. Seleção Brasileira has an estimated audience of 45,364,300 people in Brazil.
The average Seleção Brasileira fan in Brazil is 40.3 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include FIFA World Cup, Sociedade Esportiva Palmeiras, Club Deportivo Universidad Católica, with strongest over-indexing on FIFA World Cup (3.63× the country average).
Demographically, the Seleção Brasileira audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Seleção Brasileira fan in Brazil is balanced, around 40.3 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Seleção Brasileira profile in Brazil.
51.6% are female, 48.4% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 40.3 |
| Estimated audience size | 45,364,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Seleção Brasileira audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 97.2% |
| United States | 0.4% |
| Japan | 0.4% |
Where the Seleção Brasileira audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rondônia | ~300K | 1.23× | |
| 02 | Mato Grosso do Sul | ~500K | 1.19× | |
| 03 | Goiás | ~1.5M | 1.15× | |
| 04 | Maranhão | ~900K | 1.14× | |
| 05 | Tocantins | ~200K | 1.14× | |
| 06 | Mato Grosso | ~600K | 1.12× | |
| 07 | Pará | ~1M | 1.11× | |
| 08 | Alagoas | ~500K | 1.11× | |
| 09 | Piauí | ~500K | 1.10× | |
| 10 | Amazonas | ~600K | 1.06× | |
| 11 | Acre | ~100K | 1.04× | |
| 12 | Minas Gerais | ~3M | 1.02× | |
| 13 | Bahia | ~2M | 1.02× | |
| 14 | Espírito Santo | ~700K | 1.02× | |
| 15 | Paraíba | ~600K | 1.02× | |
| 16 | Rio Grande do Norte | ~500K | 1.00× | |
| 17 | Roraima | ~80K | 0.97× | |
| 18 | Amapá | ~100K | 0.95× | |
| 19 | Paraná | ~1.5M | 0.92× | |
| 20 | Santa Catarina | ~1.5M | 0.92× | |
| 21 | Pernambuco | ~1.5M | 0.90× | |
| 22 | Ceará | ~1M | 0.89× | |
| 23 | Sergipe | ~300K | 0.84× | |
| 24 | Federal District | ~400K | 0.81× | |
| 25 | São Paulo | ~6.5M | 0.79× | |
| 26 | Rio Grande do Sul | ~1.5M | 0.78× | |
| 27 | Rio de Janeiro | ~2M | 0.77× |
The strongest cross-interests of the Seleção Brasileira audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Surdo | Music & Radio | 15.25× | ||
| 02 | Club Deportivo Universidad Católica | Sports | 14.84× | ||
| 03 | Quality control | Business & Career | 14.11× | ||
| 04 | FIFA World Cup | Sports | 3.63× | ||
| 05 | Al Nassr FC | Sports | 3.33× | ||
| 06 | MSN | News | 2.65× | ||
| 07 | Sofascore | Sports | 2.54× | ||
| 08 | Paris Saint-Germain | Sports | 2.48× | ||
| 09 | Clube Atlético Mineiro | Sports | 2.38× | ||
| 10 | Grêmio Foot-Ball Porto Alegrense | Sports | 2.34× | ||
| 11 | Fluminense FC | Sports | 2.13× | ||
| 12 | Real Madrid C.F. | Sports | 2.05× | ||
| 13 | Santos FC | Sports | 2.03× | ||
| 14 | Sociedade Esportiva Palmeiras | Sports | 2.02× | ||
| 15 | Sport Club Internacional | Sports | 2.02× | ||
| 16 | Botafogo de Futebol e Regatas | Sports | 2.02× | ||
| 17 | Neymar | Sports | 1.90× | ||
| 18 | Sport Club Corinthians Paulista | Sports | 1.80× | ||
| 19 | CR Vasco da Gama | Sports | 1.79× | ||
| 20 | Cruzeiro Esporte Clube | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.33× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.87× | |
| Creativity | OPEN | 0.93× | |
| Quality Awareness | PREMIUM | 0.94× |
Seleção Brasileira has an estimated audience of 45,364,300 people in Brazil, concentrated in São Paulo and Minas Gerais.
51.6% of Seleção Brasileira fans are female, 48.4% are male, with an average age of 40.3 years.
Seleção Brasileira fans show strongest brand affinity for FIFA World Cup (3.63×), Sociedade Esportiva Palmeiras (2.02×), and Club Deportivo Universidad Católica (14.84×) over the country average.
Seleção Brasileira fans in Brazil are most concentrated in São Paulo (reach ~6.5M), Minas Gerais (reach ~3M), and Rio de Janeiro (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Seleção Brasileira itself, the audience over-indexes on Sociedade Esportiva Palmeiras (2.02×), Club Deportivo Universidad Católica (14.84×), Santos FC (2.03×), and Quality control (14.11×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Seleção Brasileira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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