Seleção Brasileira Audience in Brazil

Seleção Brasileira has an estimated audience of 30,569,378 people in Brazil. 51.6% are female, 48.4% are male, average age 40.3. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Sociedade Esportiva Palmeiras, Club Deportivo Universidad Católica, Real Madrid C.F., Santos FC, Quality control.

The average Seleção Brasileira fan in Brazil is 40.3 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Sociedade Esportiva Palmeiras, Club Deportivo Universidad Católica, Real Madrid C.F., with strongest over-indexing on Sociedade Esportiva Palmeiras (2.02× the country average). Demographically, the Seleção Brasileira audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Seleção Brasileira fans

Demographic split for Seleção Brasileira audience in Brazil
MetricValue
Female51.6%
Male48.4%
Average age40.3
Estimated audience size30,569,378

Audience persona

The typical Seleção Brasileira fan in Brazil is balanced, around 40.3 years old, with strong Spirituality tendencies and a notable affinity for Sociedade Esportiva Palmeiras.

Seleção Brasileira fans by region: top regions in Brazil

Top regions ranked by reach for Seleção Brasileira in Brazil
RegionReachAffinity
São Paulo~6.5M0.79×
Minas Gerais~3M1.02×
Rio de Janeiro~2M0.77×
Bahia~2M1.02×
Paraná~1.5M0.92×
Rio Grande do Sul~1.5M0.78×
Goiás~1.5M1.15×
Santa Catarina~1.5M0.92×
Pernambuco~1.5M0.9×
Ceará~1M0.89×
Pará~1M1.11×
Maranhão~900K1.14×
Espírito Santo~700K1.02×
Mato Grosso~600K1.12×
Paraíba~600K1.02×
Amazonas~600K1.06×
Mato Grosso do Sul~500K1.19×
Rio Grande do Norte~500K1×
Alagoas~500K1.11×
Piauí~500K1.1×
Federal District~400K0.81×
Rondônia~300K1.23×
Sergipe~300K0.84×
Tocantins~200K1.14×
Acre~100K1.04×
Amapá~100K0.95×
Roraima~80K0.97×

Top brand affinities of Seleção Brasileira fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seleção Brasileira audience
BrandAffinityCategory
Sociedade Esportiva Palmeiras2.02×Sports
Club Deportivo Universidad Católica14.84×Sports
Real Madrid C.F.2.05×Sports
Santos FC2.03×Sports
Quality control14.11×Business & Career
Surdo15.25×Music & Radio
Sport Club Corinthians Paulista1.8×Sports
Clube Atlético Mineiro2.38×Sports
Fluminense FC2.13×Sports
Grêmio Foot-Ball Porto Alegrense2.34×Sports
Paris Saint-Germain2.48×Sports
Sport Club Internacional2.02×Sports
Cruzeiro Esporte Clube1.59×Sports
Neymar1.9×Sports
Al Nassr FC3.33×Sports
CR Vasco da Gama1.79×Sports
Botafogo de Futebol e Regatas2.02×Sports
MSN2.65×News
Fortaleza Esporte Clube2.04×Sports
Sofascore2.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seleção Brasileira audience
TraitClusterScore
SpiritualityBALANCE1.33
PatriotismCONSERVATISM1.32
Need for SecurityCONSERVATISM1.26
Risk AppetiteTHRILL1.25
DIY MentalityTHRILL1.14
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Seleção Brasileira
CountryShare
Brazil96.1%
Portugal0.5%
Japan0.5%

See Seleção Brasileira audiences in other countries

More Sports audiences in Brazil

Frequently asked questions

How many fans does Seleção Brasileira have in Brazil?

Seleção Brasileira has an estimated audience of 30,569,378 people in Brazil, concentrated in São Paulo and Minas Gerais.

What is the gender split and age of Seleção Brasileira fans?

51.6% of Seleção Brasileira fans are female, 48.4% are male, with an average age of 40.3 years.

Which brands do Seleção Brasileira fans like most?

Seleção Brasileira fans show strongest brand affinity for Sociedade Esportiva Palmeiras (2.02×), Club Deportivo Universidad Católica (14.84×), and Real Madrid C.F. (2.05×) over the country average.

Where do Seleção Brasileira fans live in Brazil?

Seleção Brasileira fans in Brazil are most concentrated in São Paulo (reach ~6.5M), Minas Gerais (reach ~3M), and Rio de Janeiro (reach ~2M). These three regions account for the largest share of the active audience.

What other brands do Seleção Brasileira fans also like?

Beyond Seleção Brasileira itself, the audience over-indexes on Club Deportivo Universidad Católica (14.84×), Real Madrid C.F. (2.05×), Santos FC (2.03×), and Quality control (14.11×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Seleção Brasileira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.