Rascasse Audience Intelligence

Sport Club Corinthians Paulista Audience in Brazil

A data profile of the people who buy, follow and care about Sport Club Corinthians Paulista in Brazil — modelled from more than twelve digital signal sources. Sport Club Corinthians Paulista has an estimated audience of 44,816,870 people in Brazil.

The average Sport Club Corinthians Paulista fan in Brazil is 36.1 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Bahia.

Top brand affinities include Ceará Sporting Club, Paraná Clube, Grêmio Esportivo Brasil, with strongest over-indexing on Ceará Sporting Club (1.63× the country average).

Demographically, the Sport Club Corinthians Paulista audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Spirituality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 27 regions tracked by Rascasse.

The typical Sport Club Corinthians Paulista fan in Brazil is balanced, around 36.1 years old, with strong Spirituality tendencies and a notable affinity for Ceará Sporting Club.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sport Club Corinthians Paulista profile in Brazil.

Audience size
44.8M
in Brazil
Gender
46.2%
53.8% male
Age
36.1
average years
Country rank
#15
Team in Brazil
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sport Club Corinthians Paulista fans

46.2% are female, 53.8% are male, average age 36.1.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Sport Club Corinthians Paulista audience in Brazil
MetricValue
Female46.2%
Male53.8%
Average age36.1
Estimated audience size44,816,870
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Sport Club Corinthians Paulista audience in Brazil
Age bracketShare%
16-1926%
20-2924%
30-3920%
40-4916%
50+15%
Fig. 04

Worldwide distribution

86.9%

of the worldwide Sport Club Corinthians Paulista audience comes from Brazil.

Worldwide audience distribution share by country for Sport Club Corinthians Paulista
CountryShare
Brazil86.9%
United States1.9%
Portugal1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sport Club Corinthians Paulista audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Sport Club Corinthians Paulista fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~24M2.11×
02Mato Grosso do Sul~1M1.65×
03Mato Grosso~1M1.41×
04Rondônia~500K1.28×
05Bahia~3.5M1.20×
06Paraná~3M1.16×
07Ceará~2M1.12×
08Pará~1.5M1.10×
09Goiás~1.5M1.05×
10Piauí~600K1.04×
11Alagoas~600K1.01×
12Tocantins~300K1.01×
13Minas Gerais~4.5M0.99×
14Maranhão~1M0.98×
15Acre~100K0.92×
16Sergipe~400K0.90×
17Pernambuco~2M0.88×
18Paraíba~800K0.88×
19Santa Catarina~1.5M0.84×
20Rio Grande do Norte~600K0.83×
21Amazonas~600K0.82×
22Amapá~100K0.73×
23Roraima~90K0.73×
24Espírito Santo~600K0.66×
25Federal District~500K0.66×
26Rio Grande do Sul~1.5M0.62×
27Rio de Janeiro~2M0.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sport Club Corinthians Paulista audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sport Club Corinthians Paulista audience
#·InterestCategoryAffinity×
01FC PalermoSports2.10×
02Grêmio Esportivo BrasilSports1.82×
03Paraná ClubeSports1.65×
04Alexander McQueen (brand)Fashion & Accessoires1.65×
05Ceará Sporting ClubSports1.63×
06Weber GrillsHome & Garden1.63×
07Spirit AirlinesTravel & Leisure1.62×
08Thai AirwaysTravel & Leisure1.57×
09Asiana AirlinesTravel & Leisure1.57×
10VietJet AirTravel & Leisure1.56×
11ICarlyMovies & TV1.55×
12RC LensSports1.54×
13Vietnam AirlinesTravel & Leisure1.54×
14Arena CorinthiansSports1.51×
15Gloria EstefanMusic & Radio1.51×
16Rooster TeethBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sport Club Corinthians Paulista audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sport Club Corinthians Paulista audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.16×
Social Media UsageJOY1.08×
MindfulnessBALANCE1.07×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sport Club Corinthians Paulista audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.90×
Community OrientationOPEN0.91×
Convenience OrientationPREMIUM0.95×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Sport Club Corinthians Paulista have in Brazil?

Sport Club Corinthians Paulista has an estimated audience of 44,816,870 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Sport Club Corinthians Paulista fans?

46.2% of Sport Club Corinthians Paulista fans are female, 53.8% are male, with an average age of 36.1 years.

03

Which brands do Sport Club Corinthians Paulista fans like most?

Sport Club Corinthians Paulista fans show strongest brand affinity for Ceará Sporting Club (1.63×), Paraná Clube (1.65×), and Grêmio Esportivo Brasil (1.82×) over the country average.

04

Where do Sport Club Corinthians Paulista fans live in Brazil?

Sport Club Corinthians Paulista fans in Brazil are most concentrated in São Paulo (reach ~24M), Minas Gerais (reach ~4.5M), and Bahia (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Sport Club Corinthians Paulista fans also like?

Beyond Sport Club Corinthians Paulista itself, the audience over-indexes on Paraná Clube (1.65×), Grêmio Esportivo Brasil (1.82×), Arena Corinthians (1.51×), and RC Lens (1.54×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Sport Club Corinthians Paulista. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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