Santos FC Audience in Brazil
Santos FC has an estimated audience of 44,744,842 people in Brazil. 43.2% are female, 56.8% are male, average age 35.2. Top regions: São Paulo, Minas Gerais, Bahia. Top brand affinities: Betfair, Sportingbet, Memphis Depay, River Plate, Bundesliga.
The average Santos FC fan in Brazil is 35.2 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Bahia. Top brand affinities include Betfair, Sportingbet, Memphis Depay, with strongest over-indexing on Betfair (2.25× the country average). Demographically, the Santos FC audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Santos FC fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 35.2 |
| Estimated audience size | 44,744,842 |
Audience persona
The typical Santos FC fan in Brazil is more male, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Betfair.
Santos FC fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~20M | 1.76× |
| Minas Gerais | ~5.5M | 1.22× |
| Bahia | ~5M | 1.67× |
| Rio Grande do Sul | ~3.5M | 1.29× |
| Paraná | ~3.5M | 1.2× |
| Ceará | ~3M | 1.56× |
| Rio de Janeiro | ~2.5M | 0.65× |
| Santa Catarina | ~2M | 0.92× |
| Goiás | ~1.5M | 0.95× |
| Pernambuco | ~1.5M | 0.78× |
| Pará | ~1.5M | 0.93× |
| Maranhão | ~1M | 0.92× |
| Mato Grosso do Sul | ~1M | 1.54× |
| Mato Grosso | ~1M | 1.17× |
| Espírito Santo | ~700K | 0.79× |
| Paraíba | ~700K | 0.81× |
| Amazonas | ~600K | 0.81× |
| Rio Grande do Norte | ~600K | 0.75× |
| Piauí | ~500K | 0.84× |
| Alagoas | ~500K | 0.78× |
| Federal District | ~500K | 0.65× |
| Rondônia | ~400K | 1.11× |
| Sergipe | ~400K | 0.85× |
| Tocantins | ~300K | 0.92× |
| Acre | ~100K | 0.78× |
| Amapá | ~100K | 0.69× |
| Roraima | ~90K | 0.7× |
Top brand affinities of Santos FC fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betfair | 2.25× | Games |
| Sportingbet | 1.66× | Sports |
| Memphis Depay | 1.61× | Sports |
| River Plate | 1.78× | Sports |
| Bundesliga | 1.55× | Sports |
| Unibet | 1.95× | Games |
| Arena Corinthians | 1.84× | Sports |
| Associação Atlética Ponte Preta | 1.51× | Sports |
| Broadcasting of sports events | 1.56× | Movies & TV |
| Casemiro | 1.54× | Sports |
| Campeonato Mineiro | 1.5× | Sports |
| Kevin De Bruyne | 1.56× | Sports |
| Speedway Grand Prix | 1.89× | Sports |
| Vehicle audio | 1.73× | Cars & Mobility |
| Luka Modrić | 1.58× | Sports |
| Wolverhampton Wanderers F.C. | 1.55× | Sports |
| Betfred | 2.97× | Games |
| Fulham F.C. | 1.64× | Sports |
| Manuel Neuer | 1.56× | Sports |
| Roberto Firmino | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 0.99 |
| Family Orientation | CONSERVATISM | 0.94 |
| Social Media Usage | JOY | 0.92 |
| Early Adopter Mentality | POWER | 0.9 |
| Need for Security | CONSERVATISM | 0.9 |
| Creativity | OPEN | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 72.5% |
| Bangladesh | 2.7% |
| United States | 2.5% |
See Santos FC audiences in other countries
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Sport Club Corinthians Paulista (43,458,525)
- Cruzeiro Esporte Clube (41,317,418)
Related rankings
Frequently asked questions
How many fans does Santos FC have in Brazil?
Santos FC has an estimated audience of 44,744,842 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Santos FC fans?
43.2% of Santos FC fans are female, 56.8% are male, with an average age of 35.2 years.
Which brands do Santos FC fans like most?
Santos FC fans show strongest brand affinity for Betfair (2.25×), Sportingbet (1.66×), and Memphis Depay (1.61×) over the country average.
Where do Santos FC fans live in Brazil?
Santos FC fans in Brazil are most concentrated in São Paulo (reach ~20M), Minas Gerais (reach ~5.5M), and Bahia (reach ~5M). These three regions account for the largest share of the active audience.
What other brands do Santos FC fans also like?
Beyond Santos FC itself, the audience over-indexes on Sportingbet (1.66×), Memphis Depay (1.61×), River Plate (1.78×), and Bundesliga (1.55×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Santos FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.