A data profile of the people who buy, follow and care about Santos FC in Brazil — modelled from more than twelve digital signal sources. Santos FC has an estimated audience of 46,848,614 people in Brazil.
The average Santos FC fan in Brazil is 35.2 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Top brand affinities include Betfair, Sportingbet, Memphis Depay, with strongest over-indexing on Betfair (2.25× the country average).
Demographically, the Santos FC audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Santos FC fan in Brazil is more male, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Betfair.
The key figures that characterise the Santos FC profile in Brazil.
43.2% are female, 56.8% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 35.2 |
| Estimated audience size | 46,848,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Santos FC audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 73.3% |
| Bangladesh | 2.6% |
| United States | 2.4% |
Where the Santos FC audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~20M | 1.76× | |
| 02 | Bahia | ~5M | 1.67× | |
| 03 | Ceará | ~3M | 1.56× | |
| 04 | Mato Grosso do Sul | ~1M | 1.54× | |
| 05 | Rio Grande do Sul | ~3.5M | 1.29× | |
| 06 | Minas Gerais | ~5.5M | 1.22× | |
| 07 | Paraná | ~3.5M | 1.20× | |
| 08 | Mato Grosso | ~1M | 1.17× | |
| 09 | Rondônia | ~400K | 1.11× | |
| 10 | Goiás | ~1.5M | 0.95× | |
| 11 | Pará | ~1.5M | 0.93× | |
| 12 | Santa Catarina | ~2M | 0.92× | |
| 13 | Maranhão | ~1M | 0.92× | |
| 14 | Tocantins | ~300K | 0.92× | |
| 15 | Sergipe | ~400K | 0.85× | |
| 16 | Piauí | ~500K | 0.84× | |
| 17 | Paraíba | ~700K | 0.81× | |
| 18 | Amazonas | ~600K | 0.81× | |
| 19 | Espírito Santo | ~700K | 0.79× | |
| 20 | Pernambuco | ~1.5M | 0.78× | |
| 21 | Alagoas | ~500K | 0.78× | |
| 22 | Acre | ~100K | 0.78× | |
| 23 | Rio Grande do Norte | ~600K | 0.75× | |
| 24 | Roraima | ~90K | 0.70× | |
| 25 | Amapá | ~100K | 0.69× | |
| 26 | Rio de Janeiro | ~2.5M | 0.65× | |
| 27 | Federal District | ~500K | 0.65× |
The strongest cross-interests of the Santos FC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betfred | Games | 2.97× | ||
| 02 | Betfair | Games | 2.25× | ||
| 03 | Unibet | Games | 1.95× | ||
| 04 | Speedway Grand Prix | Sports | 1.89× | ||
| 05 | Arena Corinthians | Sports | 1.84× | ||
| 06 | River Plate | Sports | 1.78× | ||
| 07 | Vehicle audio | Cars & Mobility | 1.73× | ||
| 08 | Sportingbet | Sports | 1.66× | ||
| 09 | Fulham F.C. | Sports | 1.64× | ||
| 10 | Memphis Depay | Sports | 1.61× | ||
| 11 | Luka Modrić | Sports | 1.58× | ||
| 12 | Broadcasting of sports events | Movies & TV | 1.56× | ||
| 13 | Kevin De Bruyne | Sports | 1.56× | ||
| 14 | Manuel Neuer | Sports | 1.56× | ||
| 15 | Bundesliga | Sports | 1.55× | ||
| 16 | Wolverhampton Wanderers F.C. | Sports | 1.55× | ||
| 17 | Casemiro | Sports | 1.54× | ||
| 18 | Jesse Lingard | Sports | 1.54× | ||
| 19 | Associação Atlética Ponte Preta | Sports | 1.51× | ||
| 20 | Campeonato Mineiro | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.99× | |
| Family Orientation | CONSERVATISM | 0.94× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.72× | |
| Sustainability | BALANCE | 0.73× | |
| Individualism | JOY | 0.75× |
Santos FC has an estimated audience of 46,848,614 people in Brazil, concentrated in São Paulo and Minas Gerais.
43.2% of Santos FC fans are female, 56.8% are male, with an average age of 35.2 years.
Santos FC fans show strongest brand affinity for Betfair (2.25×), Sportingbet (1.66×), and Memphis Depay (1.61×) over the country average.
Santos FC fans in Brazil are most concentrated in São Paulo (reach ~20M), Minas Gerais (reach ~5.5M), and Bahia (reach ~5M). These three regions account for the largest share of the active audience.
Beyond Santos FC itself, the audience over-indexes on Sportingbet (1.66×), Memphis Depay (1.61×), Bundesliga (1.55×), and River Plate (1.78×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Santos FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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