Santos FC Audience in United States

Santos FC has an estimated audience of 1,516,698 people in United States. 31.9% are female, 68.1% are male, average age 34.5. Top regions: Florida, California, Texas. Top brand affinities: CR Flamengo, Autism Awareness, Liga MX, Diabetes mellitus awareness, Microblogging.

The average Santos FC fan in United States is 34.5 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include CR Flamengo, Autism Awareness, Liga MX, with strongest over-indexing on CR Flamengo (56.11× the country average). Demographically, the Santos FC audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Santos FC fans

Demographic split for Santos FC audience in United States
MetricValue
Female31.9%
Male68.1%
Average age34.5
Estimated audience size1,516,698

Audience persona

The typical Santos FC fan in United States is more male, around 34.5 years old, with strong Mindfulness tendencies and a notable affinity for CR Flamengo.

Top regions in United States

Top regions ranked by reach for Santos FC in United States
RegionReachAffinity
Florida296,6732.89×
California261,6501.57×
Texas209,1721.6×
New York129,9021.53×
Massachusetts109,1043.65×
New Jersey90,8562.36×
Georgia63,2631.35×
Illinois61,5791.22×
Virginia57,8411.57×
North Carolina54,0361.18×
Maryland47,2151.81×
Pennsylvania43,5550.85×
Washington30,9661.02×
Connecticut30,3291.99×
Ohio29,4330.63×
Michigan28,8700.73×
Tennessee26,1290.86×
Indiana25,9450.94×
South Carolina23,5081.03×
Colorado20,8960.87×
Utah17,7921.31×
Nevada16,3931.12×
Missouri16,1950.66×
Minnesota16,0920.74×
Oregon15,5950.9×
Louisiana15,2170.78×
Kentucky15,0190.79×
Wisconsin13,1220.58×
Oklahoma11,9370.71×
Kansas11,2670.94×
Iowa10,9850.88×
Arizona8,5740.28×
Nebraska8,3191.09×
Arkansas7,6960.62×
Rhode Island6,6501.38×
Washington, District of Columbia5,8691.29×
New Hampshire5,7300.96×
New Mexico5,6350.74×
Mississippi5,5810.45×
Delaware4,4391.06×
Idaho3,6870.48×
Alabama3,3430.16×
Maine2,9480.54×
Hawaii2,6510.41×
West Virginia2,3910.34×
South Dakota1,5450.44×
Vermont1,5280.57×
North Dakota1,4670.47×
Montana9160.22×
Wyoming8160.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santos FC audience
BrandAffinityCategory
CR Flamengo56.11×Sports
Autism Awareness19.03×Health
Liga MX17.89×Sports
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Club América14.58×Sports
Singer-songwriter5.51×Music & Radio
Campeonato Brasileiro Série A35.08×Sports
Serbian SuperLiga83.47×Sports
Income tax13.19×Business & Career
Inter Milan13.79×Sports
FIFA Club World Cup19.05×Sports
Spain national football team23.81×Sports
Paris Saint-Germain12.09×Sports
Real Madrid C.F.4.71×Sports
Las Vegas4.46×Travel & Leisure
Allison Janney20×Movies & TV
Allsvenskan91.36×Sports
Arsenal F.C.10.99×Sports
FC Bayern Munich5.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santos FC audience
TraitClusterScore
MindfulnessBALANCE1.57
SpiritualityBALANCE1.37
Quality AwarenessPREMIUM1.2
LGBTQ+ IdentityOPEN1.17
Urban LifestyleOPEN1.16
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Santos FC
CountryShare
Brazil73.3%
Bangladesh2.8%
United States2.5%

See Santos FC audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Santos FC have in United States?

Santos FC has an estimated audience of 1,516,698 people in United States, concentrated in Florida and California.

What is the gender split and age of Santos FC fans?

31.9% of Santos FC fans are female, 68.1% are male, with an average age of 34.5 years.

Which brands do Santos FC fans like most?

Santos FC fans show strongest brand affinity for CR Flamengo (56.11×), Autism Awareness (19.03×), and Liga MX (17.89×) over the country average.

Where do Santos FC fans live in United States?

Santos FC fans in United States are most concentrated in Florida (reach 296,673), California (reach 261,650), and Texas (reach 209,172). These three regions account for the largest share of the active audience.

What other brands do Santos FC fans also like?

Beyond Santos FC itself, the audience over-indexes on Autism Awareness (19.03×), Liga MX (17.89×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santos FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.