Rascasse Audience Intelligence

Santos FC Audience in United States

A data profile of the people who buy, follow and care about Santos FC in United States — modelled from more than twelve digital signal sources. Santos FC has an estimated audience of 1,558,578 people in United States.

#97among Soccer in United States#276among Team in United States#1552in Sports

The average Santos FC fan in United States is 34.5 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include FIFA World Cup 2026, FIFA World Cup, Real Madrid C.F., with strongest over-indexing on FIFA World Cup 2026 (5.04× the country average).

Demographically, the Santos FC audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Santos FC fan in United States is more male, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santos FC profile in United States.

Audience size
1.6M
in United States
Gender
31.9%♀
68.1% male
Age
34.5
average years
Country rank
#17246
Team in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Santos FC fans

31.9% are female, 68.1% are male, average age 34.5.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Santos FC audience in United States
MetricValue
Female31.9%
Male68.1%
Average age34.5
Estimated audience size1,558,578
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Santos FC audience in United States
Age bracketShare%
16-1934%
20-2919%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Santos FC audience comes from United States.

Worldwide audience distribution share by country for Santos FC
CountryShare
Brazil73.3%
Bangladesh2.6%
United States2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santos FC audience in United States is strongest.

Fig. 05

Top regions by affinity

Santos FC fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K4.02×
02Florida~300K2.85×
03New Jersey~90K2.23×
04Connecticut~30K2.10×
05Maryland~40K1.68×
06Rhode Island~7K1.50×
07New York~100K1.46×
08Texas~200K1.42×
09Virginia~50K1.40×
10California~200K1.39×
11Georgia~60K1.24×
12Utah~20K1.20×
13Delaware~5K1.13×
14North Carolina~50K1.12×
15Washington, District of Columbia~5K1.11×
16Illinois~50K1.06×
17Nevada~20K1.06×
18Nebraska~8K1.02×
19Indiana~30K1.01×
20South Carolina~20K1.01×
21Washington~30K0.94×
22New Hampshire~6K0.93×
23Pennsylvania~50K0.90×
24Kansas~10K0.90×
25Oregon~10K0.82×
26Iowa~10K0.82×
27Arizona~20K0.80×
28Tennessee~20K0.79×
29Kentucky~20K0.79×
30Louisiana~20K0.78×
31Colorado~20K0.77×
32Minnesota~20K0.76×
33New Mexico~6K0.76×
34Vermont~2K0.76×
35Maine~4K0.72×
36North Dakota~2K0.70×
37Oklahoma~10K0.69×
38Michigan~30K0.68×
39Arkansas~8K0.68×
40Alabama~10K0.67×
41Alaska~2K0.67×
42South Dakota~2K0.66×
43Ohio~30K0.65×
44Missouri~20K0.64×
45Idaho~5K0.64×
46Mississippi~7K0.58×
47Wisconsin~10K0.57×
48Montana~2K0.56×
49Hawaii~4K0.54×
50West Virginia~4K0.53×
Fig. 06

Affinity by region

Affinity by region — Santos FC, United States
0.53×1.00×4.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santos FC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santos FC audience
#·InterestCategoryAffinity×
01Sociedade Esportiva PalmeirasSports41.93×
02Sport Club Corinthians PaulistaSports26.57×
03Santos LagunaSports22.03×
04FIFA Club World CupSports16.58×
05Brazil national football teamSports14.87×
06Atlético MadridSports14.45×
07Paris Saint-GermainSports11.12×
08Broadcast engineeringBusiness & Career10.79×
09Ed HarrisMovies & TV10.44×
10UEFA Europa LeagueSports9.85×
11La LigaSports9.02×
12Manchester City F.C.Sports8.07×
13Web serverTechnology & Electronics7.43×
14Liga MXSports7.07×
15Manchester United F.C.Sports6.18×
16Real Madrid C.F.Sports6.07×
17Creative CommonsTechnology & Electronics5.87×
18UEFA Champions LeagueSports5.84×
19FIFA World Cup 2026Sports5.04×
20FIFA World CupSports4.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santos FC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santos FC audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
SpiritualityBALANCE1.95×
Risk AppetiteTHRILL1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santos FC audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.80×
Design AffinityPREMIUM0.80×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Santos FC have in United States?

Santos FC has an estimated audience of 1,558,578 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Santos FC fans?

31.9% of Santos FC fans are female, 68.1% are male, with an average age of 34.5 years.

03

Which brands do Santos FC fans like most?

Santos FC fans show strongest brand affinity for FIFA World Cup 2026 (5.04×), FIFA World Cup (4.57×), and Real Madrid C.F. (6.07×) over the country average.

04

Where do Santos FC fans live in United States?

Santos FC fans in United States are most concentrated in Florida (reach ~300K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Santos FC fans also like?

Beyond Santos FC itself, the audience over-indexes on FIFA World Cup (4.57×), Real Madrid C.F. (6.07×), Sociedade Esportiva Palmeiras (41.93×), and Ed Harris (10.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Santos FC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Santos FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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