Santos Laguna Audience in United States

Santos Laguna has an estimated audience of 1,339,947 people in United States. 37.6% are female, 62.4% are male, average age 39.8. Top regions: Texas, California, Illinois.
The average Santos Laguna fan in United States is 39.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Illinois.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Santos Laguna fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 39.8 |
| Estimated audience size | 1,339,947 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 516,654 | 4.49× |
| California | 421,713 | 2.86× |
| Illinois | 78,607 | 1.76× |
| Florida | 67,755 | 0.75× |
| Colorado | 57,939 | 2.74× |
| Arizona | 52,777 | 1.93× |
| New York | 48,605 | 0.65× |
| North Carolina | 40,640 | 1.01× |
| Georgia | 39,021 | 0.95× |
| Washington | 38,914 | 1.45× |
| Nevada | 27,764 | 2.14× |
| New Mexico | 26,329 | 3.92× |
| New Jersey | 26,112 | 0.77× |
| Tennessee | 23,700 | 0.88× |
| Oklahoma | 23,630 | 1.59× |
| Indiana | 21,307 | 0.87× |
| Kansas | 20,398 | 1.93× |
| Virginia | 20,364 | 0.62× |
| Louisiana | 18,023 | 1.04× |
| Oregon | 17,282 | 1.13× |
| Maryland | 17,240 | 0.75× |
| Ohio | 16,764 | 0.41× |
| Michigan | 16,516 | 0.47× |
| Alabama | 15,648 | 0.84× |
| Wisconsin | 15,334 | 0.76× |
| Utah | 14,832 | 1.24× |
| South Carolina | 14,713 | 0.73× |
| Pennsylvania | 13,863 | 0.31× |
| Arkansas | 13,461 | 1.22× |
| Missouri | 12,612 | 0.58× |
| Minnesota | 12,150 | 0.63× |
| Kentucky | 10,815 | 0.64× |
| Iowa | 10,143 | 0.92× |
| Nebraska | 9,244 | 1.38× |
| Massachusetts | 8,348 | 0.32× |
| Connecticut | 6,450 | 0.48× |
| Mississippi | 6,302 | 0.57× |
| Idaho | 5,707 | 0.85× |
| Washington, District of Columbia | 2,069 | 0.51× |
| Delaware | 2,011 | 0.54× |
| South Dakota | 1,837 | 0.59× |
| Wyoming | 1,671 | 0.84× |
| Hawaii | 1,236 | 0.21× |
| North Dakota | 1,126 | 0.41× |
| West Virginia | 1,125 | 0.18× |
| Rhode Island | 1,115 | 0.26× |
| Montana | 1,059 | 0.28× |
| New Hampshire | 760 | 0.14× |
| Maine | 645 | 0.13× |
| Alaska | 607 | 0.21× |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 40.1% |
| United States | 18.4% |
| Brazil | 12.8% |
See Santos Laguna audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
How to read this data
Audience size is the estimated number of people in United States who actively search for Santos Laguna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.