Rascasse Audience Intelligence

Real Madrid C.F. Audience in United States

A data profile of the people who buy, follow and care about Real Madrid C.F. in United States — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 37,138,123 people in United States.

#3among Soccer in United States#1among Team in United States#34in Sports

The average Real Madrid C.F. fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, FIFA World Cup 2026, UEFA Champions League, with strongest over-indexing on FIFA World Cup (4.97× the country average).

Demographically, the Real Madrid C.F. audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Social Media Usage, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Real Madrid C.F. fan in United States is more male, around 32.5 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real Madrid C.F. profile in United States.

Audience size
37.1M
in United States
Gender
34.8%♀
65.2% male
Age
32.5
average years
Country rank
#653
Team in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Real Madrid C.F. fans

34.8% are female, 65.2% are male, average age 32.5.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Real Madrid C.F. audience in United States
MetricValue
Female34.8%
Male65.2%
Average age32.5
Estimated audience size37,138,123
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Real Madrid C.F. audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Real Madrid C.F. audience comes from United States.

Worldwide audience distribution share by country for Real Madrid C.F.
CountryShare
Brazil8.2%
Spain7.7%
United States7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real Madrid C.F. audience in United States is strongest.

Fig. 05

Top regions by affinity

Real Madrid C.F. fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~1.5M2.44×
02California~9M2.01×
03Florida~5.5M1.99×
04New Jersey~2M1.90×
05Texas~6.5M1.89×
06Virginia~1.5M1.72×
07New York~3.5M1.62×
08Washington, District of Columbia~200K1.61×
09Georgia~1.5M1.39×
10Massachusetts~1M1.37×
11Nevada~500K1.37×
12North Carolina~1.5M1.35×
13Nebraska~300K1.30×
14Illinois~1.5M1.29×
15Rhode Island~200K1.27×
16Connecticut~500K1.25×
17Utah~400K1.11×
18Delaware~100K1.06×
19Tennessee~800K1.05×
20Arizona~800K1.03×
21Indiana~800K1.03×
22Louisiana~500K0.98×
23Colorado~600K0.97×
24Washington~800K0.96×
25Kansas~300K0.96×
26Arkansas~300K0.93×
27Minnesota~500K0.90×
28Alabama~500K0.88×
29Kentucky~400K0.87×
30Oregon~400K0.86×
31Iowa~300K0.86×
32South Carolina~500K0.83×
33Oklahoma~400K0.83×
34New Mexico~200K0.75×
35Pennsylvania~1M0.73×
36South Dakota~70K0.71×
37Ohio~900K0.70×
38Wisconsin~400K0.66×
39Michigan~700K0.64×
40Missouri~400K0.63×
41Idaho~100K0.59×
42Mississippi~200K0.54×
43North Dakota~40K0.49×
44Maine~70K0.47×
45New Hampshire~70K0.42×
46Wyoming~20K0.39×
47Vermont~30K0.38×
48West Virginia~60K0.33×
49Hawaii~60K0.33×
50Montana~30K0.23×
Fig. 06

Affinity by region

Affinity by region — Real Madrid C.F., United States
0.23×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real Madrid C.F. audience
#·InterestCategoryAffinity×
01UEFA Champions LeagueSports7.36×
02Lionel MessiSports7.29×
03NeymarSports7.17×
04Cristiano RonaldoSports6.89×
05Manchester United F.C.Sports6.38×
06BundesligaSports5.22×
07FIFA World CupSports4.97×
08Liga MXSports4.81×
09UEFA Europa LeagueSports4.81×
10Serie ASports4.72×
11Club AméricaSports4.67×
12FC BarcelonaSports4.32×
13SlideShow (TV series)Movie / TV Show / Series4.25×
14Lamine YamalSports4.05×
15Manchester City F.C.Sports3.87×
16Premier LeagueSports3.84×
17La LigaSports3.67×
18National Women's Soccer LeagueSports3.48×
19FIFA World Cup 2026Sports3.36×
20GamblingGames1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real Madrid C.F. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real Madrid C.F. audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.01×
MindfulnessBALANCE0.96×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real Madrid C.F. audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.68×
PatriotismCONSERVATISM0.68×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Real Madrid C.F. have in United States?

Real Madrid C.F. has an estimated audience of 37,138,123 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Real Madrid C.F. fans?

34.8% of Real Madrid C.F. fans are female, 65.2% are male, with an average age of 32.5 years.

03

Which brands do Real Madrid C.F. fans like most?

Real Madrid C.F. fans show strongest brand affinity for FIFA World Cup (4.97×), FIFA World Cup 2026 (3.36×), and UEFA Champions League (7.36×) over the country average.

04

Where do Real Madrid C.F. fans live in United States?

Real Madrid C.F. fans in United States are most concentrated in California (reach ~9M), Texas (reach ~6.5M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Real Madrid C.F. fans also like?

Beyond Real Madrid C.F. itself, the audience over-indexes on FIFA World Cup 2026 (3.36×), UEFA Champions League (7.36×), Manchester United F.C. (6.38×), and SlideShow (TV series) (4.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

Related rankings

See Real Madrid C.F. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →