Rascasse Audience Intelligence

Real Madrid Club de Fútbol Fan Demographics in United States

Real Madrid Club de Fútbol has an estimated audience of 37.1M people in United States.

#3among Soccer in United States
#1among teams in United States#34in Sports

The average Real Madrid Club de Fútbol fan in United States is 33.2 years old, more male, and lives primarily in California.

By number of fans, Real Madrid Club de Fútbol ranks #1 among the 20 La Liga teams in United States — 84.4× the group median.

Its fans are 0.7 years younger than the group average of 33.9.

Women make up 34.8% of the fan base, 7.9 percentage points fewer than the group average.

Compared with the other 19 La Liga teams, Real Madrid Club de Fútbol fans stand out for their interest in UEFA Champions League, Lionel Messi and Neymar.

In Q2/2026, search interest was −33.5% on the same quarter a year earlier; the median across the group was +21.6%.

Interest is seasonal: January, March and April account for 35% of the year's searches, June is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include UEFA Champions League, Lionel Messi, Neymar, with strongest over-indexing on UEFA Champions League (7.36× the country average).

Demographically, the Real Madrid Club de Fútbol audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Social Media Usage.

The typical Real Madrid Club de Fútbol fan in United States is more male, around 33.2 years old, with strong Social Media Usage tendencies and a notable affinity for UEFA Champions League.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
37.1M
in United States
Gender
34.8%♀
65.2% male
Age
33.2
average years
Country rank
#641
among all objects in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Real Madrid Club de Fútbol fans

34.8% are female, 65.2% are male, average age 33.2.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Real Madrid Club de Fútbol audience in United States
MetricValue
Female34.8%
Male65.2%
Average age33.2
Estimated audience size37.1M
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Real Madrid Club de Fútbol audience in United States
Age bracketShare%
16-2436%
25-3424%
35-4418%
45-5414%
55+9%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Real Madrid Club de Fútbol audience comes from United States.

Worldwide audience distribution share by country for Real Madrid Club de Fútbol
CountryShare
Brazil9.1%
United States8.4%
Spain8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Real Madrid Club de Fútbol fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~1.5M2.44×
02California~9M2.01×
03Florida~5M1.99×
04New Jersey~2M1.90×
05Texas~5M1.89×
06Virginia~1.5M1.72×
07New York~3.5M1.62×
08Washington, District of Columbia~100K1.61×
09Georgia~1.5M1.39×
10Massachusetts~1M1.37×
11Nevada~500K1.37×
12North Carolina~1.5M1.35×
13Nebraska~300K1.30×
14Illinois~2M1.29×
15Rhode Island~200K1.27×
16Connecticut~500K1.25×
17Utah~400K1.11×
18Delaware~100K1.06×
19Tennessee~800K1.05×
20Arizona~900K1.03×
21Indiana~800K1.03×
22Louisiana~500K0.98×
23Colorado~600K0.97×
24Washington~800K0.96×
25Kansas~300K0.96×
26Arkansas~300K0.93×
27Minnesota~600K0.90×
28Alabama~500K0.88×
29Kentucky~400K0.87×
30Oregon~400K0.86×
31Iowa~300K0.86×
32South Carolina~500K0.83×
33Oklahoma~400K0.83×
34New Mexico~200K0.75×
35Pennsylvania~1M0.73×
36South Dakota~70K0.71×
37Ohio~900K0.70×
38Wisconsin~400K0.66×
39Michigan~700K0.64×
40Missouri~400K0.63×
41Idaho~100K0.59×
42Mississippi~200K0.54×
43North Dakota~40K0.49×
44Maine~70K0.47×
45New Hampshire~60K0.42×
46Wyoming~20K0.39×
47Vermont~30K0.38×
48West Virginia~70K0.33×
49Hawaii~50K0.33×
50Montana~30K0.23×
Fig. 06

Affinity by region

Affinity by region — Real Madrid Club de Fútbol, United States
0.23×1.00×2.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Real Madrid Club de Fútbol audience vs. the country average
#·InterestCategoryAffinity×
01UEFA Champions LeagueSports7.36×
02Lionel MessiSports7.29×
03NeymarSports7.17×
04Cristiano RonaldoSports6.89×
05Manchester United F.C.Sports6.38×
06BundesligaSports5.22×
07FIFA World CupSports4.97×
08Liga MXSports4.81×
09UEFA Europa LeagueSports4.81×
10Serie ASports4.72×
11Club AméricaSports4.67×
12Cruz AzulSports4.50×
13FC BarcelonaSports4.32×
14Manchester City F.C.Sports3.87×
15Premier LeagueSports3.84×
16La LigaSports3.67×
17Sports bettingGames3.63×
18National Women's Soccer LeagueSports3.48×
19FIFA World Cup 2026Sports3.36×
20GamblingGames1.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Real Madrid Club de Fútbol audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Real Madrid Club de Fútbol audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.01×
MindfulnessBALANCE0.96×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Real Madrid Club de Fútbol audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.68×
PatriotismCONSERVATISM0.68×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Related rankings

See Real Madrid Club de Fútbol audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Real Madrid Club de Fútbol over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/real-madrid-cf-4347” · Methodology