Real Madrid C.F. Audience in United States

Real Madrid C.F. logo

Real Madrid C.F. has an estimated audience of 40,048,869 people in United States. 34.8% are female, 65.2% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: FIFA World Cup, UEFA Champions League, Manchester United F.C., FC Barcelona, Cristiano Ronaldo.

The average Real Madrid C.F. fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FIFA World Cup, UEFA Champions League, Manchester United F.C., with strongest over-indexing on FIFA World Cup (4.97× the country average). Demographically, the Real Madrid C.F. audience skews more male with an average age of 32.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Real Madrid C.F. fans

Demographic split for Real Madrid C.F. audience in United States
MetricValue
Female34.8%
Male65.2%
Average age32.5
Estimated audience size40,048,869

Audience persona

The typical Real Madrid C.F. fan in United States is more male, around 32.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for FIFA World Cup.

Top regions in United States

Top regions ranked by reach for Real Madrid C.F. in United States
RegionReachAffinity
California9,055,0762.06×
Texas6,718,0351.95×
Florida5,672,0132.09×
New York3,830,9741.71×
New Jersey2,016,1281.98×
Illinois1,777,7061.33×
Georgia1,758,4011.43×
Virginia1,734,8401.78×
Maryland1,698,2982.47×
North Carolina1,637,1521.36×
Massachusetts1,135,8271.44×
Pennsylvania998,6140.74×
Ohio875,5570.71×
Tennessee846,7131.05×
Arizona833,6041.02×
Indiana774,0811.06×
Washington767,1700.95×
Michigan689,0090.66×
Colorado620,7810.98×
Nevada536,4111.38×
Louisiana511,9260.99×
Minnesota509,5540.89×
Connecticut506,5261.26×
South Carolina496,8010.82×
Alabama467,8320.84×
Kentucky421,8510.84×
Missouri403,3270.62×
Utah401,4911.12×
Wisconsin391,0470.65×
Oregon379,0500.83×
Oklahoma362,0750.81×
Kansas300,0880.95×
Arkansas293,0670.89×
Iowa273,3440.83×
Nebraska241,4941.2×
Washington, District of Columbia197,7021.64×
Mississippi167,5690.51×
Rhode Island159,2001.25×
New Mexico144,3630.72×
Delaware110,9971×
Idaho110,7460.55×
New Hampshire63,9810.41×
Maine62,6800.44×
South Dakota57,8520.62×
West Virginia56,7790.3×
Hawaii53,7700.31×
North Dakota36,3290.44×
Vermont24,1050.34×
Montana22,7370.2×
Wyoming21,0560.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Real Madrid C.F. audience
BrandAffinityCategory
FIFA World Cup4.97×Sports
UEFA Champions League7.36×Sports
Manchester United F.C.6.38×Sports
FC Barcelona4.32×Sports
Cristiano Ronaldo6.89×Sports
Liga MX4.81×Sports
Lionel Messi7.29×Sports
Premier League3.84×Sports
Neymar7.17×Sports
Club América4.67×Sports
FC Bayern Munich3.05×Sports
Manchester City F.C.3.87×Sports
UEFA Europa League4.81×Sports
Lamine Yamal4.05×Sports
Serie A4.72×Sports
La Liga3.67×Sports
Bundesliga5.22×Sports
Inter Milan4.84×Sports
Gambling1.62×Games
Sports betting3.63×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Real Madrid C.F. audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
Early Adopter MentalityPOWER1.24
Luxury OrientationPREMIUM1.02
Sports ActivityPOWER0.99
SpiritualityBALANCE0.97
SustainabilityBALANCE0.96

Worldwide distribution

Worldwide audience distribution share by country for Real Madrid C.F.
CountryShare
Brazil9.9%
United States8.3%
Spain7.7%

See Real Madrid C.F. audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Real Madrid C.F. have in United States?

Real Madrid C.F. has an estimated audience of 40,048,869 people in United States, concentrated in California and Texas.

What is the gender split and age of Real Madrid C.F. fans?

34.8% of Real Madrid C.F. fans are female, 65.2% are male, with an average age of 32.5 years.

Which brands do Real Madrid C.F. fans like most?

Real Madrid C.F. fans show strongest brand affinity for FIFA World Cup (4.97×), UEFA Champions League (7.36×), and Manchester United F.C. (6.38×) over the country average.

Where do Real Madrid C.F. fans live in United States?

Real Madrid C.F. fans in United States are most concentrated in California (reach 9,055,076), Texas (reach 6,718,035), and Florida (reach 5,672,013). These three regions account for the largest share of the active audience.

What other brands do Real Madrid C.F. fans also like?

Beyond Real Madrid C.F. itself, the audience over-indexes on UEFA Champions League (7.36×), Manchester United F.C. (6.38×), FC Barcelona (4.32×), and Cristiano Ronaldo (6.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.