Atlético Madrid Audience in United States

Atlético Madrid logo

Atlético Madrid has an estimated audience of 3,387,747 people in United States. 27.5% are female, 72.5% are male, average age 30.0. Top regions: California, Florida, New York. Top brand affinities: Instant messaging, Scooby-Doo, FIFA World Cup, Club América, Broadcast engineering.

The average Atlético Madrid fan in United States is 30.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Instant messaging, Scooby-Doo, FIFA World Cup, with strongest over-indexing on Instant messaging (5.99× the country average). Demographically, the Atlético Madrid audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Spirituality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Atlético Madrid fans

Demographic split for Atlético Madrid audience in United States
MetricValue
Female27.5%
Male72.5%
Average age30.0
Estimated audience size3,387,747

Audience persona

The typical Atlético Madrid fan in United States is more male, around 30.0 years old, with strong Spirituality tendencies and a notable affinity for Instant messaging.

Top regions in United States

Top regions ranked by reach for Atlético Madrid in United States
RegionReachAffinity
California700,7421.88×
Florida516,1252.25×
New York455,7652.41×
Texas416,6691.43×
New Jersey218,8272.54×
Georgia157,2951.51×
Illinois151,9781.35×
North Carolina133,0101.3×
Massachusetts132,6711.99×
Virginia129,5471.57×
Maryland125,6942.16×
Pennsylvania90,3940.79×
Ohio73,5860.71×
Indiana66,4391.07×
Arizona63,1810.91×
Washington60,8950.9×
Tennessee57,4170.84×
Michigan55,2520.62×
Connecticut53,1061.56×
Minnesota48,3831×
Colorado44,6820.84×
Louisiana43,9231.01×
Nevada41,7221.27×
Kentucky39,7130.94×
South Carolina37,6640.74×
Oregon32,2990.83×
Missouri29,0500.53×
Wisconsin29,0310.57×
Utah27,5110.91×
Alabama25,5770.54×
Arkansas21,2770.76×
Iowa20,6710.74×
Oklahoma19,7160.52×
Kansas19,6840.74×
Rhode Island18,7461.74×
Washington, District of Columbia18,3041.8×
Nebraska15,3070.9×
Mississippi11,3310.41×
New Mexico10,1980.6×
Delaware8,8660.95×
New Hampshire7,7280.58×
Idaho7,5990.45×
South Dakota6,2390.8×
Maine6,2250.51×
West Virginia5,3650.34×
Hawaii4,7440.33×
North Dakota3,6700.53×
Vermont2,9260.49×
Montana2,3500.25×
Alaska1,8970.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atlético Madrid audience
BrandAffinityCategory
Instant messaging5.99×Internet & Social Media
Scooby-Doo7.22×Movies & TV
FIFA World Cup5.34×Sports
Club América14.02×Sports
Broadcast engineering13.66×Business & Career
Sugar (American band)25.06×Music & Radio
Liga MX11.02×Sports
South America6.4×Travel & Leisure
Pharmacology10.22×Business & Career
Lamine Yamal11.72×Sports
Spain6.98×Travel & Leisure
Pinky and the Brain32.32×Movies & TV
Creative Commons6.23×Technology & Electronics
Me Before You19.91×Movies & TV
Hispanic american culture14.15×Politics & Society
Spanish language6.01×Politics & Society
Telenovela10.05×Movies & TV
Pacific Ocean5.94×Travel & Leisure
Paris Saint-Germain11.92×Sports
FC Bayern Munich6.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atlético Madrid audience
TraitClusterScore
SpiritualityBALANCE1.4
LGBTQ+ IdentityOPEN1.34
Risk AppetiteTHRILL1.31
MindfulnessBALANCE1.11
TraditionCONSERVATISM1.09
Urban LifestyleOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Atlético Madrid
CountryShare
Spain6.6%
United States5.9%
Italy4.8%

See Atlético Madrid audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Atlético Madrid have in United States?

Atlético Madrid has an estimated audience of 3,387,747 people in United States, concentrated in California and Florida.

What is the gender split and age of Atlético Madrid fans?

27.5% of Atlético Madrid fans are female, 72.5% are male, with an average age of 30.0 years.

Which brands do Atlético Madrid fans like most?

Atlético Madrid fans show strongest brand affinity for Instant messaging (5.99×), Scooby-Doo (7.22×), and FIFA World Cup (5.34×) over the country average.

Where do Atlético Madrid fans live in United States?

Atlético Madrid fans in United States are most concentrated in California (reach 700,742), Florida (reach 516,125), and New York (reach 455,765). These three regions account for the largest share of the active audience.

What other brands do Atlético Madrid fans also like?

Beyond Atlético Madrid itself, the audience over-indexes on Scooby-Doo (7.22×), FIFA World Cup (5.34×), Club América (14.02×), and Broadcast engineering (13.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlético Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.