Rascasse Audience Intelligence

Atlético Madrid Audience in United States

A data profile of the people who buy, follow and care about Atlético Madrid in United States — modelled from more than twelve digital signal sources. Atlético Madrid has an estimated audience of 3,881,605 people in United States.

#42among Soccer in United States#162among Team in United States#721in Sports

The average Atlético Madrid fan in United States is 30.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include FIFA World Cup 2026, FIFA World Cup, Instant messaging, with strongest over-indexing on FIFA World Cup 2026 (6.93× the country average).

Demographically, the Atlético Madrid audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atlético Madrid fan in United States is more male, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlético Madrid profile in United States.

Audience size
3.9M
in United States
Gender
27.5%♀
72.5% male
Age
30.0
average years
Country rank
#8236
Team in United States
Fig. 01

Search interest · 12-month trend

+152%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlético Madrid fans

27.5% are female, 72.5% are male, average age 30.0.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for Atlético Madrid audience in United States
MetricValue
Female27.5%
Male72.5%
Average age30.0
Estimated audience size3,881,605
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Atlético Madrid audience in United States
Age bracketShare%
16-1944%
20-2924%
30-3916%
40-4911%
50+5%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Atlético Madrid audience comes from United States.

Worldwide audience distribution share by country for Atlético Madrid
CountryShare
Spain6.2%
United States6.2%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlético Madrid audience in United States is strongest.

Fig. 05

Top regions by affinity

Atlético Madrid fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K2.44×
02New York~500K2.18×
03Florida~600K2.13×
04Maryland~100K2.13×
05Massachusetts~100K1.85×
06California~800K1.82×
07Rhode Island~20K1.65×
08Washington, District of Columbia~20K1.62×
09Georgia~200K1.51×
10Virginia~100K1.51×
11Connecticut~60K1.50×
12Texas~500K1.41×
13Nevada~50K1.32×
14Illinois~200K1.30×
15North Carolina~100K1.27×
16Washington~90K1.12×
17Indiana~70K1.05×
18Delaware~10K1.04×
19Minnesota~60K1.00×
20Arizona~80K0.98×
21Louisiana~50K0.98×
22Nebraska~20K0.98×
23South Dakota~8K0.93×
24Kentucky~40K0.92×
25Utah~30K0.91×
26Oregon~40K0.88×
27Tennessee~70K0.84×
28Colorado~50K0.84×
29Kansas~20K0.81×
30Iowa~30K0.80×
31Arkansas~30K0.78×
32Pennsylvania~100K0.76×
33South Carolina~40K0.74×
34Ohio~80K0.68×
35New Mexico~10K0.66×
36Alabama~40K0.65×
37Michigan~60K0.62×
38North Dakota~5K0.59×
39Missouri~40K0.58×
40Wisconsin~30K0.58×
41New Hampshire~9K0.58×
42Oklahoma~20K0.57×
43Idaho~10K0.57×
44Vermont~4K0.57×
45Maine~8K0.55×
46Alaska~4K0.50×
47Mississippi~10K0.46×
48West Virginia~7K0.41×
49Hawaii~7K0.40×
50Montana~4K0.37×
Fig. 06

Affinity by region

Affinity by region — Atlético Madrid, United States
0.37×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlético Madrid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlético Madrid audience
#·InterestCategoryAffinity×
01Pinky and the BrainMovies & TV32.32×
02Sugar (American band)Music & Radio25.06×
03Me Before YouMovies & TV19.91×
04The Pink Panther (2006 film)Movies & TV19.62×
05Xavier BecerraPolitics & Society16.31×
06Hispanic american culturePolitics & Society14.15×
07Club AméricaSports14.02×
08Broadcast engineeringBusiness & Career13.66×
09Lamine YamalSports11.72×
10Liga MXSports11.02×
11PharmacologyBusiness & Career10.22×
12TelenovelaMovies & TV10.05×
13Scooby-DooMovies & TV7.22×
14SpainTravel & Leisure6.98×
15FIFA World Cup 2026Sports6.93×
16South AmericaTravel & Leisure6.40×
17Creative CommonsTechnology & Electronics6.23×
18Spanish languagePolitics & Society6.01×
19Instant messagingInternet & Social Media5.99×
20FIFA World CupSports5.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlético Madrid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlético Madrid audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.84×
SpiritualityBALANCE1.78×
Urban LifestyleOPEN1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlético Madrid audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.61×
Design AffinityPREMIUM0.75×
IndividualismJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atlético Madrid have in United States?

Atlético Madrid has an estimated audience of 3,881,605 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Atlético Madrid fans?

27.5% of Atlético Madrid fans are female, 72.5% are male, with an average age of 30.0 years.

03

Which brands do Atlético Madrid fans like most?

Atlético Madrid fans show strongest brand affinity for FIFA World Cup 2026 (6.93×), FIFA World Cup (5.34×), and Instant messaging (5.99×) over the country average.

04

Where do Atlético Madrid fans live in United States?

Atlético Madrid fans in United States are most concentrated in California (reach ~800K), Florida (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Atlético Madrid fans also like?

Beyond Atlético Madrid itself, the audience over-indexes on FIFA World Cup (5.34×), Instant messaging (5.99×), Broadcast engineering (13.66×), and Sugar (American band) (25.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Atlético Madrid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlético Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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