A data profile of the people who buy, follow and care about Atlético Madrid in Spain — modelled from more than twelve digital signal sources. Atlético Madrid has an estimated audience of 3,930,556 people in Spain.
The average Atlético Madrid fan in Spain is 38.1 years old, more male, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Soccer, FIFA World Cup, Basketball, with strongest over-indexing on Soccer (1.86× the country average).
Demographically, the Atlético Madrid audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Atlético Madrid fan in Spain is more male, around 38.1 years old, with strong Spirituality tendencies and a notable affinity for Soccer.
The key figures that characterise the Atlético Madrid profile in Spain.
32.2% are female, 67.8% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 38.1 |
| Estimated audience size | 3,930,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Atlético Madrid audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 6.2% |
| United States | 6.2% |
| Italy | 4.6% |
Where the Atlético Madrid audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1.5M | 2.17× | |
| 02 | Castilla-La Mancha | ~300K | 1.59× | |
| 03 | Castile and León | ~200K | 1.35× | |
| 04 | Extremadura | ~100K | 1.19× | |
| 05 | Andalusia | ~900K | 1.16× | |
| 06 | Canary Islands | ~200K | 1.02× | |
| 07 | Aragon | ~100K | 0.93× | |
| 08 | Region of Murcia | ~100K | 0.89× | |
| 09 | La Rioja | ~20K | 0.86× | |
| 10 | Comunidad Valenciana | ~400K | 0.81× | |
| 11 | Galicia | ~100K | 0.76× | |
| 12 | Cantabria | ~40K | 0.74× | |
| 13 | Basque Autonomous Country | ~100K | 0.73× | |
| 14 | Balearic Islands | ~80K | 0.73× | |
| 15 | Principality of Asturias | ~70K | 0.73× | |
| 16 | Catalonia | ~500K | 0.72× | |
| 17 | Navarre | ~30K | 0.69× |
The strongest cross-interests of the Atlético Madrid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leicester City F.C. | Sports | 8.17× | ||
| 02 | Aston Villa F.C. | Sports | 6.63× | ||
| 03 | Everton F.C. | Sports | 6.35× | ||
| 04 | National Women's Soccer League | Sports | 4.69× | ||
| 05 | Ligue 1 | Sports | 4.31× | ||
| 06 | Paris Saint-Germain | Sports | 2.65× | ||
| 07 | Real Madrid Baloncesto | Sports | 2.62× | ||
| 08 | Real Zaragoza | Sports | 2.44× | ||
| 09 | Manchester City F.C. | Sports | 2.29× | ||
| 10 | Sevilla FC | Sports | 2.13× | ||
| 11 | Premier League | Sports | 1.98× | ||
| 12 | Diario AS | Sports | 1.88× | ||
| 13 | Soccer | Sports | 1.86× | ||
| 14 | Basketball | Sports | 1.86× | ||
| 15 | El Mundo Deportivo (newspaper) | News | 1.80× | ||
| 16 | FIFA World Cup | Sports | 1.74× | ||
| 17 | Real Sociedad | Sports | 1.74× | ||
| 18 | Marca (newspaper) | News | 1.62× | ||
| 19 | UEFA Champions League | Sports | 1.59× | ||
| 20 | Transport | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.25× | |
| Urban Lifestyle | OPEN | 1.14× | |
| Tradition | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.82× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.86× |
Atlético Madrid has an estimated audience of 3,930,556 people in Spain, concentrated in Community of Madrid and Andalusia.
32.2% of Atlético Madrid fans are female, 67.8% are male, with an average age of 38.1 years.
Atlético Madrid fans show strongest brand affinity for Soccer (1.86×), FIFA World Cup (1.74×), and Basketball (1.86×) over the country average.
Atlético Madrid fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Andalusia (reach ~900K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Atlético Madrid itself, the audience over-indexes on FIFA World Cup (1.74×), Basketball (1.86×), Sevilla FC (2.13×), and Ligue 1 (4.31×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Atlético Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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