Sugar (American band) Audience in United States

Sugar (American band) has an estimated audience of 2,554,425 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Atlético Madrid, San Diego Padres, La Liga, FIFA World Cup, Milwaukee Brewers.

Sugar (American band) fans in United States are concentrated in California, with strong brand affinity for Atlético Madrid. The audience is concentrated in California, Texas, Florida. Top brand affinities include Atlético Madrid, San Diego Padres, La Liga, with strongest over-indexing on Atlético Madrid (25.27× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Sugar (American band) fans

Demographic split for Sugar (American band) audience in United States
MetricValue
Estimated audience size2,554,425

Audience persona

The typical Sugar (American band) fan in United States shows strong Extroversion tendencies and a notable affinity for Atlético Madrid.

Top regions in United States

Top regions ranked by reach for Sugar (American band) in United States
RegionReachAffinity
California337,6251.2×
Texas312,7161.42×
Florida281,6151.63×
New York164,8531.15×
Illinois95,6731.12×
Georgia93,8201.19×
Pennsylvania82,5670.96×
North Carolina80,0591.04×
Ohio80,0421.02×
Michigan64,8940.97×
New Jersey63,7230.98×
Arizona60,4741.16×
Virginia59,9900.96×
Washington56,9691.11×
Massachusetts53,9801.07×
Tennessee51,4611×
Indiana45,9580.98×
Maryland43,9121×
Missouri40,4850.98×
South Carolina40,4311.05×
Alabama40,0391.12×
Minnesota39,4231.08×
Colorado36,3430.9×
Louisiana36,0391.09×
Wisconsin35,6650.93×
Oregon30,6201.05×
Connecticut30,1461.18×
Kentucky29,1600.91×
Oklahoma28,2100.99×
Mississippi25,1041.19×
Nevada23,4600.95×
Utah19,7740.86×
Arkansas19,7470.94×
Iowa18,2360.87×
Kansas18,1460.9×
Hawaii12,1411.11×
New Mexico11,8760.93×
Idaho11,5210.9×
West Virginia10,9290.92×
Nebraska10,7990.84×
Maine9,4771.04×
New Hampshire9,2870.92×
Washington, District of Columbia7,4230.97×
Rhode Island7,0640.87×
Delaware6,2430.89×
Montana5,3600.76×
Alaska4,9010.9×
Vermont4,0900.91×
South Dakota3,9390.67×
North Dakota3,8500.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sugar (American band) audience
BrandAffinityCategory
Atlético Madrid25.27×Sports
San Diego Padres15.58×Sports
La Liga9.49×Sports
FIFA World Cup3.9×Sports
Milwaukee Brewers7.76×Sports
Real Madrid C.F.4.13×Sports
Detroit Tigers4.5×Sports
Real Betis21.3×Sports
Deportivo Alavés35×Sports
Pittsburgh Pirates6.8×Sports
FC Barcelona3.51×Sports
Colorado Rockies8.52×Sports
Paris Saint-Germain6.88×Sports
Manchester City F.C.5.3×Sports
T-Mobile2.22×Technology & Electronics
Shakira6.28×Music & Radio
Real Sociedad22.67×Sports
Sevilla FC17.06×Sports
Sports club4×Sports
J Balvin8.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sugar (American band) audience
TraitClusterScore
ExtroversionTHRILL1.95
Urban LifestyleOPEN1.25
LGBTQ+ IdentityOPEN1.23
Risk AppetiteTHRILL1.17
Social Media UsageJOY1.11
Need for SecurityCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for Sugar (American band)
CountryShare
United States30.6%
India24.5%
Brazil7.6%

See Sugar (American band) audiences in other countries

More Music & Radio audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Sugar (American band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.