A data profile of the people who buy, follow and care about Mitch McConnell in United States — modelled from more than twelve digital signal sources. Mitch McConnell has an estimated audience of 75,882,560 people in United States.
Mitch McConnell has an estimated audience of 75,882,560 people in United States. 48.7% are female, 51.3% are male, average age 49.2. Top brand affinities: Drudge Report, Arnold Schwarzenegger, New York Post, Politico, MSNBC.
Top brand affinities include Drudge Report, Arnold Schwarzenegger, New York Post, with strongest over-indexing on Drudge Report (11.99× the country average).
Demographically, the Mitch McConnell audience skews balanced with an average age of 49.2, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Mitch McConnell fan in United States is balanced, around 49.2 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.
The key figures that characterise the Mitch McConnell profile in United States.
48.7% are female, 51.3% are male, average age 49.2.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 49.2 |
| Estimated audience size | 75,882,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 8% | |
| 30-39 | 13% | |
| 40-49 | 23% | |
| 50+ | 50% |
of the worldwide Mitch McConnell audience comes from United States.
| Country | Share |
|---|---|
| United States | 93.6% |
| Canada | 2.4% |
| United Kingdom | 2.4% |
The strongest cross-interests of the Mitch McConnell audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christian Slater | Movies & TV | 13.05× | ||
| 02 | Drudge Report | Sports | 11.99× | ||
| 03 | Corruption awareness | Politics & Society | 10.48× | ||
| 04 | Arnold Schwarzenegger | Movies & TV | 9.53× | ||
| 05 | Politico | Politics & Society | 8.46× | ||
| 06 | MSNBC | Movies & TV | 6.99× | ||
| 07 | New York Post | News | 6.36× | ||
| 08 | The Washington Post | News | 4.68× | ||
| 09 | Robert Redford | Movies & TV | 3.95× | ||
| 10 | Joe Biden | Politics & Society | 3.40× | ||
| 11 | CBS News | Movies & TV | 3.12× | ||
| 12 | American Airlines | Travel & Leisure | 3.09× | ||
| 13 | Retirement | Business & Career | 3.00× | ||
| 14 | Activism | Politics & Society | 2.53× | ||
| 15 | Nonprofit organization | Politics & Society | 2.50× | ||
| 16 | Nostalgia | Home & Garden | 2.28× | ||
| 17 | Tradition | Politics & Society | 2.24× | ||
| 18 | CNN | Movies & TV | 2.21× | ||
| 19 | Donald Trump | Politics & Society | 1.84× | ||
| 20 | Health care | Business & Career | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.10× | |
| Individualism | JOY | 1.81× | |
| Need for Security | CONSERVATISM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Extroversion | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mitch McConnell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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