MSNBC Audience in United States

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MSNBC has an estimated audience of 14,940,505 people in United States. 51.9% are female, 48.1% are male, average age 45.5. Top regions: California, Florida, New York. Top brand affinities: Fox News Channel, CNN, Rachel Maddow, Rock music, United States Postal Service.

The average MSNBC fan in United States is 45.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Fox News Channel, CNN, Rachel Maddow, with strongest over-indexing on Fox News Channel (2.46× the country average). Demographically, the MSNBC audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of MSNBC fans

Demographic split for MSNBC audience in United States
MetricValue
Female51.9%
Male48.1%
Average age45.5
Estimated audience size14,940,505

Audience persona

The typical MSNBC fan in United States is balanced, around 45.5 years old, with strong Individualism tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for MSNBC in United States
RegionReachAffinity
California1,280,0880.78×
Florida808,8040.8×
New York776,6030.93×
Texas736,8540.57×
Pennsylvania587,4651.17×
Ohio478,0081.04×
North Carolina467,3151.04×
Illinois455,7190.92×
Washington412,9801.38×
Michigan401,4171.03×
Virginia380,1341.04×
Massachusetts363,1011.23×
Georgia331,8760.72×
New Jersey317,5900.84×
Wisconsin299,5541.33×
Minnesota275,2331.29×
Maryland274,4121.07×
Colorado273,1431.16×
Arizona265,5610.87×
Oregon248,4451.45×
Missouri240,4101×
Indiana239,0920.88×
Tennessee229,2750.77×
Connecticut193,3561.29×
South Carolina179,9420.8×
Kentucky153,8700.82×
Iowa145,2071.18×
Louisiana130,5200.68×
Alabama127,3500.61×
Nevada117,6780.81×
Oklahoma109,1900.66×
Kansas106,7470.91×
New Mexico95,6931.28×
Maine88,5981.66×
Utah84,3270.63×
New Hampshire78,7661.34×
Arkansas78,5450.64×
Nebraska73,2080.98×
Hawaii69,1851.08×
Mississippi66,1610.54×
Rhode Island63,1451.33×
Idaho61,1430.82×
Montana57,9101.4×
West Virginia55,9570.8×
Vermont48,0811.83×
Delaware47,4311.15×
Washington, District of Columbia46,5421.04×
South Dakota30,8960.89×
Alaska28,1200.88×
North Dakota24,1920.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MSNBC audience
BrandAffinityCategory
Fox News Channel2.46×Movies & TV
CNN2.67×Movies & TV
Rachel Maddow14.07×Movies & TV
Rock music1.87×Music & Radio
United States Postal Service2.53×Business & Career
Bank of America2.48×Business & Career
Benjamin Netanyahu4.94×Politics & Society
Politico5.13×Politics & Society
Drudge Report4.06×Sports
Savannah Guthrie3.33×Movies & TV
United States Senate3.26×Politics & Society
Tucker Carlson6.25×Movies & TV
Gateway Pundit4.53×News
The Gilded Age2.72×Movies & TV
Friendship1.89×Kids & Family
Election2.94×Politics & Society
MSN2.08×News
Petition6.18×Politics & Society
White House3.87×Politics & Society
Political campaign4.53×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MSNBC audience
TraitClusterScore
IndividualismJOY1.58
PatriotismCONSERVATISM1.42
SustainabilityBALANCE1.38
Need for SecurityCONSERVATISM1.25
Community OrientationOPEN1.22
TraditionCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for MSNBC
CountryShare
United States80.1%
Canada4.1%
China2.3%

See MSNBC audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does MSNBC have in United States?

MSNBC has an estimated audience of 14,940,505 people in United States, concentrated in California and Florida.

What is the gender split and age of MSNBC fans?

51.9% of MSNBC fans are female, 48.1% are male, with an average age of 45.5 years.

Which brands do MSNBC fans like most?

MSNBC fans show strongest brand affinity for Fox News Channel (2.46×), CNN (2.67×), and Rachel Maddow (14.07×) over the country average.

Where do MSNBC fans live in United States?

MSNBC fans in United States are most concentrated in California (reach 1,280,088), Florida (reach 808,804), and New York (reach 776,603). These three regions account for the largest share of the active audience.

What other brands do MSNBC fans also like?

Beyond MSNBC itself, the audience over-indexes on CNN (2.67×), Rachel Maddow (14.07×), Rock music (1.87×), and United States Postal Service (2.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MSNBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.