Rascasse Audience Intelligence

MSNBC Audience in United States

A data profile of the people who buy, follow and care about MSNBC in United States — modelled from more than twelve digital signal sources. MSNBC has an estimated audience of 14,402,445 people in United States.

#31among TV Channel in United States#165in Movies & TV

The average MSNBC fan in United States is 45.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Mitch McConnell, Adam Schiff, Melania Trump, with strongest over-indexing on Mitch McConnell (6.99× the country average).

Demographically, the MSNBC audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MSNBC fan in United States is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Mitch McConnell.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MSNBC profile in United States.

Audience size
14.4M
in United States
Gender
51.9%♀
48.1% male
Age
45.5
average years
Country rank
#2433
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of MSNBC

51.9% are female, 48.1% are male, average age 45.5.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for MSNBC audience in United States
MetricValue
Female51.9%
Male48.1%
Average age45.5
Estimated audience size14,402,445
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the MSNBC audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3917%
40-4925%
50+36%
Fig. 04

Worldwide distribution

79.7%

of the worldwide MSNBC audience comes from United States.

Worldwide audience distribution share by country for MSNBC
CountryShare
United States79.7%
Canada3.9%
China2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MSNBC audience in United States is strongest.

Fig. 05

Top regions by affinity

MSNBC fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~50K1.95×
02Maine~90K1.73×
03Oregon~200K1.46×
04New Hampshire~80K1.40×
05Montana~60K1.39×
06Rhode Island~70K1.38×
07New Mexico~100K1.34×
08Wisconsin~300K1.33×
09Washington~400K1.30×
10Connecticut~200K1.28×
11Minnesota~300K1.27×
12Delaware~50K1.26×
13Iowa~100K1.20×
14Massachusetts~300K1.18×
15Colorado~300K1.15×
16Pennsylvania~600K1.14×
17Hawaii~70K1.12×
18Maryland~300K1.05×
19Alaska~30K1.02×
20Virginia~400K1.01×
21North Carolina~400K1.00×
22Ohio~500K0.99×
23Michigan~400K0.99×
24Washington, District of Columbia~40K0.99×
25South Dakota~30K0.99×
26Missouri~200K0.97×
27Nebraska~70K0.97×
28Arizona~300K0.91×
29Kansas~100K0.91×
30Illinois~400K0.87×
31Indiana~200K0.87×
32North Dakota~30K0.86×
33New York~700K0.85×
34Idaho~60K0.84×
35West Virginia~60K0.84×
36New Jersey~300K0.81×
37Kentucky~200K0.81×
38Nevada~100K0.80×
39Florida~800K0.78×
40South Carolina~200K0.76×
41Tennessee~200K0.74×
42California~1M0.72×
43Georgia~300K0.67×
44Louisiana~100K0.64×
45Oklahoma~100K0.64×
46Utah~90K0.64×
47Alabama~100K0.62×
48Arkansas~80K0.62×
49Mississippi~70K0.55×
50Texas~700K0.53×
Fig. 06

Affinity by region

Affinity by region — MSNBC, United States
0.53×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MSNBC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MSNBC audience
#·InterestCategoryAffinity×
01Rachel MaddowMovies & TV14.07×
02Adam SchiffPolitics & Society11.27×
03Susan CollinsPolitics & Society9.09×
04Democratic Senatorial Campaign CommitteePolitics & Society8.89×
05Amy KlobucharPolitics & Society8.73×
06Chuck SchumerPolitics & Society8.00×
07Democratic Governors AssociationPolitics & Society7.78×
08Mitch McConnellPolitics & Society6.99×
09Cory BookerPolitics & Society6.61×
10Hakeem JeffriesPolitics & Society6.24×
11Nancy PelosiPolitics & Society6.04×
12Benjamin NetanyahuPolitics & Society4.94×
13Dick CheneyPolitics & Society4.41×
14Gavin NewsomPolitics & Society4.00×
15Melania TrumpPolitics & Society3.98×
16CNNMovies & TV2.67×
17United States Postal ServiceBusiness & Career2.53×
18Bank of AmericaBusiness & Career2.48×
19Donald TrumpPolitics & Society2.11×
20Rock musicMusic & Radio1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MSNBC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MSNBC audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
Need for SecurityCONSERVATISM1.64×
SpiritualityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MSNBC audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.54×
Design AffinityPREMIUM0.73×
ExtroversionTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MSNBC have in United States?

MSNBC has an estimated audience of 14,402,445 people in United States, concentrated in California and Florida.

02

What is the gender split and age of MSNBC fans?

51.9% of MSNBC fans are female, 48.1% are male, with an average age of 45.5 years.

03

Which brands do MSNBC fans like most?

MSNBC fans show strongest brand affinity for Mitch McConnell (6.99×), Adam Schiff (11.27×), and Melania Trump (3.98×) over the country average.

04

Where do MSNBC fans live in United States?

MSNBC fans in United States are most concentrated in California (reach ~1M), Florida (reach ~800K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do MSNBC fans also like?

Beyond MSNBC itself, the audience over-indexes on Adam Schiff (11.27×), Melania Trump (3.98×), Chuck Schumer (8×), and Susan Collins (9.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See MSNBC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MSNBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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