A data profile of the people who buy, follow and care about Democratic Senatorial Campaign Committee in United States — modelled from more than twelve digital signal sources. Democratic Senatorial Campaign Committee has an estimated audience of 5,681,005 people in United States.
Democratic Senatorial Campaign Committee has an estimated audience of 5,681,005 people in United States. 41.4% are female, 58.6% are male, average age 47.5. Top brand affinities: Politico, MSNBC, CNN, Louvre, Real Time with Bill Maher.
Top brand affinities include Politico, MSNBC, CNN, with strongest over-indexing on Politico (18.33× the country average).
Demographically, the Democratic Senatorial Campaign Committee audience skews more male with an average age of 47.5, and over-indexes on personality traits such as Patriotism, Career Orientation.
The typical Democratic Senatorial Campaign Committee fan in United States is more male, around 47.5 years old, with strong Patriotism tendencies and a notable affinity for Politico.
The key figures that characterise the Democratic Senatorial Campaign Committee profile in United States.
41.4% are female, 58.6% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 47.5 |
| Estimated audience size | 5,681,005 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Democratic Senatorial Campaign Committee audience comes from United States.
| Country | Share |
|---|---|
| United States | 97.8% |
| United Kingdom | 1.3% |
| Canada | 0.2% |
The strongest cross-interests of the Democratic Senatorial Campaign Committee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Louvre | Travel & Leisure | 20.00× | ||
| 02 | Politico | Politics & Society | 18.33× | ||
| 03 | Real Time with Bill Maher | Movies & TV | 17.50× | ||
| 04 | Christian Slater | Movies & TV | 11.40× | ||
| 05 | MSNBC | Movies & TV | 8.89× | ||
| 06 | Wind power | Home & Garden | 6.64× | ||
| 07 | Civil service | Politics & Society | 6.35× | ||
| 08 | The Washington Post | News | 4.83× | ||
| 09 | CBS News | Movies & TV | 4.69× | ||
| 10 | Robert Redford | Movies & TV | 3.81× | ||
| 11 | Activism | Politics & Society | 3.33× | ||
| 12 | CNN | Movies & TV | 3.20× | ||
| 13 | American Airlines | Travel & Leisure | 2.98× | ||
| 14 | Philanthropy | Arts & Culture | 2.65× | ||
| 15 | Barack Obama | Politics & Society | 2.60× | ||
| 16 | Joe Biden | Politics & Society | 2.37× | ||
| 17 | Nostalgia | Home & Garden | 2.26× | ||
| 18 | Nonprofit organization | Politics & Society | 2.10× | ||
| 19 | Donald Trump | Politics & Society | 1.83× | ||
| 20 | Trader Joe's | Shopping | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.63× | |
| Career Orientation | POWER | 2.43× | |
| Need for Security | CONSERVATISM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Pet Ownership | JOY | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Democratic Senatorial Campaign Committee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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