Rascasse Audience Intelligence

Louvre Audience in United States

A data profile of the people who buy, follow and care about Louvre in United States — modelled from more than twelve digital signal sources. Louvre has an estimated audience of 1,950,080 people in United States.

#35among POI in United States#1142among POI in United States#1134in Travel & Leisure

The average Louvre fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Paris, History (European TV channel), Dailymotion, with strongest over-indexing on Paris (7.67× the country average).

Demographically, the Louvre audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Louvre fan in United States is more female, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Paris.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Louvre profile in United States.

Audience size
2M
in United States
Gender
63.8%♀
36.2% male
Age
38.1
average years
Country rank
#14521
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Louvre fans

63.8% are female, 36.2% are male, average age 38.1.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Louvre audience in United States
MetricValue
Female63.8%
Male36.2%
Average age38.1
Estimated audience size1,950,080
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Louvre audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4918%
50+20%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Louvre audience comes from United States.

Worldwide audience distribution share by country for Louvre
CountryShare
Japan13.0%
United States12.0%
France10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Louvre audience in United States is strongest.

Fig. 05

Top regions by affinity

Louvre fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~80K1.66×
02Washington, District of Columbia~10K1.64×
03Washington~60K1.47×
04Connecticut~30K1.47×
05Maryland~50K1.37×
06Georgia~80K1.35×
07Hawaii~10K1.33×
08Minnesota~40K1.30×
09Nebraska~10K1.30×
10Ohio~70K1.23×
11Wisconsin~40K1.21×
12Oregon~30K1.21×
13North Dakota~5K1.20×
14Michigan~60K1.19×
15Kentucky~30K1.19×
16Oklahoma~20K1.13×
17South Dakota~5K1.13×
18Arizona~40K1.12×
19Nevada~20K1.11×
20Montana~6K1.10×
21Delaware~6K1.10×
22Arkansas~20K1.09×
23Louisiana~30K1.08×
24New York~100K1.06×
25Massachusetts~40K1.06×
26Wyoming~3K1.06×
27Mississippi~20K0.96×
28California~200K0.93×
29Virginia~40K0.90×
30Utah~20K0.88×
31New Hampshire~7K0.85×
32Illinois~50K0.84×
33Rhode Island~5K0.84×
34Colorado~30K0.83×
35Maine~6K0.82×
36Florida~100K0.77×
37Pennsylvania~50K0.76×
38North Carolina~40K0.75×
39Texas~100K0.74×
40Idaho~7K0.73×
41Alaska~3K0.73×
42Tennessee~30K0.70×
43Kansas~10K0.70×
44South Carolina~20K0.69×
45Iowa~10K0.69×
46Indiana~20K0.67×
47Missouri~20K0.67×
48West Virginia~6K0.66×
49Alabama~20K0.63×
50New Mexico~6K0.63×
Fig. 06

Affinity by region

Affinity by region — Louvre, United States
0.63×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Louvre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Louvre audience
#·InterestCategoryAffinity×
01History (European TV channel)Movies & TV40.85×
02PlopsaTravel & Leisure35.55×
03Centre Georges PompidouArts & Culture34.58×
04BobbejaanlandTravel & Leisure34.05×
05Grand PalaisTravel & Leisure33.73×
06Musée d'OrsayArts & Culture29.34×
07Museum of Contemporary Art (Basel)Arts & Culture28.37×
08Air France–KLMBusiness & Career26.65×
09Palais de TokyoArts & Culture22.27×
10Bob the BuilderMovies & TV18.89×
11Eiffel TowerTravel & Leisure16.54×
12LuxembourgTravel & Leisure14.69×
13DailymotionMovies & TV9.64×
14Gothic architectureHome & Garden7.84×
15ParisTravel & Leisure7.67×
16Frida KahloArts & Culture7.18×
17Metropolitan Museum of ArtArts & Culture6.48×
18The Gilded AgeMovies & TV2.81×
19ManhattanTravel & Leisure2.60×
20Mitch McConnellPolitics & Society1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Louvre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Louvre audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
IndividualismJOY1.74×
IndulgenceJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Louvre audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
CreativityOPEN0.77×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Louvre have in United States?

Louvre has an estimated audience of 1,950,080 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Louvre fans?

63.8% of Louvre fans are female, 36.2% are male, with an average age of 38.1 years.

03

Which brands do Louvre fans like most?

Louvre fans show strongest brand affinity for Paris (7.67×), History (European TV channel) (40.85×), and Dailymotion (9.64×) over the country average.

04

Where do Louvre fans live in United States?

Louvre fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Louvre fans also like?

Beyond Louvre itself, the audience over-indexes on History (European TV channel) (40.85×), Dailymotion (9.64×), Bob the Builder (18.89×), and Eiffel Tower (16.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Louvre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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