Louvre Audience in Germany
Louvre has an estimated audience of 551,104 people in Germany. 59.4% are female, 40.6% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Claude Monet, Art dealer, Gerhard Richter, Museum of Modern Art, Collection (artwork).
The average Louvre fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Claude Monet, Art dealer, Gerhard Richter, with strongest over-indexing on Claude Monet (27.57× the country average). Demographically, the Louvre audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Louvre fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 39.3 |
| Estimated audience size | 551,104 |
Audience persona
The typical Louvre fan in Germany is more female, around 39.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Claude Monet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,025 | 1.14× |
| Bayern | 97,951 | 1.11× |
| Baden-Württemberg | 93,019 | 1.24× |
| Niedersachsen | 51,956 | 0.97× |
| Hessen | 49,813 | 1.19× |
| Rheinland-Pfalz | 32,789 | 1.19× |
| Berlin | 27,675 | 1.12× |
| Sachsen | 26,167 | 0.97× |
| Schleswig-Holstein | 16,415 | 0.83× |
| Brandenburg | 14,335 | 0.84× |
| Hamburg | 12,655 | 1.02× |
| Thüringen | 11,917 | 0.85× |
| Sachsen-Anhalt | 10,782 | 0.76× |
| Saarland | 8,369 | 1.24× |
| Mecklenburg-Vorpommern | 8,037 | 0.76× |
| Bremen | 3,747 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Claude Monet | 27.57× | Arts & Culture |
| Art dealer | 24.35× | Arts & Culture |
| Gerhard Richter | 17.45× | Arts & Culture |
| Museum of Modern Art | 13.39× | Arts & Culture |
| Collection (artwork) | 25.16× | Arts & Culture |
| Metropolitan Museum of Art | 18.61× | Arts & Culture |
| Art auction | 17.84× | Arts & Culture |
| Archaeology | 13.22× | Politics & Society |
| Goldie Hawn | 15.38× | Movies & TV |
| Need for Speed (film) | 20.69× | Movies & TV |
| Art Collecting | 12× | Arts & Culture |
| Vincent van Gogh | 13.64× | Arts & Culture |
| Impressionism | 21.06× | Arts & Culture |
| Art exhibition | 4.77× | Arts & Culture |
| Contemporary art | 3.92× | Arts & Culture |
| British Museum | 10.58× | Arts & Culture |
| Culture | 2.27× | Literature |
| Performance art | 3.74× | Arts & Culture |
| Conceptual art | 5.79× | Arts & Culture |
| Nature photography | 3.33× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.01 |
| Indulgence | JOY | 1.96 |
| Sustainability | BALANCE | 1.95 |
| Quality Awareness | PREMIUM | 1.87 |
| Individualism | JOY | 1.75 |
| Design Affinity | PREMIUM | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.0% |
| United States | 12.0% |
| France | 10.1% |
See Louvre audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Louvre have in Germany?
Louvre has an estimated audience of 551,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Louvre fans?
59.4% of Louvre fans are female, 40.6% are male, with an average age of 39.3 years.
Which brands do Louvre fans like most?
Louvre fans show strongest brand affinity for Claude Monet (27.57×), Art dealer (24.35×), and Gerhard Richter (17.45×) over the country average.
Where do Louvre fans live in Germany?
Louvre fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,025), Bayern (reach 97,951), and Baden-Württemberg (reach 93,019). These three regions account for the largest share of the active audience.
What other brands do Louvre fans also like?
Beyond Louvre itself, the audience over-indexes on Art dealer (24.35×), Gerhard Richter (17.45×), Museum of Modern Art (13.39×), and Collection (artwork) (25.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Louvre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.