Rascasse Audience Intelligence

Louvre Audience in Germany

A data profile of the people who buy, follow and care about Louvre in Germany — modelled from more than twelve digital signal sources. Louvre has an estimated audience of 551,104 people in Germany.

#14among POI in Germany#907among POI in Germany#843in Travel & Leisure

The average Louvre fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Claude Monet, Art dealer, Museum of Modern Art, with strongest over-indexing on Claude Monet (27.57× the country average).

Demographically, the Louvre audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Louvre fan in Germany is more female, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Claude Monet.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Louvre profile in Germany.

Audience size
551K
in Germany
Gender
59.4%♀
40.6% male
Age
39.3
average years
Country rank
#10862
POI in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Louvre fans

59.4% are female, 40.6% are male, average age 39.3.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Louvre audience in Germany
MetricValue
Female59.4%
Male40.6%
Average age39.3
Estimated audience size551,104
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Louvre audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3920%
40-4924%
50+18%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Louvre audience comes from Germany.

Worldwide audience distribution share by country for Louvre
CountryShare
Japan13.0%
United States12.0%
France10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Louvre audience in Germany is strongest.

Fig. 05

Top regions by affinity

Louvre fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~9K1.27×
02Baden-Württemberg~90K1.23×
03Rheinland-Pfalz~30K1.18×
04Hessen~50K1.15×
05Bayern~100K1.13×
06Nordrhein-Westfalen~100K1.11×
07Berlin~30K1.08×
08Hamburg~10K1.02×
09Sachsen~30K0.97×
10Niedersachsen~50K0.95×
11Thüringen~10K0.89×
12Brandenburg~10K0.85×
13Bremen~4K0.84×
14Schleswig-Holstein~20K0.82×
15Sachsen-Anhalt~10K0.78×
16Mecklenburg-Vorpommern~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Louvre, Germany
0.78×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Louvre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Louvre audience
#·InterestCategoryAffinity×
01Claude MonetArts & Culture27.57×
02Collection (artwork)Arts & Culture25.16×
03Art dealerArts & Culture24.35×
04ImpressionismArts & Culture21.06×
05Need for Speed (film)Movies & TV20.69×
06Metropolitan Museum of ArtArts & Culture18.61×
07Art auctionArts & Culture17.84×
08Gerhard RichterArts & Culture17.45×
09Goldie HawnMovies & TV15.38×
10Vincent van GoghArts & Culture13.64×
11Museum of Modern ArtArts & Culture13.39×
12ArchaeologyPolitics & Society13.22×
13Art CollectingArts & Culture12.00×
14British MuseumArts & Culture10.58×
15Yayoi KusamaArts & Culture7.89×
16Conceptual artArts & Culture5.79×
17Art exhibitionArts & Culture4.77×
18Contemporary artArts & Culture3.92×
19Performance artArts & Culture3.74×
20CultureLiterature2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Louvre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Louvre audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.80×
PatriotismCONSERVATISM1.74×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Louvre audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Design AffinityPREMIUM0.91×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Louvre have in Germany?

Louvre has an estimated audience of 551,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Louvre fans?

59.4% of Louvre fans are female, 40.6% are male, with an average age of 39.3 years.

03

Which brands do Louvre fans like most?

Louvre fans show strongest brand affinity for Claude Monet (27.57×), Art dealer (24.35×), and Museum of Modern Art (13.39×) over the country average.

04

Where do Louvre fans live in Germany?

Louvre fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Louvre fans also like?

Beyond Louvre itself, the audience over-indexes on Art dealer (24.35×), Museum of Modern Art (13.39×), Gerhard Richter (17.45×), and Collection (artwork) (25.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See Louvre audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Louvre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →