Rascasse Audience Intelligence

Metropolitan Museum of Art Audience in Germany

Name: Metropolitan Museum of Art — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Metropolitan Museum of Art in Germany — modelled from more than twelve digital signal sources. Metropolitan Museum of Art has an estimated audience of 764,850 people in Germany.

#11among Museum in Germany #645among POI in Germany #98in Arts & Culture

The average Metropolitan Museum of Art fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Polo Ralph Lauren, Issey Miyake, I.D. (magazine), with strongest over-indexing on Polo Ralph Lauren (24.39× the country average).

Demographically, the Metropolitan Museum of Art audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Metropolitan Museum of Art fan in Germany is more female, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Polo Ralph Lauren.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metropolitan Museum of Art profile in Germany.

Audience size

765K

in Germany

Gender

59.1%♀

40.9% male

Age

40.0

average years

Country rank

#8213

POI in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Metropolitan Museum of Art fans

59.1% are female, 40.9% are male, average age 40.0.

Fig. 02

Gender split

59.1%

Female

40.9%

Male

Demographic split for Metropolitan Museum of Art audience in Germany
Metric	Value
Female	59.1%
Male	40.9%
Average age	40.0
Estimated audience size	764,850

Fig. 03

Age distribution

Age distribution of the Metropolitan Museum of Art audience in Germany
Age bracket	Share	%
16-19		16%
20-29		19%
30-39		22%
40-49		24%
50+		19%

Fig. 04

Worldwide distribution

3.1%

of the worldwide Metropolitan Museum of Art audience comes from Germany.

Worldwide audience distribution share by country for Metropolitan Museum of Art
Country	Share
United States	21.0%
China	10.9%
Japan	6.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metropolitan Museum of Art audience in Germany is strongest.

Fig. 05

Top regions by affinity

Metropolitan Museum of Art fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~50K	1.39×
02	Hamburg	~20K	1.34×
03	Bayern	~100K	1.10×
04	Hessen	~60K	1.09×
05	Nordrhein-Westfalen	~200K	1.05×
06	Bremen	~7K	1.00×
07	Baden-Württemberg	~100K	0.99×
08	Niedersachsen	~70K	0.99×
09	Rheinland-Pfalz	~40K	0.98×
10	Thüringen	~20K	0.95×
11	Schleswig-Holstein	~30K	0.94×
12	Sachsen	~30K	0.93×
13	Saarland	~9K	0.92×
14	Brandenburg	~20K	0.91×
15	Mecklenburg-Vorpommern	~10K	0.85×
16	Sachsen-Anhalt	~20K	0.78×

Affinity by region — Metropolitan Museum of Art, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metropolitan Museum of Art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metropolitan Museum of Art audience
#	Interest	Category	×
01	Jil Sander (brand)	Fashion & Accessoires	44.97×
02	I.D. (magazine)	Fashion & Accessoires	43.90×
03	Issey Miyake	Fashion & Accessoires	39.62×
04	Alexander McQueen (brand)	Fashion & Accessoires	39.36×
05	Dior Homme	Beauty & Wellness	38.55×
06	Dazed & Confused (magazine)	Fashion & Accessoires	34.05×
07	Rick Owens	Fashion & Accessoires	31.84×
08	Sotheby's	Business & Career	31.28×
09	Miu Miu	Fashion & Accessoires	24.73×
10	Stella McCartney	Fashion & Accessoires	24.55×
11	Polo Ralph Lauren	Fashion & Accessoires	24.39×
12	Balmain	Fashion & Accessoires	23.16×
13	Karl Lagerfeld	Fashion & Accessoires	20.60×
14	High-net-worth individual	Business & Career	19.76×
15	Omega	Fashion & Accessoires	18.32×
16	Haute couture	Fashion & Accessoires	9.20×
17	Hermès	Fashion & Accessoires	7.95×
18	Modern art	Arts & Culture	7.80×
19	Contemporary art	Arts & Culture	7.64×
20	Adventure	Travel & Leisure	7.16×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metropolitan Museum of Art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Metropolitan Museum of Art audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	4.25×
Luxury Orientation	PREMIUM	2.96×
Indulgence	JOY	2.66×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Metropolitan Museum of Art audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.59×
Tradition	CONSERVATISM	0.61×
Spirituality	BALANCE	0.63×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Metropolitan Museum of Art have in Germany?

Metropolitan Museum of Art has an estimated audience of 764,850 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Metropolitan Museum of Art fans?

59.1% of Metropolitan Museum of Art fans are female, 40.9% are male, with an average age of 40.0 years.

Which brands do Metropolitan Museum of Art fans like most?

Metropolitan Museum of Art fans show strongest brand affinity for Polo Ralph Lauren (24.39×), Issey Miyake (39.62×), and I.D. (magazine) (43.9×) over the country average.

Where do Metropolitan Museum of Art fans live in Germany?

Metropolitan Museum of Art fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Metropolitan Museum of Art fans also like?

Beyond Metropolitan Museum of Art itself, the audience over-indexes on Issey Miyake (39.62×), I.D. (magazine) (43.9×), Miu Miu (24.73×), and Hermès (7.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Senckenberg Naturmuseum (1,185,454)

See Metropolitan Museum of Art audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Metropolitan Museum of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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