Metropolitan Museum of Art Audience in Germany
Metropolitan Museum of Art has an estimated audience of 764,850 people in Germany. 59.1% are female, 40.9% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Issey Miyake, Polo Ralph Lauren, Miu Miu, I.D. (magazine), Hermès.
The average Metropolitan Museum of Art fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Issey Miyake, Polo Ralph Lauren, Miu Miu, with strongest over-indexing on Issey Miyake (39.62× the country average). Demographically, the Metropolitan Museum of Art audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Metropolitan Museum of Art fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 40.0 |
| Estimated audience size | 764,850 |
Audience persona
The typical Metropolitan Museum of Art fan in Germany is more female, around 40.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Issey Miyake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 179,516 | 1.07× |
| Bayern | 131,830 | 1.07× |
| Baden-Württemberg | 104,962 | 1.01× |
| Niedersachsen | 74,289 | 1× |
| Hessen | 65,298 | 1.12× |
| Berlin | 50,670 | 1.48× |
| Rheinland-Pfalz | 37,283 | 0.97× |
| Sachsen | 34,722 | 0.93× |
| Schleswig-Holstein | 25,135 | 0.92× |
| Hamburg | 24,219 | 1.4× |
| Brandenburg | 20,598 | 0.87× |
| Thüringen | 17,646 | 0.91× |
| Sachsen-Anhalt | 13,068 | 0.66× |
| Mecklenburg-Vorpommern | 11,631 | 0.8× |
| Saarland | 7,868 | 0.84× |
| Bremen | 6,311 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Issey Miyake | 39.62× | Fashion & Accessoires |
| Polo Ralph Lauren | 24.39× | Fashion & Accessoires |
| Miu Miu | 24.73× | Fashion & Accessoires |
| I.D. (magazine) | 43.9× | Fashion & Accessoires |
| Hermès | 7.95× | Fashion & Accessoires |
| Adventure | 7.16× | Travel & Leisure |
| Stella McCartney | 24.55× | Fashion & Accessoires |
| Alexander McQueen (brand) | 39.36× | Fashion & Accessoires |
| High-net-worth individual | 19.76× | Business & Career |
| Jil Sander (brand) | 44.97× | Fashion & Accessoires |
| Karl Lagerfeld | 20.6× | Fashion & Accessoires |
| Omega | 18.32× | Fashion & Accessoires |
| Haute couture | 9.2× | Fashion & Accessoires |
| Balmain | 23.16× | Fashion & Accessoires |
| Dazed & Confused (magazine) | 34.05× | Fashion & Accessoires |
| Modern art | 7.8× | Arts & Culture |
| Contemporary art | 7.64× | Arts & Culture |
| Rick Owens | 31.84× | Fashion & Accessoires |
| Dior Homme | 38.55× | Beauty & Wellness |
| Sotheby's | 31.28× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.43 |
| Sustainability | BALANCE | 2.29 |
| Design Affinity | PREMIUM | 2.09 |
| Quality Awareness | PREMIUM | 1.98 |
| Luxury Orientation | PREMIUM | 1.91 |
| Sports Activity | POWER | 1.87 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| China | 11.0% |
| Japan | 6.4% |
See Metropolitan Museum of Art audiences in other countries
- Metropolitan Museum of Art — United States
- Metropolitan Museum of Art — United Kingdom
- Metropolitan Museum of Art — France
- Metropolitan Museum of Art — Italy
- Metropolitan Museum of Art — Spain
- Metropolitan Museum of Art — Brazil
- Metropolitan Museum of Art — Japan
- Metropolitan Museum of Art — South Korea
- Metropolitan Museum of Art — India
More Museum audiences in Germany
- Roman Baths (Bath) (6,103,957)
- Hamburger Kunsthalle (1,815,257)
- Museum of Modern Art (1,702,431)
- Senckenberg Naturmuseum (1,253,017)
- Neue Nationalgalerie (1,127,032)
Frequently asked questions
How many fans does Metropolitan Museum of Art have in Germany?
Metropolitan Museum of Art has an estimated audience of 764,850 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Metropolitan Museum of Art fans?
59.1% of Metropolitan Museum of Art fans are female, 40.9% are male, with an average age of 40.0 years.
Which brands do Metropolitan Museum of Art fans like most?
Metropolitan Museum of Art fans show strongest brand affinity for Issey Miyake (39.62×), Polo Ralph Lauren (24.39×), and Miu Miu (24.73×) over the country average.
Where do Metropolitan Museum of Art fans live in Germany?
Metropolitan Museum of Art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 179,516), Bayern (reach 131,830), and Baden-Württemberg (reach 104,962). These three regions account for the largest share of the active audience.
What other brands do Metropolitan Museum of Art fans also like?
Beyond Metropolitan Museum of Art itself, the audience over-indexes on Polo Ralph Lauren (24.39×), Miu Miu (24.73×), I.D. (magazine) (43.9×), and Hermès (7.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metropolitan Museum of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.