Dior Homme Audience in Germany
Dior Homme has an estimated audience of 288,772 people in Germany. 57.3% are female, 42.7% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lanvin (clothing), Personal luxury car, Mytheresa.com, Issey Miyake, Jil Sander (brand).
The average Dior Homme fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lanvin (clothing), Personal luxury car, Mytheresa.com, with strongest over-indexing on Lanvin (clothing) (57.69× the country average). Demographically, the Dior Homme audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances
Demographics of Dior Homme fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 36.8 |
| Estimated audience size | 288,772 |
Audience persona
The typical Dior Homme fan in Germany is more female, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lanvin (clothing).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,956 | 1.39× |
| Bayern | 46,476 | 1× |
| Baden-Württemberg | 45,419 | 1.15× |
| Hessen | 31,019 | 1.41× |
| Niedersachsen | 29,525 | 1.05× |
| Berlin | 15,693 | 1.22× |
| Rheinland-Pfalz | 14,598 | 1.01× |
| Sachsen | 10,000 | 0.71× |
| Schleswig-Holstein | 9,920 | 0.96× |
| Hamburg | 9,482 | 1.45× |
| Brandenburg | 6,958 | 0.78× |
| Sachsen-Anhalt | 4,991 | 0.67× |
| Thüringen | 4,582 | 0.62× |
| Saarland | 3,323 | 0.94× |
| Mecklenburg-Vorpommern | 3,176 | 0.58× |
| Bremen | 2,646 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lanvin (clothing) | 57.69× | Fashion & Accessoires |
| Personal luxury car | 30.06× | Cars & Mobility |
| Mytheresa.com | 28.12× | Shopping |
| Issey Miyake | 30.71× | Fashion & Accessoires |
| Jil Sander (brand) | 42.63× | Fashion & Accessoires |
| Marni (clothing) | 39.77× | Fashion & Accessoires |
| Louis Vuitton | 7.92× | Fashion & Accessoires |
| Deutschrap | 9.38× | Music & Radio |
| Hermès | 6.01× | Fashion & Accessoires |
| Maison Margiela | 18.15× | Fashion & Accessoires |
| Tom Ford | 16.86× | Fashion & Accessoires |
| Proenza Schouler | 55.36× | Fashion & Accessoires |
| IHF World Men's Handball Championship | 6.94× | Sports |
| Social shopping | 12.95× | Shopping |
| Business class | 8.2× | Travel & Leisure |
| Galeries Lafayette | 14.78× | Shopping |
| John Galliano | 51.92× | Fashion & Accessoires |
| Yohji Yamamoto | 37.84× | Fashion & Accessoires |
| Trussardi | 54.62× | Fashion & Accessoires |
| High-net-worth individual | 12.35× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.27 |
| Luxury Orientation | PREMIUM | 2.27 |
| Quality Awareness | PREMIUM | 2.16 |
| Urban Lifestyle | OPEN | 1.71 |
| Design Affinity | PREMIUM | 1.71 |
| Sustainability | BALANCE | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 14.1% |
| United States | 11.5% |
| Japan | 11.2% |
See Dior Homme audiences in other countries
More Fragrances audiences in Germany
- Fragrances (9,516,177)
- Paris Hilton (fragrance) (1,492,205)
- Fragrance oil (753,096)
- Parfum (636,796)
- Paco Rabanne (501,987)
Frequently asked questions
How many fans does Dior Homme have in Germany?
Dior Homme has an estimated audience of 288,772 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dior Homme fans?
57.3% of Dior Homme fans are female, 42.7% are male, with an average age of 36.8 years.
Which brands do Dior Homme fans like most?
Dior Homme fans show strongest brand affinity for Lanvin (clothing) (57.69×), Personal luxury car (30.06×), and Mytheresa.com (28.12×) over the country average.
Where do Dior Homme fans live in Germany?
Dior Homme fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,956), Bayern (reach 46,476), and Baden-Württemberg (reach 45,419). These three regions account for the largest share of the active audience.
What other brands do Dior Homme fans also like?
Beyond Dior Homme itself, the audience over-indexes on Personal luxury car (30.06×), Mytheresa.com (28.12×), Issey Miyake (30.71×), and Jil Sander (brand) (42.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dior Homme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.