Marni (clothing) Audience in Germany
Marni (clothing) has an estimated audience of 301,731 people in Germany. 66.4% are female, 33.6% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vivienne Westwood, Chloé, Roberto Cavalli, Max Mara, Baldinini.
The average Marni (clothing) fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vivienne Westwood, Chloé, Roberto Cavalli, with strongest over-indexing on Vivienne Westwood (120.59× the country average). Demographically, the Marni (clothing) audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Marni (clothing) fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 35.3 |
| Estimated audience size | 301,731 |
Audience persona
The typical Marni (clothing) fan in Germany is more female, around 35.3 years old, with strong Quality Awareness tendencies and a notable affinity for Vivienne Westwood.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,079 | 1.09× |
| Bayern | 68,606 | 1.41× |
| Baden-Württemberg | 44,914 | 1.09× |
| Berlin | 35,555 | 2.64× |
| Hessen | 33,486 | 1.46× |
| Niedersachsen | 19,163 | 0.65× |
| Hamburg | 11,908 | 1.75× |
| Rheinland-Pfalz | 10,821 | 0.72× |
| Sachsen | 10,607 | 0.72× |
| Schleswig-Holstein | 8,096 | 0.75× |
| Brandenburg | 6,174 | 0.66× |
| Thüringen | 4,281 | 0.56× |
| Sachsen-Anhalt | 3,755 | 0.48× |
| Bremen | 2,570 | 1× |
| Mecklenburg-Vorpommern | 2,516 | 0.44× |
| Saarland | 2,228 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vivienne Westwood | 120.59× | Fashion & Accessoires |
| Chloé | 25.48× | Fashion & Accessoires |
| Roberto Cavalli | 54.16× | Fashion & Accessoires |
| Max Mara | 19.26× | Fashion & Accessoires |
| Baldinini | 119.56× | Fashion & Accessoires |
| Isabel Marant | 17.46× | Fashion & Accessoires |
| Lanvin (clothing) | 32.56× | Fashion & Accessoires |
| Tagesschau | 4.65× | Movies & TV |
| Robert Redford | 10.41× | Movies & TV |
| American Vintage | 25.34× | Fashion & Accessoires |
| Furla | 35.84× | Fashion & Accessoires |
| Theory (clothing retailer) | 87.43× | Shopping |
| Italian fashion | 25.44× | Fashion & Accessoires |
| Marc Jacobs | 17.15× | Fashion & Accessoires |
| Elle Fanning | 17.65× | Movies & TV |
| Maison Margiela | 18.33× | Fashion & Accessoires |
| Karl Lagerfeld | 16.1× | Fashion & Accessoires |
| Rimowa | 18.94× | Fashion & Accessoires |
| Alberta Ferretti | 69.06× | Fashion & Accessoires |
| Jimmy Choo | 18.59× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.93 |
| Design Affinity | PREMIUM | 3.15 |
| Sustainability | BALANCE | 2.54 |
| Luxury Orientation | PREMIUM | 2.26 |
| Creativity | OPEN | 2.18 |
| Individualism | JOY | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 35.5% |
| United States | 17.4% |
| China | 9.9% |
See Marni (clothing) audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Marni (clothing) have in Germany?
Marni (clothing) has an estimated audience of 301,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marni (clothing) fans?
66.4% of Marni (clothing) fans are female, 33.6% are male, with an average age of 35.3 years.
Which brands do Marni (clothing) fans like most?
Marni (clothing) fans show strongest brand affinity for Vivienne Westwood (120.59×), Chloé (25.48×), and Roberto Cavalli (54.16×) over the country average.
Where do Marni (clothing) fans live in Germany?
Marni (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,079), Bayern (reach 68,606), and Baden-Württemberg (reach 44,914). These three regions account for the largest share of the active audience.
What other brands do Marni (clothing) fans also like?
Beyond Marni (clothing) itself, the audience over-indexes on Chloé (25.48×), Roberto Cavalli (54.16×), Max Mara (19.26×), and Baldinini (119.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marni (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.