Furla Audience in Germany
Furla has an estimated audience of 375,270 people in Germany. 85.7% are female, 14.3% are male, average age 38.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: DKNY, Tory Burch, Zadig & Voltaire, Ted Baker, Maje.
The average Furla fan in Germany is 38.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include DKNY, Tory Burch, Zadig & Voltaire, with strongest over-indexing on DKNY (39.64× the country average). Demographically, the Furla audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories
Demographics of Furla fans
| Metric | Value |
|---|---|
| Female | 85.7% |
| Male | 14.3% |
| Average age | 38.3 |
| Estimated audience size | 375,270 |
Audience persona
The typical Furla fan in Germany is more female, around 38.3 years old, with strong Creativity tendencies and a notable affinity for DKNY.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 108,811 | 1.8× |
| Nordrhein-Westfalen | 98,805 | 1.2× |
| Baden-Württemberg | 61,636 | 1.2× |
| Hessen | 48,419 | 1.69× |
| Berlin | 28,714 | 1.71× |
| Niedersachsen | 24,939 | 0.68× |
| Rheinland-Pfalz | 17,767 | 0.94× |
| Hamburg | 13,124 | 1.55× |
| Schleswig-Holstein | 11,623 | 0.86× |
| Sachsen | 11,414 | 0.62× |
| Brandenburg | 8,057 | 0.69× |
| Thüringen | 4,414 | 0.46× |
| Sachsen-Anhalt | 4,090 | 0.42× |
| Saarland | 3,904 | 0.85× |
| Mecklenburg-Vorpommern | 3,701 | 0.52× |
| Bremen | 2,526 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DKNY | 39.64× | Fashion & Accessoires |
| Tory Burch | 29.33× | Fashion & Accessoires |
| Zadig & Voltaire | 41.33× | Fashion & Accessoires |
| Ted Baker | 27.75× | Fashion & Accessoires |
| Maje | 31.7× | Shopping |
| Breuninger | 5.69× | Fashion & Accessoires |
| Stella McCartney | 15.27× | Fashion & Accessoires |
| Armani Exchange | 17.74× | Fashion & Accessoires |
| Karl Lagerfeld | 12.59× | Fashion & Accessoires |
| Woolrich | 23.39× | Fashion & Accessoires |
| Galeries Lafayette | 12.36× | Shopping |
| Hermès | 3.83× | Fashion & Accessoires |
| Karen Millen | 51.07× | Fashion & Accessoires |
| Golden Goose | 14.68× | Fashion & Accessoires |
| Marco Polo | 6.07× | Fashion & Accessoires |
| Max Mara | 7.82× | Fashion & Accessoires |
| Baldinini | 44.47× | Fashion & Accessoires |
| Uniqlo | 3.71× | Shopping |
| Department store | 4.88× | Shopping |
| Michael Kors | 5.33× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.01 |
| Design Affinity | PREMIUM | 1.95 |
| Quality Awareness | PREMIUM | 1.67 |
| Luxury Orientation | PREMIUM | 1.6 |
| Sustainability | BALANCE | 1.57 |
| Community Orientation | OPEN | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 26.7% |
| Italy | 18.2% |
| United States | 5.8% |
See Furla audiences in other countries
More Bags and accessories audiences in Germany
- Longchamp (1,361,205)
- Got Bag (1,281,906)
- Fjällräven (1,210,231)
- Samsonite (1,075,869)
- Coach (1,074,534)
Frequently asked questions
How many fans does Furla have in Germany?
Furla has an estimated audience of 375,270 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Furla fans?
85.7% of Furla fans are female, 14.3% are male, with an average age of 38.3 years.
Which brands do Furla fans like most?
Furla fans show strongest brand affinity for DKNY (39.64×), Tory Burch (29.33×), and Zadig & Voltaire (41.33×) over the country average.
Where do Furla fans live in Germany?
Furla fans in Germany are most concentrated in Bayern (reach 108,811), Nordrhein-Westfalen (reach 98,805), and Baden-Württemberg (reach 61,636). These three regions account for the largest share of the active audience.
What other brands do Furla fans also like?
Beyond Furla itself, the audience over-indexes on Tory Burch (29.33×), Zadig & Voltaire (41.33×), Ted Baker (27.75×), and Maje (31.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Furla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.