Rascasse Audience Intelligence

Furla Target Market in Germany

Name: Furla — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Furla in Germany — modelled from more than twelve digital signal sources. Furla has an estimated audience of 374,688 people in Germany.

#7among Bags and accessories in Germany #1879among Brand in Germany #693in Fashion & Accessoires

The average Furla fan in Germany is 38.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include DKNY, Tory Burch, Zadig & Voltaire, with strongest over-indexing on DKNY (39.64× the country average).

Demographically, the Furla audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Furla fan in Germany is more female, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for DKNY.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Furla profile in Germany.

Audience size

375K

in Germany

Gender

85.7%♀

14.3% male

Age

38.3

average years

Country rank

#14785

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Furla

85.7% are female, 14.3% are male, average age 38.3.

Fig. 02

Gender split

85.7%

Female

14.3%

Male

Demographic split for Furla audience in Germany
Metric	Value
Female	85.7%
Male	14.3%
Average age	38.3
Estimated audience size	374,688

Fig. 03

Age distribution

Age distribution of the Furla audience in Germany
Age bracket	Share	%
16-19		17%
20-29		25%
30-39		21%
40-49		22%
50+		15%

Fig. 04

Worldwide distribution

4.2%

of the worldwide Furla audience comes from Germany.

Worldwide audience distribution share by country for Furla
Country	Share
Japan	26.7%
Italy	18.3%
United States	5.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Furla audience in Germany is strongest.

Fig. 05

Top regions by affinity

Furla customers by region in Germany
#	Region	Reach	×
01	Bayern	~100K	1.78×
02	Hessen	~50K	1.70×
03	Berlin	~30K	1.61×
04	Hamburg	~10K	1.53×
05	Nordrhein-Westfalen	~100K	1.22×
06	Baden-Württemberg	~60K	1.19×
07	Rheinland-Pfalz	~20K	0.95×
08	Schleswig-Holstein	~10K	0.89×
09	Saarland	~4K	0.87×
10	Bremen	~3K	0.86×
11	Brandenburg	~9K	0.74×
12	Niedersachsen	~30K	0.70×
13	Sachsen	~10K	0.66×
14	Mecklenburg-Vorpommern	~5K	0.64×
15	Thüringen	~6K	0.60×
16	Sachsen-Anhalt	~6K	0.58×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Furla audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Furla audience
#	Interest	Category	×
01	Karen Millen	Fashion & Accessoires	51.07×
02	Baldinini	Fashion & Accessoires	44.47×
03	Zadig & Voltaire	Fashion & Accessoires	41.33×
04	DKNY	Fashion & Accessoires	39.64×
05	Maje	Shopping	31.70×
06	Tory Burch	Fashion & Accessoires	29.33×
07	Ted Baker	Fashion & Accessoires	27.75×
08	Woolrich	Fashion & Accessoires	23.39×
09	Armani Exchange	Fashion & Accessoires	17.74×
10	Björk	Music & Radio	17.74×
11	Stella McCartney	Fashion & Accessoires	15.27×
12	Golden Goose	Fashion & Accessoires	14.68×
13	Karl Lagerfeld	Fashion & Accessoires	12.59×
14	Galeries Lafayette	Shopping	12.36×
15	Max Mara	Fashion & Accessoires	7.82×
16	Marco Polo	Fashion & Accessoires	6.07×
17	Breuninger	Fashion & Accessoires	5.69×
18	Hunkemöller	Shopping	5.17×
19	Hermès	Fashion & Accessoires	3.83×
20	Uniqlo	Shopping	3.71×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Furla audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Furla audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	1.99×
Quality Awareness	PREMIUM	1.62×
Early Adopter Mentality	POWER	1.26×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Furla audience · Rather not
Trait	Cluster	Score
Risk Appetite	THRILL	0.65×
Need for Security	CONSERVATISM	0.71×
Convenience Orientation	PREMIUM	0.72×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Furla's target market in Germany?

Furla's target market in Germany covers an estimated 374,688 people, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Furla customers?

85.7% of the Furla audience are female, 14.3% are male, with an average age of 38.3 years.

Which brands do Furla fans like most?

Furla fans show strongest brand affinity for DKNY (39.64×), Tory Burch (29.33×), and Zadig & Voltaire (41.33×) over the country average.

Where do Furla fans live in Germany?

Furla fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Furla fans also like?

Beyond Furla itself, the audience over-indexes on Tory Burch (29.33×), Zadig & Voltaire (41.33×), Ted Baker (27.75×), and Maje (31.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Furla audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Furla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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