Rascasse Audience Intelligence

Furla Target Market in United States

A data profile of the people who buy, follow and care about Furla in United States — modelled from more than twelve digital signal sources. Furla has an estimated audience of 516,452 people in United States.

#17among Bags and accessories in United States#3696among Brand in United States#1310in Fashion & Accessoires

The average Furla fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Diamond Ring, Nordstrom rack, VnExpress, with strongest over-indexing on Diamond Ring (70.73× the country average).

Demographically, the Furla audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Furla fan in United States is more female, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Diamond Ring.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Furla profile in United States.

Audience size
516K
in United States
Gender
76.1%♀
23.9% male
Age
37.2
average years
Country rank
#35950
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Furla

76.1% are female, 23.9% are male, average age 37.2.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for Furla audience in United States
MetricValue
Female76.1%
Male23.9%
Average age37.2
Estimated audience size516,452
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Furla audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3918%
40-4920%
50+17%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Furla audience comes from United States.

Worldwide audience distribution share by country for Furla
CountryShare
Japan26.7%
Italy18.3%
United States5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Furla audience in United States is strongest.

Fig. 05

Top regions by affinity

Furla customers by region in United States
#RegionReachAffinity×
01Hawaii~9K4.03×
02New York~80K2.72×
03California~100K2.38×
04Washington, District of Columbia~3K2.15×
05New Jersey~30K2.01×
06Massachusetts~20K1.57×
07Florida~50K1.45×
08Oregon~8K1.40×
09Washington~10K1.32×
10Nevada~7K1.32×
11Illinois~20K1.30×
12Connecticut~7K1.26×
13Virginia~20K1.22×
14Maryland~10K1.20×
15Texas~50K1.10×
16Georgia~20K1.09×
17Pennsylvania~20K1.05×
18Delaware~1K0.94×
19Rhode Island~2K0.93×
20Alaska~1K0.92×
21Vermont<1K0.91×
22New Hampshire~2K0.89×
23North Dakota<1K0.88×
24South Dakota~1K0.87×
25North Carolina~10K0.86×
26Montana~1K0.85×
27Arizona~9K0.84×
28Louisiana~6K0.83×
29Maine~2K0.83×
30West Virginia~2K0.81×
31Nebraska~2K0.80×
32New Mexico~2K0.80×
33Idaho~2K0.79×
34Colorado~6K0.78×
35Mississippi~3K0.78×
36Missouri~6K0.77×
37South Carolina~6K0.77×
38Minnesota~6K0.77×
39Michigan~10K0.75×
40Oklahoma~4K0.75×
41Kansas~3K0.75×
42Tennessee~8K0.74×
43Alabama~5K0.74×
44Kentucky~5K0.74×
45Arkansas~3K0.74×
46Ohio~10K0.72×
47Iowa~3K0.72×
48Indiana~7K0.71×
49Utah~3K0.70×
50Wisconsin~5K0.69×
Fig. 06

Affinity by region

Affinity by region — Furla, United States
0.69×1.00×4.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Furla audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Furla audience
#·InterestCategoryAffinity×
01Diamond RingFashion & Accessoires70.73×
02Cần ThơTravel & Leisure40.81×
03Da Nang International AirportTravel & Leisure40.26×
04VnExpressNews40.20×
05Overseas VietnamesePolitics & Society39.62×
06VietJet AirTravel & Leisure39.61×
07Hội AnTravel & Leisure38.53×
08Charles & KeithFashion & Accessoires38.22×
09Hạ LongTravel & Leisure37.80×
10Nha TrangTravel & Leisure37.38×
11Phú QuốcTravel & Leisure36.24×
12Thái NguyênTravel & Leisure33.33×
13Vietnamese alphabetPolitics & Society29.44×
14Da NangTravel & Leisure28.14×
15Phnom PenhTravel & Leisure27.96×
16BruneiTravel & Leisure26.68×
17South VietnamTravel & Leisure23.68×
18HanoiTravel & Leisure20.56×
19Vivienne WestwoodFashion & Accessoires17.33×
20Nordstrom rackFashion & Accessoires9.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Furla audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Furla audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.40×
Design AffinityPREMIUM3.09×
IndulgenceJOY2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Furla audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Risk AppetiteTHRILL0.78×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Furla's target market in United States?

Furla's target market in United States covers an estimated 516,452 people, concentrated in California and New York.

02

What is the gender split and age of Furla customers?

76.1% of the Furla audience are female, 23.9% are male, with an average age of 37.2 years.

03

Which brands do Furla fans like most?

Furla fans show strongest brand affinity for Diamond Ring (70.73×), Nordstrom rack (9.02×), and VnExpress (40.2×) over the country average.

04

Where do Furla fans live in United States?

Furla fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Furla fans also like?

Beyond Furla itself, the audience over-indexes on Nordstrom rack (9.02×), VnExpress (40.2×), Charles & Keith (38.22×), and Da Nang International Airport (40.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bags and accessories audiences in United States

See Furla audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Furla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →