Furla Audience in United States

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Furla has an estimated audience of 517,130 people in United States. 76.1% are female, 23.9% are male, average age 37.2. Top regions: California, New York, Florida. Top brand affinities: Diamond Ring, VnExpress, Nordstrom rack, Charles & Keith, Tết.

The average Furla fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Diamond Ring, VnExpress, Nordstrom rack, with strongest over-indexing on Diamond Ring (70.73× the country average). Demographically, the Furla audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Demographics of Furla fans

Demographic split for Furla audience in United States
MetricValue
Female76.1%
Male23.9%
Average age37.2
Estimated audience size517,130

Audience persona

The typical Furla fan in United States is more female, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Diamond Ring.

Top regions in United States

Top regions ranked by reach for Furla in United States
RegionReachAffinity
California152,0272.67×
New York86,0952.98×
Florida52,3211.49×
Texas52,0201.17×
New Jersey28,1342.14×
Illinois23,3901.36×
Pennsylvania18,4371.06×
Georgia17,8221.12×
Massachusetts17,3041.7×
Virginia15,8041.25×
Washington14,4181.39×
North Carolina12,5310.81×
Maryland10,7561.21×
Oregon10,4291.76×
Ohio10,2080.64×
Hawaii10,2044.59×
Arizona8,7840.83×
Michigan8,5200.63×
Nevada7,3911.48×
Connecticut6,9161.33×
Tennessee6,7400.65×
Colorado6,0750.75×
Missouri5,4030.65×
Minnesota5,3410.72×
South Carolina5,0700.65×
Indiana4,7380.5×
Louisiana4,7010.7×
Alabama4,2670.59×
Washington, District of Columbia4,0792.62×
Wisconsin4,0370.52×
Kentucky3,6920.57×
Oklahoma3,2920.57×
Kansas2,2510.55×
Utah2,1990.47×
Mississippi1,8060.42×
Arkansas1,7610.41×
Iowa1,5950.37×
New Mexico1,5470.6×
New Hampshire1,4690.72×
Nebraska1,3500.52×
Rhode Island1,3310.81×
Delaware1,2180.85×
Idaho1,2090.47×
Maine9260.5×
West Virginia6910.29×
Alaska6530.59×
Vermont5690.63×
North Dakota5170.49×
Montana5060.35×
South Dakota4060.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Furla audience
BrandAffinityCategory
Diamond Ring70.73×Fashion & Accessoires
VnExpress40.2×News
Nordstrom rack9.02×Fashion & Accessoires
Charles & Keith38.22×Fashion & Accessoires
Tết39.72×Travel & Leisure
Da Nang International Airport40.26×Travel & Leisure
Cần Thơ40.81×Travel & Leisure
Hội An38.53×Travel & Leisure
Phú Quốc36.24×Travel & Leisure
Phnom Penh27.96×Travel & Leisure
Nha Trang37.38×Travel & Leisure
Hạ Long37.8×Travel & Leisure
Vivienne Westwood17.33×Fashion & Accessoires
Da Nang28.14×Travel & Leisure
Thái Nguyên33.33×Travel & Leisure
Overseas Vietnamese39.62×Politics & Society
Hanoi20.56×Travel & Leisure
Vietnamese alphabet29.44×Politics & Society
South Vietnam23.68×Travel & Leisure
Thanh Niên39.76×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Furla audience
TraitClusterScore
Quality AwarenessPREMIUM3.31
Luxury OrientationPREMIUM2.82
IndulgenceJOY2.33
Pet OwnershipJOY2.29
Design AffinityPREMIUM2.23
SustainabilityBALANCE1.78

Worldwide distribution

Worldwide audience distribution share by country for Furla
CountryShare
Japan26.7%
Italy18.2%
United States5.8%

See Furla audiences in other countries

More Bags and accessories audiences in United States

Frequently asked questions

How many fans does Furla have in United States?

Furla has an estimated audience of 517,130 people in United States, concentrated in California and New York.

What is the gender split and age of Furla fans?

76.1% of Furla fans are female, 23.9% are male, with an average age of 37.2 years.

Which brands do Furla fans like most?

Furla fans show strongest brand affinity for Diamond Ring (70.73×), VnExpress (40.2×), and Nordstrom rack (9.02×) over the country average.

Where do Furla fans live in United States?

Furla fans in United States are most concentrated in California (reach 152,027), New York (reach 86,095), and Florida (reach 52,321). These three regions account for the largest share of the active audience.

What other brands do Furla fans also like?

Beyond Furla itself, the audience over-indexes on VnExpress (40.2×), Nordstrom rack (9.02×), Charles & Keith (38.22×), and Tết (39.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Furla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.