South Vietnam Audience in United States
South Vietnam has an estimated audience of 1,585,087 people in United States. 45.5% are female, 54.5% are male, average age 48.7. Top brand affinities: Urban Outfitters, Definitive Technology, Minnesota, Bully (2011 film), Exelon.
Top brand affinities include Urban Outfitters, Definitive Technology, Minnesota, with strongest over-indexing on Urban Outfitters (19.38× the country average). Demographically, the South Vietnam audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Travel & Leisure · Type: POI
Demographics of South Vietnam fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 48.7 |
| Estimated audience size | 1,585,087 |
Audience persona
The typical South Vietnam fan in United States is balanced, around 48.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 19.38× | Shopping |
| Definitive Technology | 318.75× | Technology & Electronics |
| Minnesota | 4.33× | Travel & Leisure |
| Bully (2011 film) | 14.73× | Movies & TV |
| Exelon | 30.69× | Home & Garden |
| Hebe | 8.3× | Home & Garden |
| Emperor Entertainment Group | 14.34× | Business & Career |
| Wok | 7.71× | Food & Beverages |
| Hibachi | 9.22× | Food & Beverages |
| Google Home | 6.41× | Technology & Electronics |
| UK garage | 5.4× | Music & Radio |
| Cachorros | 11.93× | Pets & Animals |
| Jersey (fabric) | 20× | Fashion & Accessoires |
| Governor of Michigan | 6.85× | Politics & Society |
| Goma | 15.56× | Travel & Leisure |
| Mackenzie Foy | 6.41× | Fashion & Accessoires |
| Goop | 4.45× | Internet & Social Media |
| Vocal harmony | 3.76× | Music & Radio |
| Product design | 1.52× | Business & Career |
| Cherish (group) | 8.35× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 10.27 |
| Spirituality | BALANCE | 1.97 |
| Travelling | THRILL | 1.37 |
| Price Sensitivity | PREMIUM | 1.33 |
| Indulgence | JOY | 1.26 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 50.3% |
| United States | 14.1% |
| Japan | 7.9% |
See South Vietnam audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for South Vietnam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.