Rascasse Audience Intelligence

South Vietnam Audience in United States

A data profile of the people who buy, follow and care about South Vietnam in United States — modelled from more than twelve digital signal sources. South Vietnam has an estimated audience of 1,585,087 people in United States.

#1388among POI in United States#1293in Travel & Leisure

The average South Vietnam fan in United States is 48.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Confucianism, Coppa Italia, Cambodia, with strongest over-indexing on Confucianism (321.26× the country average).

Demographically, the South Vietnam audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South Vietnam fan in United States is balanced, around 48.7 years old, with strong Patriotism tendencies and a notable affinity for Confucianism.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Vietnam profile in United States.

Audience size
1.6M
in United States
Gender
45.5%♀
54.5% male
Age
48.7
average years
Country rank
#17041
POI in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Vietnam fans

45.5% are female, 54.5% are male, average age 48.7.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for South Vietnam audience in United States
MetricValue
Female45.5%
Male54.5%
Average age48.7
Estimated audience size1,585,087
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the South Vietnam audience in United States
Age bracketShare%
16-1910%
20-299%
30-3911%
40-4916%
50+55%
Fig. 04

Worldwide distribution

14.1%

of the worldwide South Vietnam audience comes from United States.

Worldwide audience distribution share by country for South Vietnam
CountryShare
Vietnam50.3%
United States14.1%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Vietnam audience in United States is strongest.

Fig. 05

Top regions by affinity

South Vietnam fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.56×
02Washington~50K1.49×
03Illinois~80K1.47×
04Virginia~50K1.40×
05Texas~200K1.33×
06Hawaii~8K1.23×
07Massachusetts~40K1.17×
08Oregon~20K1.16×
09Georgia~60K1.13×
10Nebraska~9K1.10×
11Maryland~30K1.08×
12Kansas~10K1.07×
13Washington, District of Columbia~5K1.06×
14Alaska~4K1.06×
15North Carolina~50K1.05×
16Arizona~30K1.05×
17Vermont~3K1.05×
18South Dakota~4K1.04×
19Minnesota~20K1.03×
20Oklahoma~20K1.02×
21Pennsylvania~50K1.01×
22Arkansas~10K1.00×
23Louisiana~20K0.97×
24North Dakota~3K0.97×
25New Hampshire~6K0.96×
26New Jersey~40K0.95×
27Missouri~20K0.95×
28Connecticut~20K0.95×
29West Virginia~7K0.95×
30Maine~5K0.95×
31Montana~4K0.95×
32Indiana~30K0.94×
33Delaware~4K0.94×
34Kentucky~20K0.93×
35Iowa~10K0.93×
36New Mexico~7K0.93×
37Idaho~7K0.93×
38Wisconsin~20K0.92×
39Alabama~20K0.92×
40Nevada~10K0.92×
41Rhode Island~5K0.92×
42Colorado~20K0.90×
43Utah~10K0.90×
44Mississippi~10K0.89×
45South Carolina~20K0.88×
46New York~80K0.86×
47Michigan~40K0.85×
48Tennessee~30K0.84×
49Ohio~40K0.81×
50Florida~80K0.79×
Fig. 06

Affinity by region

Affinity by region — South Vietnam, United States
0.79×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Vietnam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Vietnam audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society321.26×
02Coppa ItaliaSports275.36×
03K.R.C. GenkSports95.00×
04CambodiaTravel & Leisure46.22×
05Czech RepublicTravel & Leisure23.03×
06MalaysiaTravel & Leisure21.97×
07North KoreaTravel & Leisure21.43×
08Feng shuiHealth20.51×
09VietnamTravel & Leisure18.29×
10Zero Dark ThirtyMovies & TV15.04×
11MongoliaTravel & Leisure14.80×
12SingaporeTravel & Leisure14.35×
13All Nippon AirwaysTravel & Leisure13.95×
14BuddhismHealth12.60×
15Turkish AirlinesTravel & Leisure11.57×
16New ZealandTravel & Leisure10.66×
17South AfricaTravel & Leisure10.03×
18United NationsPolitics & Society7.88×
19DiaryKids & Family7.09×
20FedExBusiness & Career3.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Vietnam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Vietnam audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM14.70×
SpiritualityBALANCE3.50×
TravellingTHRILL1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Vietnam audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
MindfulnessBALANCE0.86×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Vietnam have in United States?

South Vietnam has an estimated audience of 1,585,087 people in United States, concentrated in California and Texas.

02

What is the gender split and age of South Vietnam fans?

45.5% of South Vietnam fans are female, 54.5% are male, with an average age of 48.7 years.

03

Which brands do South Vietnam fans like most?

South Vietnam fans show strongest brand affinity for Confucianism (321.26×), Coppa Italia (275.36×), and Cambodia (46.22×) over the country average.

04

Where do South Vietnam fans live in United States?

South Vietnam fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do South Vietnam fans also like?

Beyond South Vietnam itself, the audience over-indexes on Coppa Italia (275.36×), Cambodia (46.22×), Malaysia (21.97×), and North Korea (21.43×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See South Vietnam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for South Vietnam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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