Rascasse Audience Intelligence

Malaysia Audience in United States

A data profile of the people who buy, follow and care about Malaysia in United States — modelled from more than twelve digital signal sources. Malaysia has an estimated audience of 7,476,935 people in United States.

#56among Country in United States#300among POI in United States#402in Travel & Leisure

The average Malaysia fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dailymotion, Kebaya, Bawal, with strongest over-indexing on Dailymotion (42.36× the country average).

Demographically, the Malaysia audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malaysia fan in United States is balanced, around 37.7 years old, with strong Spirituality tendencies and a notable affinity for Dailymotion.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malaysia profile in United States.

Audience size
7.5M
in United States
Gender
54.7%♀
45.3% male
Age
37.7
average years
Country rank
#4740
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malaysia fans

54.7% are female, 45.3% are male, average age 37.7.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Malaysia audience in United States
MetricValue
Female54.7%
Male45.3%
Average age37.7
Estimated audience size7,476,935
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Malaysia audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3917%
40-4916%
50+21%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Malaysia audience comes from United States.

Worldwide audience distribution share by country for Malaysia
CountryShare
China17.2%
Indonesia9.6%
Malaysia6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malaysia audience in United States is strongest.

Fig. 05

Top regions by affinity

Malaysia fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K1.59×
02Washington, District of Columbia~30K1.50×
03Washington~200K1.40×
04Alaska~20K1.37×
05California~1M1.31×
06New York~500K1.25×
07Virginia~200K1.22×
08Massachusetts~200K1.20×
09Arizona~200K1.16×
10Minnesota~100K1.16×
11Oregon~100K1.14×
12Texas~700K1.12×
13Illinois~300K1.10×
14Maryland~100K1.10×
15Utah~70K1.10×
16Georgia~200K1.08×
17New Jersey~200K1.05×
18Nevada~70K1.01×
19Colorado~100K1.00×
20North Carolina~200K0.99×
21Wisconsin~100K0.99×
22Kansas~60K0.99×
23Connecticut~70K0.98×
24Florida~500K0.97×
25Michigan~200K0.96×
26Pennsylvania~200K0.95×
27Oklahoma~80K0.95×
28New Hampshire~30K0.95×
29Vermont~10K0.94×
30Indiana~100K0.91×
31Maine~20K0.91×
32Missouri~100K0.90×
33Idaho~30K0.90×
34Rhode Island~20K0.90×
35Nebraska~30K0.89×
36Ohio~200K0.88×
37South Carolina~100K0.88×
38Alabama~90K0.88×
39Iowa~50K0.87×
40Montana~20K0.87×
41Arkansas~50K0.86×
42New Mexico~30K0.86×
43Delaware~20K0.86×
44Kentucky~80K0.84×
45Louisiana~80K0.83×
46North Dakota~10K0.82×
47Tennessee~100K0.81×
48South Dakota~10K0.79×
49Mississippi~50K0.77×
50West Virginia~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Malaysia, United States
0.70×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malaysia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malaysia audience
#·InterestCategoryAffinity×
01BawalFashion & Accessoires65.39×
02KebayaFashion & Accessoires64.09×
03Prothom AloNews59.65×
04BruneiTravel & Leisure49.28×
05Kuala LumpurTravel & Leisure45.21×
06DailymotionMovies & TV42.36×
07VnExpressNews34.04×
08Malay languagePolitics & Society32.83×
09Chinese television dramaMovies & TV31.06×
10Michelle YeohMovies & TV27.93×
11Taiwanese dramaMovies & TV27.85×
12TaobaoShopping26.81×
13Kumail NanjianiMovies & TV25.57×
14African danceMusic & Radio23.97×
15Ahn Hyo-seopMovies & TV21.93×
16Group buyingShopping21.22×
17Nate BargatzeMusic & Radio17.94×
18Social shoppingShopping14.63×
19AfrobeatMusic & Radio8.25×
20YouTube MusicInternet & Social Media7.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malaysia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malaysia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.57×
Career OrientationPOWER1.41×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malaysia audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
Family OrientationCONSERVATISM0.89×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malaysia have in United States?

Malaysia has an estimated audience of 7,476,935 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malaysia fans?

54.7% of Malaysia fans are female, 45.3% are male, with an average age of 37.7 years.

03

Which brands do Malaysia fans like most?

Malaysia fans show strongest brand affinity for Dailymotion (42.36×), Kebaya (64.09×), and Bawal (65.39×) over the country average.

04

Where do Malaysia fans live in United States?

Malaysia fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Malaysia fans also like?

Beyond Malaysia itself, the audience over-indexes on Kebaya (64.09×), Bawal (65.39×), Nate Bargatze (17.94×), and Kuala Lumpur (45.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Malaysia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malaysia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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