Malaysia Audience in United States

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Malaysia has an estimated audience of 7,476,935 people in United States. 54.7% are female, 45.3% are male, average age 37.7. Top regions: California, Texas, New York. Top brand affinities: Dailymotion, Kebaya, Bawal, Yahoo!奇摩名人娛樂, Nate Bargatze.

The average Malaysia fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dailymotion, Kebaya, Bawal, with strongest over-indexing on Dailymotion (42.36× the country average). Demographically, the Malaysia audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Malaysia fans

Demographic split for Malaysia audience in United States
MetricValue
Female54.7%
Male45.3%
Average age37.7
Estimated audience size7,476,935

Audience persona

The typical Malaysia fan in United States is balanced, around 37.7 years old, with strong Spirituality tendencies and a notable affinity for Dailymotion.

Top regions in United States

Top regions ranked by reach for Malaysia in United States
RegionReachAffinity
California1,167,1591.42×
Texas741,0071.15×
New York565,5611.35×
Florida502,2830.99×
Illinois280,1981.12×
Georgia250,7041.09×
Pennsylvania234,1320.93×
Virginia229,4901.26×
North Carolina227,0671.01×
Washington219,5381.46×
Ohio205,6800.89×
New Jersey205,5631.08×
Michigan195,2451×
Arizona188,0011.23×
Massachusetts180,0971.22×
Maryland143,8711.12×
Indiana122,4680.9×
Colorado121,5291.03×
Minnesota121,3091.13×
Tennessee121,2700.81×
Missouri110,0450.91×
Wisconsin107,5730.96×
Oregon100,2851.17×
South Carolina95,2630.85×
Alabama93,9220.9×
Louisiana78,5730.81×
Kentucky75,5600.81×
Oklahoma75,5180.91×
Nevada74,7911.03×
Utah72,6131.08×
Connecticut72,1010.96×
Kansas57,9950.98×
Hawaii52,2241.62×
Iowa51,9120.84×
Arkansas51,4800.84×
Mississippi45,0060.73×
Washington, District of Columbia35,0711.56×
Idaho33,1330.88×
New Mexico31,8690.85×
Nebraska31,2650.83×
New Hampshire26,9350.91×
Maine23,2830.87×
West Virginia22,0660.63×
Alaska21,9201.37×
Rhode Island20,8870.88×
Delaware17,2420.84×
Montana16,6470.8×
South Dakota11,7750.68×
North Dakota11,4990.75×
Vermont11,4650.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malaysia audience
BrandAffinityCategory
Dailymotion42.36×Movies & TV
Kebaya64.09×Fashion & Accessoires
Bawal65.39×Fashion & Accessoires
Yahoo!奇摩名人娛樂9.7×Internet & Social Media
Nate Bargatze17.94×Music & Radio
Kuala Lumpur45.21×Travel & Leisure
Prothom Alo59.65×News
Malay language32.83×Politics & Society
Taobao26.81×Shopping
VnExpress34.04×News
Brunei49.28×Travel & Leisure
Michelle Yeoh27.93×Movies & TV
Group buying21.22×Shopping
African dance23.97×Music & Radio
Ahn Hyo-seop21.93×Movies & TV
Chinese television drama31.06×Movies & TV
YouTube Music7.25×Internet & Social Media
Kumail Nanjiani25.57×Movies & TV
Afrobeat8.25×Music & Radio
Jackie Chan15.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malaysia audience
TraitClusterScore
SpiritualityBALANCE1.38
TravellingTHRILL1.34
Luxury OrientationPREMIUM1.26
Need for SecurityCONSERVATISM1.14
Price SensitivityPREMIUM1.13
MindfulnessBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Malaysia
CountryShare
China17.2%
Indonesia9.6%
Malaysia6.9%

See Malaysia audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Malaysia have in United States?

Malaysia has an estimated audience of 7,476,935 people in United States, concentrated in California and Texas.

What is the gender split and age of Malaysia fans?

54.7% of Malaysia fans are female, 45.3% are male, with an average age of 37.7 years.

Which brands do Malaysia fans like most?

Malaysia fans show strongest brand affinity for Dailymotion (42.36×), Kebaya (64.09×), and Bawal (65.39×) over the country average.

Where do Malaysia fans live in United States?

Malaysia fans in United States are most concentrated in California (reach 1,167,159), Texas (reach 741,007), and New York (reach 565,561). These three regions account for the largest share of the active audience.

What other brands do Malaysia fans also like?

Beyond Malaysia itself, the audience over-indexes on Kebaya (64.09×), Bawal (65.39×), Yahoo!奇摩名人娛樂 (9.7×), and Nate Bargatze (17.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malaysia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.