A data profile of the people who buy, follow and care about Malaysia in India — modelled from more than twelve digital signal sources. Malaysia has an estimated audience of 4,237,091 people in India.
The average Malaysia fan in India is 33.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include TV9 (Malaysia), Astro (Malaysian satellite television), Malay language, with strongest over-indexing on TV9 (Malaysia) (17.88× the country average).
Demographically, the Malaysia audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Malaysia fan in India is more male, around 33.4 years old, with strong Career Orientation tendencies and a notable affinity for TV9 (Malaysia).
The key figures that characterise the Malaysia profile in India.
27.4% are female, 72.6% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 33.4 |
| Estimated audience size | 4,237,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Malaysia audience comes from India.
| Country | Share |
|---|---|
| China | 17.2% |
| Indonesia | 9.6% |
| Malaysia | 6.9% |
Where the Malaysia audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~100K | 1.83× | |
| 02 | Tamil Nadu | ~200K | 1.67× | |
| 03 | Karnataka | ~200K | 1.59× | |
| 04 | Punjab (region) | ~80K | 1.47× | |
| 05 | Rajasthan | ~100K | 1.31× | |
| 06 | Goa | ~6K | 1.28× | |
| 07 | Gujarat | ~100K | 1.12× | |
| 08 | Haryana | ~60K | 1.12× | |
| 09 | Telangana | ~70K | 1.11× | |
| 10 | Maharashtra | ~200K | 1.10× | |
| 11 | Assam | ~40K | 1.02× | |
| 12 | West Bengal | ~100K | 1.01× | |
| 13 | Tripura | ~5K | 0.93× | |
| 14 | Manipur | ~5K | 0.90× | |
| 15 | Uttarakhand | ~20K | 0.89× | |
| 16 | Andhra Pradesh | ~50K | 0.88× | |
| 17 | Nagaland | ~3K | 0.88× | |
| 18 | Mizoram | ~3K | 0.86× | |
| 19 | Meghalaya | ~4K | 0.85× | |
| 20 | Sikkim | ~2K | 0.85× | |
| 21 | Uttar Pradesh | ~200K | 0.84× | |
| 22 | Arunachal Pradesh | ~2K | 0.83× | |
| 23 | Jammu and Kashmir | ~10K | 0.76× | |
| 24 | Madhya Pradesh | ~60K | 0.72× | |
| 25 | Jharkhand | ~30K | 0.71× | |
| 26 | Chhattisgarh | ~20K | 0.71× | |
| 27 | Himachal Pradesh | ~10K | 0.71× | |
| 28 | Odisha | ~30K | 0.69× | |
| 29 | Bihar | ~50K | 0.57× |
The strongest cross-interests of the Malaysia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TV9 (Malaysia) | Movies & TV | 17.88× | ||
| 02 | Astro (Malaysian satellite television) | Movies & TV | 15.53× | ||
| 03 | Ministry of Education (Malaysia) | Politics & Society | 14.96× | ||
| 04 | CIMB | Business & Career | 14.78× | ||
| 05 | Flex (magazine) | Sports | 13.52× | ||
| 06 | Malay language | Politics & Society | 10.66× | ||
| 07 | Mawra Hocane | Movies & TV | 10.37× | ||
| 08 | Kuala Lumpur | Travel & Leisure | 10.20× | ||
| 09 | Taobao | Shopping | 10.08× | ||
| 10 | Bawal | Fashion & Accessoires | 9.70× | ||
| 11 | Albert Einstein | Technology & Electronics | 4.79× | ||
| 12 | ONEUS | Music & Radio | 3.93× | ||
| 13 | Singapore | Travel & Leisure | 2.68× | ||
| 14 | Indonesia | Travel & Leisure | 2.66× | ||
| 15 | Television network | Movies & TV | 2.51× | ||
| 16 | Global Television Network | Movies & TV | 2.32× | ||
| 17 | Trisha (actress) | Movies & TV | 2.30× | ||
| 18 | Young's | Food & Beverages | 2.19× | ||
| 19 | Bangladesh | Travel & Leisure | 1.81× | ||
| 20 | Hobby | Home & Garden | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.31× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.94× | |
| Quality Awareness | PREMIUM | 0.97× | |
| Risk Appetite | THRILL | 0.98× |
Malaysia has an estimated audience of 4,237,091 people in India, concentrated in Maharashtra and Uttar Pradesh.
27.4% of Malaysia fans are female, 72.6% are male, with an average age of 33.4 years.
Malaysia fans show strongest brand affinity for TV9 (Malaysia) (17.88×), Astro (Malaysian satellite television) (15.53×), and Malay language (10.66×) over the country average.
Malaysia fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Malaysia itself, the audience over-indexes on Astro (Malaysian satellite television) (15.53×), Malay language (10.66×), ONEUS (3.93×), and Kuala Lumpur (10.2×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Malaysia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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