Rascasse Audience Intelligence

Malaysia Audience in Germany

A data profile of the people who buy, follow and care about Malaysia in Germany — modelled from more than twelve digital signal sources. Malaysia has an estimated audience of 1,490,777 people in Germany.

#66among Country in Germany#304among POI in Germany#357in Travel & Leisure

The average Malaysia fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include VnExpress, Vektor, Vietnam Airlines, with strongest over-indexing on VnExpress (32.48× the country average).

Demographically, the Malaysia audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Malaysia fan in Germany is more female, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for VnExpress.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malaysia profile in Germany.

Audience size
1.5M
in Germany
Gender
58.8%♀
41.2% male
Age
37.6
average years
Country rank
#4488
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malaysia fans

58.8% are female, 41.2% are male, average age 37.6.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Malaysia audience in Germany
MetricValue
Female58.8%
Male41.2%
Average age37.6
Estimated audience size1,490,777
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Malaysia audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Malaysia audience comes from Germany.

Worldwide audience distribution share by country for Malaysia
CountryShare
China17.2%
Indonesia9.6%
Malaysia6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malaysia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Malaysia fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.37×
02Bayern~300K1.27×
03Baden-Württemberg~300K1.26×
04Berlin~80K1.16×
05Hamburg~40K1.11×
06Nordrhein-Westfalen~400K1.10×
07Bremen~10K1.07×
08Sachsen~70K0.98×
09Rheinland-Pfalz~70K0.96×
10Niedersachsen~100K0.90×
11Schleswig-Holstein~50K0.89×
12Thüringen~30K0.87×
13Brandenburg~40K0.85×
14Sachsen-Anhalt~30K0.78×
15Saarland~10K0.77×
16Mecklenburg-Vorpommern~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Malaysia, Germany
0.69×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malaysia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malaysia audience
#·InterestCategoryAffinity×
01Da Nang International AirportTravel & Leisure34.20×
02VietJet AirTravel & Leisure32.74×
03VnExpressNews32.48×
04Mid-Autumn FestivalTravel & Leisure32.38×
05Cần ThơTravel & Leisure32.00×
06South VietnamTravel & Leisure31.78×
07North VietnamTravel & Leisure31.43×
08Vietnam AirlinesTravel & Leisure31.02×
09VektorMusic & Radio30.98×
10Nha TrangTravel & Leisure30.83×
11Phú QuốcTravel & Leisure29.31×
12Qing dynastyPolitics & Society27.58×
13Phnom PenhTravel & Leisure24.90×
14MongoliaTravel & Leisure13.48×
15CountryTravel & Leisure7.01×
16Southeast AsiaTravel & Leisure6.52×
17WikipediaInternet & Social Media2.98×
18MusicBusiness & Career1.89×
19GermanyTravel & Leisure1.82×
20ReadingLiterature1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malaysia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malaysia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
SpiritualityBALANCE2.32×
TravellingTHRILL1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malaysia audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.78×
ExtroversionTHRILL0.85×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malaysia have in Germany?

Malaysia has an estimated audience of 1,490,777 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Malaysia fans?

58.8% of Malaysia fans are female, 41.2% are male, with an average age of 37.6 years.

03

Which brands do Malaysia fans like most?

Malaysia fans show strongest brand affinity for VnExpress (32.48×), Vektor (30.98×), and Vietnam Airlines (31.02×) over the country average.

04

Where do Malaysia fans live in Germany?

Malaysia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Malaysia fans also like?

Beyond Malaysia itself, the audience over-indexes on Vektor (30.98×), Vietnam Airlines (31.02×), Mid-Autumn Festival (32.38×), and Country (7.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Malaysia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Malaysia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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