Malaysia Audience in Germany
Malaysia has an estimated audience of 1,490,777 people in Germany. 58.8% are female, 41.2% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: VnExpress, Vietnam Airlines, Vektor, Mid-Autumn Festival, Country.
The average Malaysia fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include VnExpress, Vietnam Airlines, Vektor, with strongest over-indexing on VnExpress (32.48× the country average). Demographically, the Malaysia audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Malaysia fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 37.6 |
| Estimated audience size | 1,490,777 |
Audience persona
The typical Malaysia fan in Germany is more female, around 37.6 years old, with strong Travelling tendencies and a notable affinity for VnExpress.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 371,426 | 1.14× |
| Bayern | 314,061 | 1.31× |
| Baden-Württemberg | 263,324 | 1.29× |
| Hessen | 160,539 | 1.41× |
| Niedersachsen | 132,075 | 0.91× |
| Berlin | 80,291 | 1.2× |
| Rheinland-Pfalz | 71,229 | 0.95× |
| Sachsen | 71,035 | 0.97× |
| Schleswig-Holstein | 46,825 | 0.87× |
| Brandenburg | 38,496 | 0.83× |
| Hamburg | 37,440 | 1.11× |
| Thüringen | 31,566 | 0.83× |
| Sachsen-Anhalt | 28,749 | 0.74× |
| Mecklenburg-Vorpommern | 18,079 | 0.64× |
| Bremen | 13,340 | 1.05× |
| Saarland | 13,284 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VnExpress | 32.48× | News |
| Vietnam Airlines | 31.02× | Travel & Leisure |
| Vektor | 30.98× | Music & Radio |
| Mid-Autumn Festival | 32.38× | Travel & Leisure |
| Country | 7.01× | Travel & Leisure |
| Mongolia | 13.48× | Travel & Leisure |
| South Vietnam | 31.78× | Travel & Leisure |
| VietJet Air | 32.74× | Travel & Leisure |
| Phú Quốc | 29.31× | Travel & Leisure |
| Da Nang International Airport | 34.2× | Travel & Leisure |
| Wikipedia | 2.98× | Internet & Social Media |
| Music | 1.89× | Business & Career |
| North Vietnam | 31.43× | Travel & Leisure |
| Phnom Penh | 24.9× | Travel & Leisure |
| Germany | 1.82× | Travel & Leisure |
| Cần Thơ | 32× | Travel & Leisure |
| Nha Trang | 30.83× | Travel & Leisure |
| Qing dynasty | 27.58× | Politics & Society |
| Southeast Asia | 6.52× | Travel & Leisure |
| Reading | 1.81× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.61 |
| Spirituality | BALANCE | 1.41 |
| Sports Activity | POWER | 1.37 |
| Urban Lifestyle | OPEN | 1.25 |
| Patriotism | CONSERVATISM | 1.25 |
| Career Orientation | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 17.2% |
| Indonesia | 9.6% |
| Malaysia | 6.9% |
See Malaysia audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Malaysia have in Germany?
Malaysia has an estimated audience of 1,490,777 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Malaysia fans?
58.8% of Malaysia fans are female, 41.2% are male, with an average age of 37.6 years.
Which brands do Malaysia fans like most?
Malaysia fans show strongest brand affinity for VnExpress (32.48×), Vietnam Airlines (31.02×), and Vektor (30.98×) over the country average.
Where do Malaysia fans live in Germany?
Malaysia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 371,426), Bayern (reach 314,061), and Baden-Württemberg (reach 263,324). These three regions account for the largest share of the active audience.
What other brands do Malaysia fans also like?
Beyond Malaysia itself, the audience over-indexes on Vietnam Airlines (31.02×), Vektor (30.98×), Mid-Autumn Festival (32.38×), and Country (7.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Malaysia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.