Southeast Asia Audience in Germany

Demographics of Southeast Asia fans

Audience persona

The typical Southeast Asia fan in Germany is balanced, around 41.4 years old, with strong Spirituality tendencies and a notable affinity for Satire.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Southeast Asia audiences in other countries

• Southeast Asia — United States
• Southeast Asia — United Kingdom
• Southeast Asia — France
• Southeast Asia — Italy
• Southeast Asia — Spain
• Southeast Asia — Brazil
• Southeast Asia — Japan
• Southeast Asia — South Korea
• Southeast Asia — India

More Region audiences in Germany

• North Rhine-Westphalia (12,537,146)
• Bavaria (11,233,911)
• Baden-Württemberg (9,848,271)
• Rhine (9,303,980)
• Lower Saxony (6,360,906)

Frequently asked questions

How many fans does Southeast Asia have in Germany?

Southeast Asia has an estimated audience of 2,579,044 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Southeast Asia fans?

51.2% of Southeast Asia fans are female, 48.8% are male, with an average age of 41.4 years.

Which brands do Southeast Asia fans like most?

Southeast Asia fans show strongest brand affinity for Satire (8.81×), Country rap (10.28×), and Western Union (5.25×) over the country average.

Where do Southeast Asia fans live in Germany?

Southeast Asia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 623,783), Bayern (reach 506,514), and Baden-Württemberg (reach 409,393). These three regions account for the largest share of the active audience.

What other brands do Southeast Asia fans also like?

Beyond Southeast Asia itself, the audience over-indexes on Country rap (10.28×), Western Union (5.25×), German television comedy (6.6×), and Headphones (5.84×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Southeast Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.