Bavaria Audience in Germany
A data profile of the people who buy, follow and care about Bavaria in Germany — modelled from more than twelve digital signal sources. Bavaria has an estimated audience of 11,233,911 people in Germany.
The average Bavaria fan in Germany is 36.8 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Tour de France, Ryanair, House music, with strongest over-indexing on Tour de France (2.84× the country average).
Demographically, the Bavaria audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bavaria fan in Germany is balanced, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for Tour de France.
At a glance
The key figures that characterise the Bavaria profile in Germany.
Search interest · 12-month trend
Demographics of Bavaria fans
50.5% are female, 49.5% are male, average age 36.8.
Gender split
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 36.8 |
| Estimated audience size | 11,233,911 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Bavaria audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 62.0% |
| United States | 11.8% |
| Austria | 5.4% |
Geography
Where the Bavaria audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~4.5M | 2.42× | |
| 02 | Nordrhein-Westfalen | ~2.5M | 1.08× | |
| 03 | Baden-Württemberg | ~1.5M | 1.07× | |
| 04 | Rheinland-Pfalz | ~600K | 1.03× | |
| 05 | Saarland | ~100K | 1.03× | |
| 06 | Hessen | ~800K | 0.94× | |
| 07 | Niedersachsen | ~1M | 0.93× | |
| 08 | Hamburg | ~200K | 0.91× | |
| 09 | Schleswig-Holstein | ~400K | 0.87× | |
| 10 | Thüringen | ~300K | 0.87× | |
| 11 | Berlin | ~400K | 0.86× | |
| 12 | Sachsen | ~500K | 0.85× | |
| 13 | Brandenburg | ~300K | 0.84× | |
| 14 | Mecklenburg-Vorpommern | ~200K | 0.81× | |
| 15 | Sachsen-Anhalt | ~200K | 0.79× | |
| 16 | Bremen | ~70K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bavaria audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 3.41× | ||
| 02 | Meghan Markle | Fashion & Accessoires | 2.96× | ||
| 03 | Tour de France | Sports | 2.84× | ||
| 04 | Alpine skiing | Sports | 1.78× | ||
| 05 | House music | Music & Radio | 1.73× | ||
| 06 | Borussia Mönchengladbach | Sports | 1.73× | ||
| 07 | Tipico | Games | 1.73× | ||
| 08 | Musical instrument | Music & Radio | 1.73× | ||
| 09 | RB Leipzig | Sports | 1.73× | ||
| 10 | French Bulldog | Pets & Animals | 1.73× | ||
| 11 | Chihuahua (dog) | Pets & Animals | 1.73× | ||
| 12 | Siberian Husky | Pets & Animals | 1.73× | ||
| 13 | Carpentry | Home & Garden | 1.73× | ||
| 14 | Michael Schumacher | Sports | 1.73× | ||
| 15 | Labrador Retriever | Pets & Animals | 1.68× | ||
| 16 | Solar energy | Home & Garden | 1.64× | ||
| 17 | Ryanair | Travel & Leisure | 1.63× | ||
| 18 | VfB Stuttgart | Sports | 1.59× | ||
| 19 | 1. FC Köln | Sports | 1.59× | ||
| 20 | Zara | Shopping | 1.52× |
Personality of the Bavaria audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.36× | |
| Tradition | CONSERVATISM | 1.28× | |
| Career Orientation | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Creativity | OPEN | 0.87× | |
| Price Sensitivity | PREMIUM | 0.87× |
Frequently asked questions
How many fans does Bavaria have in Germany?
Bavaria has an estimated audience of 11,233,911 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bavaria fans?
50.5% of Bavaria fans are female, 49.5% are male, with an average age of 36.8 years.
Which brands do Bavaria fans like most?
Bavaria fans show strongest brand affinity for Tour de France (2.84×), Ryanair (1.63×), and House music (1.73×) over the country average.
Where do Bavaria fans live in Germany?
Bavaria fans in Germany are most concentrated in Bayern (reach ~4.5M), Nordrhein-Westfalen (reach ~2.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Bavaria fans also like?
Beyond Bavaria itself, the audience over-indexes on Ryanair (1.63×), House music (1.73×), VfB Stuttgart (1.59×), and Borussia Mönchengladbach (1.73×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
- Central Europe (5,099,137)
See Bavaria audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bavaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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