Bavaria Audience in Germany
Bavaria has an estimated audience of 11,233,911 people in Germany. 50.5% are female, 49.5% are male, average age 36.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FC Bayern Munich, Spiegel Online, Eintracht Frankfurt, 2. Bundesliga.
The average Bavaria fan in Germany is 36.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FC Bayern Munich, Spiegel Online, with strongest over-indexing on Borussia Dortmund (1.73× the country average). Demographically, the Bavaria audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Bavaria fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 36.8 |
| Estimated audience size | 11,233,911 |
Audience persona
The typical Bavaria fan in Germany is balanced, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 4,364,554 | 2.42× |
| Nordrhein-Westfalen | 2,742,616 | 1.12× |
| Baden-Württemberg | 1,736,154 | 1.13× |
| Niedersachsen | 1,029,978 | 0.94× |
| Hessen | 853,922 | 1× |
| Rheinland-Pfalz | 592,701 | 1.05× |
| Sachsen | 464,034 | 0.84× |
| Berlin | 455,641 | 0.91× |
| Schleswig-Holstein | 335,952 | 0.83× |
| Brandenburg | 289,725 | 0.83× |
| Thüringen | 244,550 | 0.85× |
| Hamburg | 232,395 | 0.92× |
| Sachsen-Anhalt | 220,545 | 0.76× |
| Mecklenburg-Vorpommern | 160,331 | 0.75× |
| Saarland | 133,277 | 0.97× |
| Bremen | 67,771 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.73× | Sports |
| FC Bayern Munich | 1.73× | Sports |
| Spiegel Online | 1.53× | News |
| Eintracht Frankfurt | 1.73× | Sports |
| 2. Bundesliga | 1.73× | Sports |
| VfB Stuttgart | 1.73× | Sports |
| House music | 1.73× | Music & Radio |
| Livemusic | 1.73× | Music & Radio |
| Tipico | 1.73× | Games |
| Musical instrument | 1.73× | Music & Radio |
| RB Leipzig | 1.73× | Sports |
| RTL Television | 1.64× | Movies & TV |
| IHF World Men's Handball Championship | 1.72× | Sports |
| Dynamo Dresden | 1.55× | Sports |
| Germany national football team | 1.73× | Sports |
| Chihuahua (dog) | 1.73× | Pets & Animals |
| FIS Alpine Ski World Cup | 3.38× | Sports |
| Street photography | 1.73× | Technology & Electronics |
| Ski resort | 1.73× | Travel & Leisure |
| Carpentry | 1.73× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.14 |
| Sports Activity | POWER | 1.1 |
| Sustainability | BALANCE | 1.08 |
| Travelling | THRILL | 1.03 |
| Patriotism | CONSERVATISM | 0.98 |
| Indulgence | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 62.2% |
| United States | 11.8% |
| Austria | 5.4% |
See Bavaria audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
- Central Europe (5,099,137)
Frequently asked questions
How many fans does Bavaria have in Germany?
Bavaria has an estimated audience of 11,233,911 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bavaria fans?
50.5% of Bavaria fans are female, 49.5% are male, with an average age of 36.8 years.
Which brands do Bavaria fans like most?
Bavaria fans show strongest brand affinity for Borussia Dortmund (1.73×), FC Bayern Munich (1.73×), and Spiegel Online (1.53×) over the country average.
Where do Bavaria fans live in Germany?
Bavaria fans in Germany are most concentrated in Bayern (reach 4,364,554), Nordrhein-Westfalen (reach 2,742,616), and Baden-Württemberg (reach 1,736,154). These three regions account for the largest share of the active audience.
What other brands do Bavaria fans also like?
Beyond Bavaria itself, the audience over-indexes on FC Bayern Munich (1.73×), Spiegel Online (1.53×), Eintracht Frankfurt (1.73×), and 2. Bundesliga (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bavaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.