Rascasse Audience Intelligence

Bavaria Audience in United States

A data profile of the people who buy, follow and care about Bavaria in United States — modelled from more than twelve digital signal sources. Bavaria has an estimated audience of 2,131,459 people in United States.

#133among Region in United States#1049among POI in United States#1066in Travel & Leisure

The average Bavaria fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cooking, Beer, Home improvement, with strongest over-indexing on Cooking (1.5× the country average).

Demographically, the Bavaria audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bavaria fan in United States is balanced, around 37.0 years old, with strong Indulgence tendencies and a notable affinity for Cooking.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bavaria profile in United States.

Audience size
2.1M
in United States
Gender
51.4%♀
48.6% male
Age
37.0
average years
Country rank
#13559
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bavaria fans

51.4% are female, 48.6% are male, average age 37.0.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Bavaria audience in United States
MetricValue
Female51.4%
Male48.6%
Average age37.0
Estimated audience size2,131,459
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Bavaria audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3922%
40-4921%
50+13%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Bavaria audience comes from United States.

Worldwide audience distribution share by country for Bavaria
CountryShare
Germany62.0%
United States11.8%
Austria5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bavaria audience in United States is strongest.

Fig. 05

Top regions by affinity

Bavaria fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K1.32×
02Alaska~6K1.23×
03Washington~50K1.22×
04New Hampshire~10K1.21×
05Vermont~5K1.21×
06Massachusetts~50K1.16×
07Maine~9K1.16×
08Montana~7K1.13×
09Kansas~20K1.12×
10Colorado~40K1.11×
11Oregon~30K1.11×
12Utah~20K1.10×
13North Dakota~5K1.10×
14Virginia~60K1.09×
15Minnesota~30K1.08×
16Idaho~10K1.05×
17California~200K1.04×
18Wisconsin~30K1.04×
19Connecticut~20K1.04×
20New York~100K1.01×
21Iowa~20K1.01×
22Pennsylvania~70K1.00×
23Oklahoma~20K0.99×
24Florida~100K0.98×
25Missouri~30K0.98×
26Kentucky~30K0.98×
27Rhode Island~7K0.97×
28Illinois~70K0.96×
29North Carolina~60K0.96×
30Nebraska~10K0.96×
31Hawaii~9K0.96×
32South Dakota~5K0.95×
33Ohio~60K0.93×
34West Virginia~9K0.93×
35Arizona~40K0.92×
36Tennessee~40K0.92×
37Alabama~30K0.92×
38Michigan~50K0.91×
39Indiana~40K0.91×
40Maryland~30K0.91×
41Arkansas~20K0.91×
42Texas~200K0.90×
43Georgia~60K0.90×
44New Jersey~50K0.89×
45South Carolina~30K0.88×
46Delaware~5K0.88×
47Louisiana~20K0.84×
48Nevada~20K0.82×
49New Mexico~9K0.81×
50Mississippi~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Bavaria, United States
0.78×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bavaria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bavaria audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.31×
02SteakhouseFood & Beverages2.89×
03LegoKids & Family2.79×
04PubFood & Beverages2.71×
05IKEAHome & Garden2.16×
06Theme parksTravel & Leisure2.02×
07BeerFood & Beverages1.97×
08Trader Joe'sShopping1.97×
09BarbecueFood & Beverages1.88×
10VeganismFood & Beverages1.75×
11Horror moviesMovies & TV1.70×
12Home improvementHome & Garden1.64×
13FurnitureHome & Garden1.64×
14Country musicMusic & Radio1.58×
15PinterestInternet & Social Media1.57×
16EBayShopping1.56×
17WineFood & Beverages1.55×
18CouponsShopping1.54×
19CookingFood & Beverages1.50×
20WalmartShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bavaria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bavaria audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.83×
Career OrientationPOWER1.46×
SpiritualityBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bavaria audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.62×
MindfulnessBALANCE0.76×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bavaria have in United States?

Bavaria has an estimated audience of 2,131,459 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bavaria fans?

51.4% of Bavaria fans are female, 48.6% are male, with an average age of 37.0 years.

03

Which brands do Bavaria fans like most?

Bavaria fans show strongest brand affinity for Cooking (1.5×), Beer (1.97×), and Home improvement (1.64×) over the country average.

04

Where do Bavaria fans live in United States?

Bavaria fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bavaria fans also like?

Beyond Bavaria itself, the audience over-indexes on Beer (1.97×), Home improvement (1.64×), Barbecue (1.88×), and IKEA (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Bavaria audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bavaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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