Bavaria Audience in United States

Bavaria logo

Bavaria has an estimated audience of 2,131,459 people in United States. 51.4% are female, 48.6% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Saving, Sinaloa, WFTS-TV, Dental hygienist, Graham Greene (actor).

The average Bavaria fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, Sinaloa, WFTS-TV, with strongest over-indexing on Saving (1.63× the country average). Demographically, the Bavaria audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Bavaria fans

Demographic split for Bavaria audience in United States
MetricValue
Female51.4%
Male48.6%
Average age37.0
Estimated audience size2,131,459

Audience persona

The typical Bavaria fan in United States is balanced, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Bavaria in United States
RegionReachAffinity
California262,5361.12×
Texas175,1430.96×
Florida146,5321.02×
New York126,3461.06×
Pennsylvania71,9061×
Illinois71,0021×
Ohio63,3700.97×
North Carolina63,0550.98×
Georgia61,9750.94×
Virginia59,8531.15×
Washington54,6531.28×
Michigan52,8540.95×
Massachusetts50,9891.21×
New Jersey49,5930.91×
Arizona42,6810.98×
Colorado39,9021.19×
Tennessee39,7660.93×
Indiana36,6590.94×
Missouri34,8671.01×
Wisconsin34,0691.06×
Maryland33,9710.93×
Minnesota33,7391.1×
Oregon28,5281.17×
South Carolina27,5020.86×
Alabama27,1590.91×
Kentucky25,5010.95×
Oklahoma22,8450.97×
Connecticut22,7381.06×
Louisiana21,1280.77×
Utah21,0941.11×
Nevada17,4560.85×
Iowa17,2020.98×
Kansas17,1951.02×
Arkansas14,9350.85×
Mississippi11,5040.66×
Idaho10,7621.01×
New Hampshire9,7861.17×
Nebraska9,6900.91×
Washington, District of Columbia9,2571.44×
Maine8,8781.16×
Hawaii8,5540.93×
West Virginia8,4070.85×
New Mexico8,0510.75×
Rhode Island6,5830.97×
Montana6,2691.06×
Alaska5,6381.24×
Delaware4,8020.82×
Vermont4,5081.2×
North Dakota4,3881×
South Dakota4,1630.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bavaria audience
BrandAffinityCategory
Saving1.63×Business & Career
Sinaloa1.66×Travel & Leisure
WFTS-TV2.32×Movies & TV
Dental hygienist2.5×Health
Graham Greene (actor)1.86×
Ken Griffey Jr.2.1×Sports
English literature1.73×Literature
Picnic1.74×Kids & Family
Grover Cleveland2.11×Politics & Society
Consequence (rapper)1.55×Music & Radio
Mackenzie Foy1.63×Fashion & Accessoires
Assassin's Creed: Revelations2.06×Games
Sacred Heart Catholic Church (Dubuque, Iowa)2.31×Politics & Society
Liberace1.67×Music & Radio
Box lacrosse1.7×Sports
WAOW3.08×Movies & TV
International University of Business Agriculture and Technology1.76×Business & Career
Fernando Valenzuela1.78×Sports
IPM2.7×
Judge Dredd (film)1.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bavaria audience
TraitClusterScore
Convenience OrientationPREMIUM1.4
Luxury OrientationPREMIUM1.36
Sports ActivityPOWER1.34
Early Adopter MentalityPOWER1.27
Healthy LifestyleBALANCE1.25
Design AffinityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Bavaria
CountryShare
Germany62.2%
United States11.8%
Austria5.4%

See Bavaria audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Bavaria have in United States?

Bavaria has an estimated audience of 2,131,459 people in United States, concentrated in California and Texas.

What is the gender split and age of Bavaria fans?

51.4% of Bavaria fans are female, 48.6% are male, with an average age of 37.0 years.

Which brands do Bavaria fans like most?

Bavaria fans show strongest brand affinity for Saving (1.63×), Sinaloa (1.66×), and WFTS-TV (2.32×) over the country average.

Where do Bavaria fans live in United States?

Bavaria fans in United States are most concentrated in California (reach 262,536), Texas (reach 175,143), and Florida (reach 146,532). These three regions account for the largest share of the active audience.

What other brands do Bavaria fans also like?

Beyond Bavaria itself, the audience over-indexes on Sinaloa (1.66×), WFTS-TV (2.32×), Dental hygienist (2.5×), and Graham Greene (actor) (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bavaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.