Theme parks Audience in United States

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Theme parks has an estimated audience of 49,060,588 people in United States. 61.9% are female, 38.1% are male, average age 39.3. Top regions: California, Florida, Texas. Top brand affinities: Florida, Google Flights, Scooby-Doo, Google News, Barbie.

The average Theme parks fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Florida, Google Flights, Scooby-Doo, with strongest over-indexing on Florida (1.5× the country average). Demographically, the Theme parks audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Theme parks fans

Demographic split for Theme parks audience in United States
MetricValue
Female61.9%
Male38.1%
Average age39.3
Estimated audience size49,060,588

Audience persona

The typical Theme parks fan in United States is more female, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for Florida.

Top regions in United States

Top regions ranked by reach for Theme parks in United States
RegionReachAffinity
California8,437,7501.56×
Florida5,362,4141.61×
Texas4,809,3971.14×
New York4,756,2861.73×
Illinois4,277,7212.62×
Ohio1,771,5371.17×
Virginia1,535,3361.28×
Washington1,529,9581.55×
North Carolina1,496,9271.01×
Georgia1,397,7170.92×
Pennsylvania1,358,6190.82×
New Jersey1,294,9261.04×
Colorado1,246,4361.61×
Tennessee1,155,6861.17×
Arizona1,048,6851.05×
Indiana1,008,6501.13×
Massachusetts829,9870.86×
Michigan810,7740.63×
Maryland784,6810.93×
Missouri695,8210.88×
Oregon683,0081.21×
South Carolina661,9310.9×
Alabama630,2690.92×
Louisiana598,9010.95×
Kentucky548,0890.89×
Nevada516,2981.09×
Wisconsin499,8210.68×
Oklahoma487,3000.89×
Minnesota459,5970.65×
Arkansas390,0620.97×
Utah386,7530.88×
Mississippi365,4560.9×
Connecticut347,9010.71×
Kansas343,7420.89×
Iowa322,0860.8×
Idaho312,3751.27×
Nebraska197,8630.8×
Hawaii190,2390.9×
West Virginia187,1510.82×
New Mexico177,8380.72×
Washington, District of Columbia144,4230.98×
New Hampshire140,0260.72×
Maine139,8340.8×
Montana114,1530.84×
Delaware108,0580.8×
Rhode Island107,3990.69×
South Dakota91,4310.81×
Alaska75,6710.72×
Vermont71,1230.83×
North Dakota58,0000.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Theme parks audience
BrandAffinityCategory
Florida1.5×Travel & Leisure
Google Flights1.94×Travel & Leisure
Scooby-Doo1.78×Movies & TV
Google News1.94×News
Barbie1.87×Movies & TV
LabCorp1.73×Health
Homo sapiens1.68×Kids & Family
Ana de Armas2×Movies & TV
Orlando, Florida1.7×Travel & Leisure
Pennsylvania1.52×Travel & Leisure
Word1.73×Kids & Family
Savannah Guthrie1.61×Movies & TV
New Jersey1.57×Travel & Leisure
Diane Keaton1.54×Movies & TV
Tokyo Disney Resort6.63×Travel & Leisure
The Polar Express2.57×Movies & TV
Beyin1.71×Health
Tampa, Florida1.71×Travel & Leisure
Quinceañera (telenovela)1.91×Movies & TV
Water park1.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Theme parks audience
TraitClusterScore
Risk AppetiteTHRILL2.13
Luxury OrientationPREMIUM1.97
ExtroversionTHRILL1.35
Family OrientationCONSERVATISM1.16
Price SensitivityPREMIUM1.13
IndulgenceJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Theme parks
CountryShare
United States23.1%
Japan8.4%
United Kingdom4.7%

See Theme parks audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Theme parks have in United States?

Theme parks has an estimated audience of 49,060,588 people in United States, concentrated in California and Florida.

What is the gender split and age of Theme parks fans?

61.9% of Theme parks fans are female, 38.1% are male, with an average age of 39.3 years.

Which brands do Theme parks fans like most?

Theme parks fans show strongest brand affinity for Florida (1.5×), Google Flights (1.94×), and Scooby-Doo (1.78×) over the country average.

Where do Theme parks fans live in United States?

Theme parks fans in United States are most concentrated in California (reach 8,437,750), Florida (reach 5,362,414), and Texas (reach 4,809,397). These three regions account for the largest share of the active audience.

What other brands do Theme parks fans also like?

Beyond Theme parks itself, the audience over-indexes on Google Flights (1.94×), Scooby-Doo (1.78×), Google News (1.94×), and Barbie (1.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.