Rascasse Audience Intelligence

Pennsylvania Audience in United States

A data profile of the people who buy, follow and care about Pennsylvania in United States — modelled from more than twelve digital signal sources. Pennsylvania has an estimated audience of 31,810,128 people in United States.

#16among Region in United States#35among POI in United States#67in Travel & Leisure

The average Pennsylvania fan in United States is 43.8 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, New York.

Top brand affinities include Pinterest, FedEx, Anne Hathaway, with strongest over-indexing on Pinterest (1.79× the country average).

Demographically, the Pennsylvania audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pennsylvania fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pennsylvania profile in United States.

Audience size
31.8M
in United States
Gender
56.2%♀
43.8% male
Age
43.8
average years
Country rank
#838
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pennsylvania fans

56.2% are female, 43.8% are male, average age 43.8.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Pennsylvania audience in United States
MetricValue
Female56.2%
Male43.8%
Average age43.8
Estimated audience size31,810,128
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Pennsylvania audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4924%
50+31%
Fig. 04

Worldwide distribution

69.2%

of the worldwide Pennsylvania audience comes from United States.

Worldwide audience distribution share by country for Pennsylvania
CountryShare
United States69.2%
Italy7.0%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pennsylvania audience in United States is strongest.

Fig. 05

Top regions by affinity

Pennsylvania fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~5.5M5.11×
02Delaware~100K1.63×
03New Jersey~1M1.52×
04Washington, District of Columbia~100K1.44×
05Maryland~800K1.41×
06New York~2.5M1.36×
07Virginia~900K1.19×
08West Virginia~200K1.18×
09Connecticut~400K1.14×
10Mississippi~300K1.12×
11Massachusetts~600K1.04×
12Ohio~1M1.02×
13Florida~2M0.98×
14Rhode Island~100K0.98×
15Vermont~60K0.98×
16Maine~100K0.97×
17New Hampshire~100K0.93×
18North Carolina~900K0.91×
19Indiana~500K0.91×
20Washington~600K0.87×
21Illinois~900K0.86×
22Utah~200K0.86×
23California~3M0.85×
24Texas~2.5M0.85×
25Michigan~700K0.85×
26South Carolina~400K0.85×
27Alaska~60K0.85×
28Georgia~800K0.84×
29Kentucky~300K0.84×
30Arizona~500K0.82×
31Oregon~300K0.81×
32Oklahoma~300K0.81×
33Nevada~200K0.81×
34Idaho~100K0.81×
35Colorado~400K0.79×
36Tennessee~500K0.78×
37Alabama~300K0.78×
38Arkansas~200K0.78×
39Kansas~200K0.78×
40Missouri~400K0.77×
41Iowa~200K0.77×
42Wisconsin~400K0.75×
43Minnesota~300K0.75×
44Louisiana~300K0.75×
45Hawaii~100K0.75×
46Montana~70K0.75×
47North Dakota~50K0.75×
48New Mexico~100K0.74×
49South Dakota~50K0.74×
50Nebraska~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Pennsylvania, United States
0.73×1.00×5.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pennsylvania audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pennsylvania audience
#·InterestCategoryAffinity×
01Anne HathawayMovies & TV3.76×
02LotteryGames3.76×
03Weather forecastingHome & Garden3.06×
04QVCMovies & TV2.68×
05FedExBusiness & Career2.55×
06Dunkin' DonutsFood & Beverages2.38×
07Solar energyHome & Garden2.37×
08Microwave ovenHome & Garden2.35×
09United Parcel ServiceBusiness & Career2.20×
10Real propertyHome & Garden2.06×
11Burger KingFood & Beverages1.89×
12Mortgage loansBusiness & Career1.82×
13PinterestInternet & Social Media1.79×
14Pizza HutFood & Beverages1.73×
15SubwayFood & Beverages1.69×
16Domino's PizzaFood & Beverages1.68×
17McDonald'sFood & Beverages1.67×
18T-MobileTechnology & Electronics1.62×
19BarbecueFood & Beverages1.58×
20Home AppliancesHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pennsylvania audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pennsylvania audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Convenience OrientationPREMIUM1.56×
IndulgenceJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pennsylvania audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.83×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pennsylvania have in United States?

Pennsylvania has an estimated audience of 31,810,128 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of Pennsylvania fans?

56.2% of Pennsylvania fans are female, 43.8% are male, with an average age of 43.8 years.

03

Which brands do Pennsylvania fans like most?

Pennsylvania fans show strongest brand affinity for Pinterest (1.79×), FedEx (2.55×), and Anne Hathaway (3.76×) over the country average.

04

Where do Pennsylvania fans live in United States?

Pennsylvania fans in United States are most concentrated in Pennsylvania (reach ~5.5M), California (reach ~3M), and New York (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Pennsylvania fans also like?

Beyond Pennsylvania itself, the audience over-indexes on FedEx (2.55×), Anne Hathaway (3.76×), Burger King (1.89×), and McDonald's (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Pennsylvania audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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