Pennsylvania Audience in United States

Pennsylvania logo

Pennsylvania has an estimated audience of 31,810,128 people in United States. 56.2% are female, 43.8% are male, average age 43.8. Top regions: Pennsylvania, California, New York. Top brand affinities: Goop, Governor of Michigan, Wok, Grinch, Vocal harmony.

The average Pennsylvania fan in United States is 43.8 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (13.68× the country average). Demographically, the Pennsylvania audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Pennsylvania fans

Demographic split for Pennsylvania audience in United States
MetricValue
Female56.2%
Male43.8%
Average age43.8
Estimated audience size31,810,128

Audience persona

The typical Pennsylvania fan in United States is more female, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Pennsylvania in United States
RegionReachAffinity
Pennsylvania4,909,8934.58×
California3,349,4570.96×
New York2,711,4821.53×
Texas2,357,8880.86×
Florida2,293,5801.07×
New Jersey1,240,6491.53×
Ohio985,1741.01×
Illinois957,1000.9×
Virginia928,8421.2×
North Carolina867,1950.91×
Georgia856,5380.87×
Maryland780,1221.43×
Michigan745,1740.9×
Massachusetts698,8741.12×
Washington607,5420.95×
Arizona545,0070.84×
Indiana514,9570.89×
Tennessee509,4760.8×
Colorado419,2830.84×
South Carolina409,0010.85×
Missouri401,6400.78×
Connecticut380,8961.19×
Wisconsin372,1800.78×
Minnesota365,1370.8×
Alabama344,9700.78×
Kentucky321,1370.81×
Oregon317,5610.87×
Louisiana313,3200.76×
Mississippi284,7481.09×
Oklahoma277,6130.79×
Nevada271,0340.88×
Utah247,6040.87×
Arkansas201,4570.77×
Kansas195,0220.78×
Iowa193,5370.74×
West Virginia156,8921.06×
Washington, District of Columbia147,7491.55×
Delaware127,7031.46×
Idaho127,6920.8×
New Mexico113,9730.71×
New Hampshire113,4970.91×
Nebraska112,4260.7×
Maine109,5290.96×
Hawaii104,1530.76×
Rhode Island99,0160.98×
Montana64,3100.73×
Vermont53,1890.95×
Alaska52,3300.77×
South Dakota48,2240.66×
North Dakota43,1300.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pennsylvania audience
BrandAffinityCategory
Goop13.68×Internet & Social Media
Governor of Michigan16.27×Politics & Society
Wok12.73×Food & Beverages
Grinch6.9×Movies & TV
Vocal harmony7.68×Music & Radio
Google Home10.33×Technology & Electronics
headspace14.63×Health
Cherish (group)15.78×Music & Radio
Hibachi11.26×Food & Beverages
Grace Slick12.43×Music & Radio
Kikar HaShabbat22.41×News
Hipster12.61×Politics & Society
El Paso County, Colorado16.15×Travel & Leisure
Fairy godmother9.11×Literature
TV Fanatic12.44×Movies & TV
No Escape (1994 film)13.03×Movies & TV
Israel2.27×Travel & Leisure
Guitarist (magazine)11.42×Music & Radio
Gift registry11.73×Kids & Family
Ira Glass15.09×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pennsylvania audience
TraitClusterScore
ExtroversionTHRILL1.28
Convenience OrientationPREMIUM1.19
IndulgenceJOY1.18
Community OrientationOPEN1.13
PatriotismCONSERVATISM1.11
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Pennsylvania
CountryShare
United States69.2%
Italy7.0%
United Kingdom3.5%

See Pennsylvania audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Pennsylvania have in United States?

Pennsylvania has an estimated audience of 31,810,128 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Pennsylvania fans?

56.2% of Pennsylvania fans are female, 43.8% are male, with an average age of 43.8 years.

Which brands do Pennsylvania fans like most?

Pennsylvania fans show strongest brand affinity for Goop (13.68×), Governor of Michigan (16.27×), and Wok (12.73×) over the country average.

Where do Pennsylvania fans live in United States?

Pennsylvania fans in United States are most concentrated in Pennsylvania (reach 4,909,893), California (reach 3,349,457), and New York (reach 2,711,482). These three regions account for the largest share of the active audience.

What other brands do Pennsylvania fans also like?

Beyond Pennsylvania itself, the audience over-indexes on Governor of Michigan (16.27×), Wok (12.73×), Grinch (6.9×), and Vocal harmony (7.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.