Microwave oven Audience in United States

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Microwave oven has an estimated audience of 23,448,965 people in United States. 63.2% are female, 36.8% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Kitchen stove, Refrigerator, Sink, Stove, Countertop.

The average Microwave oven fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kitchen stove, Refrigerator, Sink, with strongest over-indexing on Kitchen stove (6.3× the country average). Demographically, the Microwave oven audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Microwave oven fans

Demographic split for Microwave oven audience in United States
MetricValue
Female63.2%
Male36.8%
Average age45.6
Estimated audience size23,448,965

Audience persona

The typical Microwave oven fan in United States is more female, around 45.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Kitchen stove.

Top regions in United States

Top regions ranked by reach for Microwave oven in United States
RegionReachAffinity
California3,023,9671.17×
Texas2,113,9041.05×
Florida1,766,1131.11×
New York1,593,5621.22×
Pennsylvania906,3991.15×
Georgia850,4291.18×
Ohio824,2531.14×
Illinois805,2631.03×
North Carolina735,3241.04×
Michigan729,0371.19×
New Jersey689,5151.16×
Virginia594,6631.04×
Tennessee496,4491.06×
Massachusetts490,6731.06×
Washington478,9801.02×
Maryland459,8941.14×
Indiana437,9821.02×
Missouri416,7301.1×
Arizona415,6140.87×
Alabama393,9591.2×
Louisiana367,6181.22×
South Carolina358,1711.02×
Wisconsin323,5310.92×
Kentucky310,4551.06×
Colorado296,1900.8×
Minnesota289,0620.86×
Oklahoma274,9731.06×
Oregon274,2421.02×
Connecticut255,1601.08×
Nevada207,3710.91×
Arkansas205,0981.06×
Mississippi204,4221.06×
Kansas182,4430.99×
Iowa175,3290.91×
Utah169,7650.81×
West Virginia118,5131.09×
Hawaii108,8251.08×
New Mexico105,4120.9×
Idaho103,0410.88×
Nebraska97,8580.83×
New Hampshire96,2221.04×
Maine89,0011.06×
Delaware68,8871.06×
Rhode Island68,3760.92×
Washington, District of Columbia65,0700.92×
Montana57,5780.89×
South Dakota38,3840.71×
North Dakota36,5040.76×
Alaska34,9270.7×
Vermont31,4560.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Microwave oven audience
BrandAffinityCategory
Kitchen stove6.3×Home & Garden
Refrigerator5.33×Home & Garden
Sink5.03×Home & Garden
Stove4.68×Home & Garden
Countertop4.82×Home & Garden
Dollar Tree3.1×Shopping
Cabinetry4.25×Home & Garden
Dollar General2.77×Shopping
Friendship2.47×Kids & Family
Christmas2.7×Kids & Family
Food1.65×Food & Beverages
United States1.78×Travel & Leisure
Dishwasher6.21×Home & Garden
Sales promotion2.19×Shopping
Dessert wine6.75×Food & Beverages
Nature1.97×Home & Garden
Lowe's2.26×Shopping
Yahoo!奇摩名人娛樂2.71×Internet & Social Media
Kitchen2.06×Home & Garden
Beverages1.68×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Microwave oven audience
TraitClusterScore
Luxury OrientationPREMIUM2.86
Risk AppetiteTHRILL1.86
Quality AwarenessPREMIUM1.74
Convenience OrientationPREMIUM1.65
Family OrientationCONSERVATISM1.58
DIY MentalityTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Microwave oven
CountryShare
United States24.9%
United Kingdom6.1%
Brazil5.9%

See Microwave oven audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Microwave oven have in United States?

Microwave oven has an estimated audience of 23,448,965 people in United States, concentrated in California and Texas.

What is the gender split and age of Microwave oven fans?

63.2% of Microwave oven fans are female, 36.8% are male, with an average age of 45.6 years.

Which brands do Microwave oven fans like most?

Microwave oven fans show strongest brand affinity for Kitchen stove (6.3×), Refrigerator (5.33×), and Sink (5.03×) over the country average.

Where do Microwave oven fans live in United States?

Microwave oven fans in United States are most concentrated in California (reach 3,023,967), Texas (reach 2,113,904), and Florida (reach 1,766,113). These three regions account for the largest share of the active audience.

What other brands do Microwave oven fans also like?

Beyond Microwave oven itself, the audience over-indexes on Refrigerator (5.33×), Sink (5.03×), Stove (4.68×), and Countertop (4.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Microwave oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.