Rascasse Audience Intelligence

Microwave oven Audience in United States

A data profile of the people who buy, follow and care about Microwave oven in United States — modelled from more than twelve digital signal sources. Microwave oven has an estimated audience of 23,448,965 people in United States.

#911among Topic in United States#100in Home & Garden

The average Microwave oven fan in United States is 45.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kitchen stove, Refrigerator, Sink, with strongest over-indexing on Kitchen stove (6.3× the country average).

Demographically, the Microwave oven audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Microwave oven fan in United States is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Kitchen stove.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microwave oven profile in United States.

Audience size
23.4M
in United States
Gender
63.2%♀
36.8% male
Age
45.6
average years
Country rank
#1333
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Microwave oven fans

63.2% are female, 36.8% are male, average age 45.6.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Microwave oven audience in United States
MetricValue
Female63.2%
Male36.8%
Average age45.6
Estimated audience size23,448,965
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Microwave oven audience in United States
Age bracketShare%
16-198%
20-2913%
30-3919%
40-4924%
50+36%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Microwave oven audience comes from United States.

Worldwide audience distribution share by country for Microwave oven
CountryShare
United States24.9%
United Kingdom6.1%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microwave oven audience in United States is strongest.

Fig. 05

Top regions by affinity

Microwave oven fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~400K1.25×
02Mississippi~200K1.23×
03Alabama~400K1.21×
04South Carolina~400K1.20×
05Arkansas~200K1.17×
06Kentucky~300K1.15×
07Florida~2M1.13×
08Georgia~800K1.13×
09West Virginia~100K1.13×
10Michigan~700K1.12×
11Maine~90K1.11×
12Tennessee~500K1.10×
13Missouri~400K1.10×
14Oklahoma~300K1.10×
15Connecticut~300K1.09×
16Ohio~800K1.08×
17Hawaii~100K1.08×
18Pennsylvania~800K1.07×
19New Jersey~600K1.07×
20Maryland~400K1.07×
21Delaware~70K1.07×
22North Carolina~700K1.06×
23New York~1.5M1.05×
24Indiana~400K1.04×
25New Hampshire~100K1.04×
26California~2.5M1.02×
27Virginia~600K1.01×
28Kansas~200K1.01×
29Texas~2M1.00×
30Illinois~800K0.98×
31Massachusetts~500K0.98×
32Wisconsin~300K0.96×
33Oregon~300K0.96×
34New Mexico~100K0.95×
35Rhode Island~70K0.95×
36Montana~60K0.94×
37Washington~400K0.93×
38Iowa~200K0.93×
39Idaho~100K0.92×
40Arizona~400K0.90×
41South Dakota~50K0.88×
42Vermont~40K0.88×
43Nebraska~100K0.86×
44Nevada~200K0.85×
45Minnesota~300K0.84×
46North Dakota~40K0.84×
47Alaska~40K0.80×
48Washington, District of Columbia~60K0.79×
49Utah~200K0.77×
50Colorado~300K0.75×
Fig. 06

Affinity by region

Affinity by region — Microwave oven, United States
0.75×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microwave oven audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microwave oven audience
#·InterestCategoryAffinity×
01Dessert wineFood & Beverages6.75×
02Kitchen stoveHome & Garden6.30×
03DishwasherHome & Garden6.21×
04RefrigeratorHome & Garden5.33×
05SinkHome & Garden5.03×
06CountertopHome & Garden4.82×
07StoveHome & Garden4.68×
08CabinetryHome & Garden4.25×
09Dick Van DykeMovies & TV3.90×
10Dollar TreeShopping3.10×
11Dollar GeneralShopping2.77×
12ChristmasKids & Family2.70×
13Sam's ClubShopping2.53×
14Lindsey GrahamPolitics & Society2.53×
15FriendshipKids & Family2.47×
16Sales promotionShopping2.19×
17KitchenHome & Garden2.06×
18NatureHome & Garden1.97×
19United StatesTravel & Leisure1.78×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microwave oven audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microwave oven audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.20×
Need for SecurityCONSERVATISM2.06×
Quality AwarenessPREMIUM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microwave oven audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
SustainabilityBALANCE0.92×
ExtroversionTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Microwave oven have in United States?

Microwave oven has an estimated audience of 23,448,965 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Microwave oven fans?

63.2% of Microwave oven fans are female, 36.8% are male, with an average age of 45.6 years.

03

Which brands do Microwave oven fans like most?

Microwave oven fans show strongest brand affinity for Kitchen stove (6.3×), Refrigerator (5.33×), and Sink (5.03×) over the country average.

04

Where do Microwave oven fans live in United States?

Microwave oven fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Microwave oven fans also like?

Beyond Microwave oven itself, the audience over-indexes on Refrigerator (5.33×), Sink (5.03×), Stove (4.68×), and Countertop (4.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Microwave oven audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Microwave oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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