Sink Audience in United States

Sink has an estimated audience of 24,526,960 people in United States. 65.0% are female, 35.0% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Microblogging, Singer-songwriter.

The average Sink fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sink audience skews more female with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sink fans

Demographic split for Sink audience in United States
MetricValue
Female65.0%
Male35.0%
Average age45.4
Estimated audience size24,526,960

Audience persona

The typical Sink fan in United States is more female, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sink in United States
RegionReachAffinity
California3,749,2471.39×
Texas2,948,8271.4×
Florida2,030,7081.22×
New York1,541,2621.12×
Georgia890,8061.18×
Illinois840,7441.03×
Pennsylvania754,9760.91×
North Carolina713,3500.97×
Ohio681,8150.9×
Michigan640,7301×
New Jersey629,7931.01×
Virginia628,1121.05×
Arizona543,4391.09×
Tennessee522,1931.06×
Washington519,9341.06×
Indiana500,5241.12×
Massachusetts469,2170.97×
Colorado431,3381.12×
Missouri418,0771.06×
Maryland405,0220.96×
Louisiana371,8551.18×
South Carolina352,6130.96×
Alabama340,1880.99×
Minnesota312,2600.89×
Wisconsin309,9450.84×
Kentucky295,8190.96×
Oklahoma295,0031.08×
Oregon281,0701×
Nevada269,3261.14×
Connecticut247,1861×
Utah235,2491.07×
Arkansas228,9241.13×
Mississippi211,3171.05×
Kansas198,4721.03×
Iowa189,7460.94×
New Mexico132,8391.08×
Nebraska114,1620.93×
Idaho108,0450.88×
West Virginia98,5810.86×
Hawaii98,2160.93×
New Hampshire74,9420.78×
Maine72,7170.83×
Rhode Island68,7020.88×
Washington, District of Columbia62,0690.84×
Wyoming57,7041.59×
Montana54,0550.79×
Delaware50,8760.75×
South Dakota47,3700.84×
Alaska39,0210.74×
North Dakota37,2790.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sink audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage35.83×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Honda HR-V24.44×Cars & Mobility
Cabinetry4.93×Home & Garden
Pre-school playgroup26.7×Kids & Family
Toilet6.74×Home & Garden
MSN2.96×News
Charles, Prince of Wales18.87×Politics & Society
Microwave oven4.4×Home & Garden
Hobby Lobby2.49×Home & Garden
Countertop3.84×Home & Garden
Jeep Grand Cherokee6.53×Cars & Mobility
Real property3.14×Home & Garden
Aldi2.29×Shopping
Staples (Canada)2.65×Business & Career
Kitchen1.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sink audience
TraitClusterScore
DIY MentalityTHRILL1.51
Family OrientationCONSERVATISM1.43
Convenience OrientationPREMIUM1.38
Price SensitivityPREMIUM1.36
IndulgenceJOY1.34
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Sink
CountryShare
United States23.0%
United Kingdom7.5%
Brazil6.9%

See Sink audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sink have in United States?

Sink has an estimated audience of 24,526,960 people in United States, concentrated in California and Texas.

What is the gender split and age of Sink fans?

65.0% of Sink fans are female, 35.0% are male, with an average age of 45.4 years.

Which brands do Sink fans like most?

Sink fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kia Sportage (35.83×) over the country average.

Where do Sink fans live in United States?

Sink fans in United States are most concentrated in California (reach 3,749,247), Texas (reach 2,948,827), and Florida (reach 2,030,708). These three regions account for the largest share of the active audience.

What other brands do Sink fans also like?

Beyond Sink itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Kia Sportage (35.83×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.