Rascasse Audience Intelligence

Sink Audience in United States

A data profile of the people who buy, follow and care about Sink in United States — modelled from more than twelve digital signal sources. Sink has an estimated audience of 24,526,960 people in United States.

#858among Topic in United States#92in Home & Garden

The average Sink fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Countertop, Cabinetry, Microwave oven, with strongest over-indexing on Countertop (5.57× the country average).

Demographically, the Sink audience skews more female with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sink fan in United States is more female, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Countertop.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sink profile in United States.

Audience size
24.5M
in United States
Gender
65.0%♀
35.0% male
Age
45.4
average years
Country rank
#1260
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sink fans

65.0% are female, 35.0% are male, average age 45.4.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Sink audience in United States
MetricValue
Female65.0%
Male35.0%
Average age45.4
Estimated audience size24,526,960
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Sink audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4925%
50+34%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Sink audience comes from United States.

Worldwide audience distribution share by country for Sink
CountryShare
United States23.0%
United Kingdom7.5%
Brazil6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sink audience in United States is strongest.

Fig. 05

Top regions by affinity

Sink fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~70K1.88×
02Texas~3M1.34×
03California~3.5M1.25×
04Arkansas~200K1.18×
05Georgia~900K1.15×
06Indiana~500K1.13×
07Louisiana~400K1.12×
08Florida~2M1.10×
09Missouri~400K1.09×
10Utah~200K1.08×
11Oklahoma~300K1.07×
12New Mexico~100K1.06×
13Nevada~200K1.05×
14Mississippi~200K1.05×
15Arizona~500K1.04×
16Colorado~400K1.04×
17Kansas~200K1.03×
18New York~1.5M1.02×
19Illinois~800K1.01×
20Virginia~600K1.01×
21New Jersey~600K1.00×
22Tennessee~500K1.00×
23Nebraska~100K1.00×
24Kentucky~300K0.99×
25North Carolina~700K0.98×
26Alabama~300K0.98×
27Michigan~600K0.97×
28Iowa~200K0.97×
29South Dakota~50K0.97×
30Washington~500K0.96×
31Connecticut~200K0.96×
32Maryland~400K0.95×
33South Carolina~400K0.95×
34Idaho~100K0.95×
35Pennsylvania~800K0.94×
36Hawaii~100K0.94×
37Oregon~300K0.93×
38West Virginia~100K0.92×
39Massachusetts~400K0.91×
40Ohio~700K0.90×
41Rhode Island~70K0.90×
42North Dakota~50K0.90×
43Minnesota~300K0.89×
44Wisconsin~300K0.87×
45Maine~80K0.87×
46Montana~60K0.87×
47Alaska~50K0.86×
48Delaware~60K0.83×
49New Hampshire~80K0.82×
50Washington, District of Columbia~60K0.80×
Fig. 06

Affinity by region

Affinity by region — Sink, United States
0.80×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sink audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sink audience
#·InterestCategoryAffinity×
01ToiletHome & Garden6.07×
02CountertopHome & Garden5.57×
03Microwave ovenHome & Garden5.03×
04CabinetryHome & Garden4.45×
05CutleryHome & Garden3.50×
06Non-alcoholic beverageFood & Beverages3.18×
07HypermarketShopping2.86×
08QVCMovies & TV2.70×
09Modern architectureArts & Culture2.63×
10KitchenwareHome & Garden2.59×
11Real propertyHome & Garden2.22×
12Hardware storeHome & Garden2.18×
13Discount storesShopping2.17×
14ApartmentBusiness & Career2.07×
15PharmacyBusiness & Career2.03×
16Organic foodFood & Beverages1.62×
17Home AppliancesHome & Garden1.61×
18IKEAHome & Garden1.60×
19Nonprofit organizationPolitics & Society1.57×
20MSNNews1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sink audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sink audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.57×
Convenience OrientationPREMIUM1.57×
IndulgenceJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sink audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
Social Media UsageJOY0.88×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sink have in United States?

Sink has an estimated audience of 24,526,960 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sink fans?

65.0% of Sink fans are female, 35.0% are male, with an average age of 45.4 years.

03

Which brands do Sink fans like most?

Sink fans show strongest brand affinity for Countertop (5.57×), Cabinetry (4.45×), and Microwave oven (5.03×) over the country average.

04

Where do Sink fans live in United States?

Sink fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Sink fans also like?

Beyond Sink itself, the audience over-indexes on Cabinetry (4.45×), Microwave oven (5.03×), Toilet (6.07×), and Apartment (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Sink audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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