A data profile of the people who buy, follow and care about Sink in Brazil — modelled from more than twelve digital signal sources. Sink has an estimated audience of 7,350,488 people in Brazil.
Sink has an estimated audience of 7,350,488 people in Brazil. 74.1% are female, 25.9% are male, average age 45.3. Top brand affinities: Microwave oven, Instagram, Country music, Rock music, Shopping malls.
Top brand affinities include Microwave oven, Instagram, Country music, with strongest over-indexing on Microwave oven (7.15× the country average).
Demographically, the Sink audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Creativity, Tradition.
The typical Sink fan in Brazil is more female, around 45.3 years old, with strong Creativity tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Sink profile in Brazil.
74.1% are female, 25.9% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 45.3 |
| Estimated audience size | 7,350,488 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Sink audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 7.5% |
| Brazil | 6.9% |
The strongest cross-interests of the Sink audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 7.15× | ||
| 02 | Dafiti | Fashion & Accessoires | 2.79× | ||
| 03 | Rock music | Music & Radio | 2.28× | ||
| 04 | Country music | Music & Radio | 2.26× | ||
| 05 | Pop music | Music & Radio | 2.26× | ||
| 06 | MSN | News | 2.26× | ||
| 07 | Internet & Social Media | 2.24× | |||
| 08 | Shopping malls | Shopping | 2.15× | ||
| 09 | Coritiba Foot Ball Club | Sports | 2.11× | ||
| 10 | Hypermarket | Shopping | 2.09× | ||
| 11 | Medicine | Business & Career | 2.06× | ||
| 12 | Hip hop music | Music & Radio | 2.03× | ||
| 13 | Furniture | Home & Garden | 1.94× | ||
| 14 | Soul music | Music & Radio | 1.93× | ||
| 15 | Fragrances | Beauty & Wellness | 1.90× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.81× | ||
| 17 | Wine | Food & Beverages | 1.78× | ||
| 18 | Jazz music | Music & Radio | 1.73× | ||
| 19 | Personal care | Health | 1.62× | ||
| 20 | Entrepreneurship | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.70× | |
| Tradition | CONSERVATISM | 1.68× | |
| Convenience Orientation | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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