Sink Audience in Germany
Sink has an estimated audience of 3,727,329 people in Germany. 65.2% are female, 34.8% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Kitchen cabinet, Tagesschau, Kitchenware, Satire.
The average Sink fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Kitchen cabinet, Tagesschau, with strongest over-indexing on Pillow (8.02× the country average). Demographically, the Sink audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sink fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 43.8 |
| Estimated audience size | 3,727,329 |
Audience persona
The typical Sink fan in Germany is more female, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 855,633 | 1.05× |
| Bayern | 647,104 | 1.08× |
| Baden-Württemberg | 488,246 | 0.96× |
| Hessen | 482,420 | 1.7× |
| Berlin | 325,724 | 1.95× |
| Niedersachsen | 322,394 | 0.89× |
| Rheinland-Pfalz | 162,793 | 0.87× |
| Sachsen | 141,095 | 0.77× |
| Schleswig-Holstein | 111,431 | 0.83× |
| Hamburg | 94,999 | 1.13× |
| Brandenburg | 92,515 | 0.8× |
| Thüringen | 73,117 | 0.77× |
| Sachsen-Anhalt | 60,292 | 0.62× |
| Mecklenburg-Vorpommern | 44,189 | 0.62× |
| Bremen | 39,660 | 1.24× |
| Saarland | 32,214 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 8.02× | Home & Garden |
| Kitchen cabinet | 14.59× | Home & Garden |
| Tagesschau | 2.48× | Movies & TV |
| Kitchenware | 4.22× | Home & Garden |
| Satire | 4.54× | Literature |
| Hygiene | 3.28× | Beauty & Wellness |
| Countertop | 5.4× | Home & Garden |
| IKEA | 2.08× | Home & Garden |
| Obi (store) | 2.04× | Shopping |
| Terraced house | 4.23× | Home & Garden |
| Garden furniture | 3.82× | Home & Garden |
| Pets | 1.64× | Pets & Animals |
| Kitchen garden | 11.78× | Home & Garden |
| Ornamental plant | 3.06× | Home & Garden |
| Renovation | 2.53× | Home & Garden |
| Family | 1.65× | Kids & Family |
| TK Maxx | 2× | Shopping |
| German television comedy | 4.33× | Movies & TV |
| Home improvement | 1.75× | Home & Garden |
| Wetter.com | 1.85× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.28 |
| DIY Mentality | THRILL | 2.1 |
| Design Affinity | PREMIUM | 1.71 |
| Family Orientation | CONSERVATISM | 1.47 |
| Creativity | OPEN | 1.36 |
| Sports Activity | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 7.5% |
| Brazil | 6.9% |
See Sink audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sink have in Germany?
Sink has an estimated audience of 3,727,329 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sink fans?
65.2% of Sink fans are female, 34.8% are male, with an average age of 43.8 years.
Which brands do Sink fans like most?
Sink fans show strongest brand affinity for Pillow (8.02×), Kitchen cabinet (14.59×), and Tagesschau (2.48×) over the country average.
Where do Sink fans live in Germany?
Sink fans in Germany are most concentrated in Nordrhein-Westfalen (reach 855,633), Bayern (reach 647,104), and Baden-Württemberg (reach 488,246). These three regions account for the largest share of the active audience.
What other brands do Sink fans also like?
Beyond Sink itself, the audience over-indexes on Kitchen cabinet (14.59×), Tagesschau (2.48×), Kitchenware (4.22×), and Satire (4.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.