Villeroy & Boch Audience in Germany
Villeroy & Boch has an estimated audience of 1,156,505 people in Germany. 62.3% are female, 37.7% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bathtub, Heating system, Smeg (appliances), Bathroom, Sink.
The average Villeroy & Boch fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bathtub, Heating system, Smeg (appliances), with strongest over-indexing on Bathtub (15.81× the country average). Demographically, the Villeroy & Boch audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Home accessories
Demographics of Villeroy & Boch fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 36.9 |
| Estimated audience size | 1,156,505 |
Audience persona
The typical Villeroy & Boch fan in Germany is more female, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for Bathtub.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 220,436 | 0.87× |
| Bayern | 161,394 | 0.87× |
| Baden-Württemberg | 143,743 | 0.91× |
| Hessen | 93,842 | 1.06× |
| Niedersachsen | 81,786 | 0.73× |
| Berlin | 68,452 | 1.32× |
| Rheinland-Pfalz | 67,674 | 1.17× |
| Saarland | 49,136 | 3.46× |
| Sachsen | 36,830 | 0.65× |
| Schleswig-Holstein | 33,793 | 0.81× |
| Brandenburg | 27,102 | 0.76× |
| Hamburg | 23,969 | 0.92× |
| Sachsen-Anhalt | 15,465 | 0.52× |
| Thüringen | 14,314 | 0.49× |
| Mecklenburg-Vorpommern | 11,930 | 0.54× |
| Bremen | 9,173 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bathtub | 15.81× | Beauty & Wellness |
| Heating system | 16.32× | Home & Garden |
| Smeg (appliances) | 15.7× | Home & Garden |
| Bathroom | 5.01× | Home & Garden |
| Sink | 6.87× | Home & Garden |
| Street One | 5.83× | Fashion & Accessoires |
| Hebe | 20.65× | Home & Garden |
| Bauhaus | 2.97× | Shopping |
| Woman | 3.84× | Kids & Family |
| Plumbing | 5.39× | Home & Garden |
| Senior management | 18.23× | Business & Career |
| Euphoria | 2.66× | Movies & TV |
| Garden furniture | 4.84× | Home & Garden |
| Obi (store) | 2.39× | Shopping |
| Grohe | 13.04× | Home & Garden |
| QVC | 3.83× | Movies & TV |
| Toilet | 6.85× | Home & Garden |
| Duravit | 17.79× | Home & Garden |
| Shower | 6.08× | Beauty & Wellness |
| Ideal Standard | 24.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.06 |
| Design Affinity | PREMIUM | 2.13 |
| DIY Mentality | THRILL | 1.73 |
| Luxury Orientation | PREMIUM | 1.38 |
| Creativity | OPEN | 1.29 |
| Indulgence | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.2% |
| United States | 12.2% |
| Italy | 12.1% |
See Villeroy & Boch audiences in other countries
More Home accessories audiences in Germany
- Zara Home (2,227,103)
- Maisons du Monde (2,021,526)
- Tupperware (1,296,277)
- Muji (856,180)
- Iittala (773,683)
Frequently asked questions
How many fans does Villeroy & Boch have in Germany?
Villeroy & Boch has an estimated audience of 1,156,505 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Villeroy & Boch fans?
62.3% of Villeroy & Boch fans are female, 37.7% are male, with an average age of 36.9 years.
Which brands do Villeroy & Boch fans like most?
Villeroy & Boch fans show strongest brand affinity for Bathtub (15.81×), Heating system (16.32×), and Smeg (appliances) (15.7×) over the country average.
Where do Villeroy & Boch fans live in Germany?
Villeroy & Boch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 220,436), Bayern (reach 161,394), and Baden-Württemberg (reach 143,743). These three regions account for the largest share of the active audience.
What other brands do Villeroy & Boch fans also like?
Beyond Villeroy & Boch itself, the audience over-indexes on Heating system (16.32×), Smeg (appliances) (15.7×), Bathroom (5.01×), and Sink (6.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Villeroy & Boch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.