Rascasse Audience Intelligence

Villeroy & Boch Target Market in Germany

A data profile of the people who buy, follow and care about Villeroy & Boch in Germany — modelled from more than twelve digital signal sources. Villeroy & Boch has an estimated audience of 1,153,628 people in Germany.

#4among Home accessories in Germany#747among Brand in Germany#385in Home & Garden

The average Villeroy & Boch fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bathtub, Heating system, Smeg (appliances), with strongest over-indexing on Bathtub (15.81× the country average).

Demographically, the Villeroy & Boch audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Villeroy & Boch fan in Germany is more female, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for Bathtub.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Villeroy & Boch profile in Germany.

Audience size
1.2M
in Germany
Gender
62.3%♀
37.7% male
Age
36.9
average years
Country rank
#5745
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Villeroy & Boch

62.3% are female, 37.7% are male, average age 36.9.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Villeroy & Boch audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age36.9
Estimated audience size1,153,628
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Villeroy & Boch audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Villeroy & Boch audience comes from Germany.

Worldwide audience distribution share by country for Villeroy & Boch
CountryShare
Germany17.1%
United States12.2%
Italy12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Villeroy & Boch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Villeroy & Boch customers by region in Germany
#RegionReachAffinity×
01Saarland~60K4.26×
02Berlin~80K1.46×
03Rheinland-Pfalz~60K1.12×
04Hessen~80K0.96×
05Bremen~9K0.90×
06Hamburg~20K0.85×
07Baden-Württemberg~100K0.83×
08Nordrhein-Westfalen~200K0.79×
09Bayern~100K0.78×
10Brandenburg~30K0.78×
11Schleswig-Holstein~30K0.75×
12Niedersachsen~80K0.67×
13Sachsen~40K0.62×
14Mecklenburg-Vorpommern~10K0.60×
15Sachsen-Anhalt~20K0.57×
16Thüringen~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Villeroy & Boch, Germany
0.55×1.00×4.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Villeroy & Boch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Villeroy & Boch audience
#·InterestCategoryAffinity×
01Ideal StandardHome & Garden24.62×
02HebeHome & Garden20.65×
03Senior managementBusiness & Career18.23×
04DuravitHome & Garden17.79×
05Heating systemHome & Garden16.32×
06BathtubBeauty & Wellness15.81×
07Smeg (appliances)Home & Garden15.70×
08GroheHome & Garden13.04×
09GeberitHome & Garden11.56×
10SinkHome & Garden6.87×
11ToiletHome & Garden6.85×
12ShowerBeauty & Wellness6.08×
13Street OneFashion & Accessoires5.83×
14PlumbingHome & Garden5.39×
15BathroomHome & Garden5.01×
16Garden furnitureHome & Garden4.84×
17WomanKids & Family3.84×
18QVCMovies & TV3.83×
19BauhausShopping2.97×
20Obi (store)Shopping2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Villeroy & Boch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Villeroy & Boch audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.46×
Design AffinityPREMIUM2.33×
IndulgenceJOY1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Villeroy & Boch audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
PatriotismCONSERVATISM0.75×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Villeroy & Boch's target market in Germany?

Villeroy & Boch's target market in Germany covers an estimated 1,153,628 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Villeroy & Boch customers?

62.3% of the Villeroy & Boch audience are female, 37.7% are male, with an average age of 36.9 years.

03

Which brands do Villeroy & Boch fans like most?

Villeroy & Boch fans show strongest brand affinity for Bathtub (15.81×), Heating system (16.32×), and Smeg (appliances) (15.7×) over the country average.

04

Where do Villeroy & Boch fans live in Germany?

Villeroy & Boch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Villeroy & Boch fans also like?

Beyond Villeroy & Boch itself, the audience over-indexes on Heating system (16.32×), Smeg (appliances) (15.7×), Bathroom (5.01×), and Sink (6.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home accessories audiences in Germany

See Villeroy & Boch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Villeroy & Boch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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