Villeroy & Boch Audience in United States

Villeroy & Boch logo

Villeroy & Boch has an estimated audience of 820,856 people in United States. 52.5% are female, 47.5% are male, average age 35.1. Top regions: California, New York, Florida. Top brand affinities: National Car Rental, Wood (magazine), Leatherman, Web.com, Knight Transportation.

The average Villeroy & Boch fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include National Car Rental, Wood (magazine), Leatherman, with strongest over-indexing on National Car Rental (73.61× the country average). Demographically, the Villeroy & Boch audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

Demographics of Villeroy & Boch fans

Demographic split for Villeroy & Boch audience in United States
MetricValue
Female52.5%
Male47.5%
Average age35.1
Estimated audience size820,856

Audience persona

The typical Villeroy & Boch fan in United States is balanced, around 35.1 years old, with strong DIY Mentality tendencies and a notable affinity for National Car Rental.

Top regions in United States

Top regions ranked by reach for Villeroy & Boch in United States
RegionReachAffinity
California200,6182.22×
New York100,8542.2×
Florida87,5311.58×
Texas78,4491.11×
New Jersey54,4672.61×
Georgia42,9491.7×
Illinois37,1671.36×
Virginia33,4301.67×
Washington32,8331.99×
Pennsylvania28,0841.02×
North Carolina25,3281.03×
Michigan24,5201.14×
Maryland20,5461.46×
Ohio19,3640.77×
Tennessee15,7370.96×
Arizona14,5000.87×
Colorado14,0751.09×
Alabama13,5951.19×
Connecticut12,9381.57×
Oregon11,5511.23×
Massachusetts11,5470.71×
South Carolina10,8840.88×
Indiana10,8190.72×
Minnesota8,8990.76×
Wisconsin8,7440.71×
Missouri8,1580.62×
Nevada8,0721.02×
Kentucky6,7110.65×
Louisiana6,1810.58×
Washington, District of Columbia5,3102.15×
Oklahoma5,1630.57×
Hawaii4,5321.28×
Utah4,3970.6×
Arkansas3,6360.54×
Kansas3,2490.5×
Maine3,1281.06×
Idaho2,9060.71×
Iowa2,8810.43×
New Mexico2,8600.69×
Mississippi2,5790.38×
Rhode Island2,2830.87×
Delaware1,9130.84×
West Virginia1,8980.5×
Nebraska1,7550.43×
Vermont1,5941.11×
New Hampshire1,4490.45×
Alaska1,3390.76×
Montana1,2880.57×
North Dakota6190.37×
Wyoming5990.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Villeroy & Boch audience
BrandAffinityCategory
National Car Rental73.61×Cars & Mobility
Wood (magazine)75.58×Business & Career
Leatherman99.65×Home & Garden
Web.com150.98×Internet & Social Media
Knight Transportation134.62×Business & Career
Royal Copenhagen125.57×Home & Garden
Planes, Trains and Automobiles44.45×Movies & TV
Lumber Liquidators46.5×Shopping
The Home Depot Careers92.19×Business & Career
National Farm Machinery Show60.93×Business & Career
Makita Tools43.39×Home & Garden
Mac Tools45.1×Home & Garden
Hansgrohe65.07×Home & Garden
Truck Paper44.75×
Detox19.5×Health
PJ Trailers46.38×Business & Career
Ingersoll Rand44.44×Business & Career
Julia Stiles20×Movies & TV
Milwaukee Electric Tool Corporation20.39×Home & Garden
Fornasetti98.4×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Villeroy & Boch audience
TraitClusterScore
DIY MentalityTHRILL3.59
Quality AwarenessPREMIUM2.55
Design AffinityPREMIUM2.54
Luxury OrientationPREMIUM2.18
IndulgenceJOY2.06
Convenience OrientationPREMIUM1.93

Worldwide distribution

Worldwide audience distribution share by country for Villeroy & Boch
CountryShare
Germany17.2%
United States12.2%
Italy12.1%

See Villeroy & Boch audiences in other countries

More Home accessories audiences in United States

Frequently asked questions

How many fans does Villeroy & Boch have in United States?

Villeroy & Boch has an estimated audience of 820,856 people in United States, concentrated in California and New York.

What is the gender split and age of Villeroy & Boch fans?

52.5% of Villeroy & Boch fans are female, 47.5% are male, with an average age of 35.1 years.

Which brands do Villeroy & Boch fans like most?

Villeroy & Boch fans show strongest brand affinity for National Car Rental (73.61×), Wood (magazine) (75.58×), and Leatherman (99.65×) over the country average.

Where do Villeroy & Boch fans live in United States?

Villeroy & Boch fans in United States are most concentrated in California (reach 200,618), New York (reach 100,854), and Florida (reach 87,531). These three regions account for the largest share of the active audience.

What other brands do Villeroy & Boch fans also like?

Beyond Villeroy & Boch itself, the audience over-indexes on Wood (magazine) (75.58×), Leatherman (99.65×), Web.com (150.98×), and Knight Transportation (134.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Villeroy & Boch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.