Rascasse Audience Intelligence

Villeroy & Boch Target Market in United States

A data profile of the people who buy, follow and care about Villeroy & Boch in United States — modelled from more than twelve digital signal sources. Villeroy & Boch has an estimated audience of 821,697 people in United States.

#12among Home accessories in United States#2776among Brand in United States#1224in Home & Garden

The average Villeroy & Boch fan in United States is 35.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include National Car Rental, Wood (magazine), Leatherman, with strongest over-indexing on National Car Rental (73.61× the country average).

Demographically, the Villeroy & Boch audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Villeroy & Boch fan in United States is balanced, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for National Car Rental.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Villeroy & Boch profile in United States.

Audience size
822K
in United States
Gender
52.5%♀
47.5% male
Age
35.1
average years
Country rank
#27005
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Villeroy & Boch

52.5% are female, 47.5% are male, average age 35.1.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Villeroy & Boch audience in United States
MetricValue
Female52.5%
Male47.5%
Average age35.1
Estimated audience size821,697
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Villeroy & Boch audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3919%
40-4916%
50+13%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Villeroy & Boch audience comes from United States.

Worldwide audience distribution share by country for Villeroy & Boch
CountryShare
Germany17.1%
United States12.2%
Italy12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Villeroy & Boch audience in United States is strongest.

Fig. 05

Top regions by affinity

Villeroy & Boch customers by region in United States
#RegionReachAffinity×
01New Jersey~50K2.48×
02California~200K2.11×
03New York~100K2.09×
04Washington~30K1.99×
05Washington, District of Columbia~5K1.85×
06Virginia~30K1.62×
07Georgia~40K1.59×
08Florida~90K1.55×
09Connecticut~10K1.55×
10Maryland~20K1.43×
11Illinois~40K1.32×
12Hawaii~4K1.19×
13Oregon~10K1.17×
14Alabama~10K1.10×
15Colorado~10K1.09×
16Maine~3K1.08×
17Michigan~20K1.06×
18Vermont~2K1.04×
19Pennsylvania~30K1.03×
20Texas~70K1.01×
21Nevada~8K1.01×
22North Carolina~20K1.00×
23Tennessee~20K0.98×
24Rhode Island~3K0.97×
25Delaware~2K0.94×
26Alaska~2K0.92×
27South Carolina~10K0.91×
28Idaho~4K0.91×
29Arizona~10K0.88×
30Montana~2K0.86×
31North Dakota~1K0.86×
32South Dakota~2K0.85×
33Minnesota~10K0.81×
34New Mexico~3K0.81×
35West Virginia~3K0.79×
36New Hampshire~3K0.78×
37Wisconsin~9K0.76×
38Kentucky~8K0.76×
39Utah~6K0.76×
40Ohio~20K0.75×
41Indiana~10K0.74×
42Nebraska~3K0.74×
43Massachusetts~10K0.73×
44Arkansas~5K0.73×
45Mississippi~5K0.72×
46Kansas~5K0.72×
47Missouri~9K0.70×
48Oklahoma~6K0.70×
49Louisiana~7K0.69×
50Iowa~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Villeroy & Boch, United States
0.68×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Villeroy & Boch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Villeroy & Boch audience
#·InterestCategoryAffinity×
01Web.comInternet & Social Media150.98×
02Knight TransportationBusiness & Career134.62×
03Royal CopenhagenHome & Garden125.57×
04LeathermanHome & Garden99.65×
05The Home Depot CareersBusiness & Career92.19×
06Wood (magazine)Business & Career75.58×
07National Car RentalCars & Mobility73.61×
08HansgroheHome & Garden65.07×
09Popular WoodworkingHome & Garden63.53×
10National Farm Machinery ShowBusiness & Career60.93×
11Lumber LiquidatorsShopping46.50×
12PJ TrailersBusiness & Career46.38×
13Mac ToolsHome & Garden45.10×
14Truck PaperBrand44.75×
15Planes, Trains and AutomobilesMovies & TV44.45×
16Ingersoll RandBusiness & Career44.44×
17Makita ToolsHome & Garden43.39×
18Milwaukee Electric Tool CorporationHome & Garden20.39×
19Julia StilesMovies & TV20.00×
20DetoxHealth19.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Villeroy & Boch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Villeroy & Boch audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.60×
Quality AwarenessPREMIUM3.07×
DIY MentalityTHRILL2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Villeroy & Boch audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.03×
Social Media UsageJOY1.21×
Risk AppetiteTHRILL1.26×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Villeroy & Boch's target market in United States?

Villeroy & Boch's target market in United States covers an estimated 821,697 people, concentrated in California and New York.

02

What is the gender split and age of Villeroy & Boch customers?

52.5% of the Villeroy & Boch audience are female, 47.5% are male, with an average age of 35.1 years.

03

Which brands do Villeroy & Boch fans like most?

Villeroy & Boch fans show strongest brand affinity for National Car Rental (73.61×), Wood (magazine) (75.58×), and Leatherman (99.65×) over the country average.

04

Where do Villeroy & Boch fans live in United States?

Villeroy & Boch fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Villeroy & Boch fans also like?

Beyond Villeroy & Boch itself, the audience over-indexes on Wood (magazine) (75.58×), Leatherman (99.65×), Web.com (150.98×), and Knight Transportation (134.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Villeroy & Boch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Villeroy & Boch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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