National Farm Machinery Show Audience in United States

National Farm Machinery Show has an estimated audience of 732,999 people in United States. 16.4% are female, 83.6% are male, average age 44.1. Top regions: Kentucky, Indiana, Georgia. Top brand affinities: PSV Eindhoven, Hardware store, AutoCAD, Lincoln Electric, WD-40.

The average National Farm Machinery Show fan in United States is 44.1 years old, more male, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Indiana, Georgia. Top brand affinities include PSV Eindhoven, Hardware store, AutoCAD, with strongest over-indexing on PSV Eindhoven (79.71× the country average). Demographically, the National Farm Machinery Show audience skews more male with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Event

Demographics of National Farm Machinery Show fans

Demographic split for National Farm Machinery Show audience in United States
MetricValue
Female16.4%
Male83.6%
Average age44.1
Estimated audience size732,999

Audience persona

The typical National Farm Machinery Show fan in United States is more male, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for National Farm Machinery Show in United States
RegionReachAffinity
Kentucky130,25014.17×
Indiana60,6874.53×
Georgia48,0032.13×
Ohio39,2381.74×
Illinois29,9241.23×
Tennessee26,3661.79×
Wisconsin23,4512.13×
Iowa19,0903.16×
Michigan13,7000.71×
Missouri11,5810.98×
North Carolina11,4400.52×
Pennsylvania11,3640.46×
Texas10,4350.17×
Nebraska8,6322.35×
Virginia8,5200.48×
Minnesota8,0410.77×
New York7,7010.19×
Florida7,4400.15×
California7,1450.09×
Alabama6,1500.6×
Kansas5,5280.96×
Oklahoma2,6770.33×
South Dakota2,6341.55×
Colorado2,6190.23×
North Dakota2,5021.66×
West Virginia2,3940.7×
South Carolina2,3410.21×
Arkansas2,3350.39×
Mississippi2,2660.38×
Maryland2,2060.18×
Louisiana2,0140.21×
Washington1,8060.12×
New Jersey1,5640.08×
Oregon1,4770.18×
Arizona1,4040.09×
Massachusetts1,3450.09×
Connecticut1,2660.17×
Idaho1,1740.32×
Montana1,0410.51×
Utah9400.14×
Vermont9370.73×
Alaska8960.57×
Nevada8380.12×
Maine8330.32×
Hawaii7920.25×
Wyoming7870.72×
New Mexico7810.21×
New Hampshire7400.26×
Washington, District of Columbia7310.33×
Rhode Island7140.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Farm Machinery Show audience
BrandAffinityCategory
PSV Eindhoven79.71×Sports
Hardware store9.58×Home & Garden
AutoCAD42.03×Technology & Electronics
Lincoln Electric42.42×Business & Career
WD-4026.91×Home & Garden
Diesel engine10.09×Cars & Mobility
AutoZone4.57×Cars & Mobility
Rockwell Automation49.8×Business & Career
Back to the Future14.24×Movies & TV
Husqvarna22.87×Home & Garden
Villeroy & Boch32.5×Home & Garden
Dremel26.02×Home & Garden
Iveco37.92×Cars & Mobility
Carhartt7.65×Fashion & Accessoires
True Value18.88×Shopping
ACDelco34.68×Cars & Mobility
Tractor Supply Company5.49×Shopping
Lowe's2.96×Shopping
Feyenoord35.36×Sports
Paul Stanley19.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Farm Machinery Show audience
TraitClusterScore
DIY MentalityTHRILL5.01
Luxury OrientationPREMIUM2.66
Quality AwarenessPREMIUM2.34
Family OrientationCONSERVATISM1.88
Need for SecurityCONSERVATISM1.8
Convenience OrientationPREMIUM1.68

Worldwide distribution

Worldwide audience distribution share by country for National Farm Machinery Show
CountryShare
United States91.1%
Canada3.9%
India2.2%

See National Farm Machinery Show audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does National Farm Machinery Show have in United States?

National Farm Machinery Show has an estimated audience of 732,999 people in United States, concentrated in Kentucky and Indiana.

What is the gender split and age of National Farm Machinery Show fans?

16.4% of National Farm Machinery Show fans are female, 83.6% are male, with an average age of 44.1 years.

Which brands do National Farm Machinery Show fans like most?

National Farm Machinery Show fans show strongest brand affinity for PSV Eindhoven (79.71×), Hardware store (9.58×), and AutoCAD (42.03×) over the country average.

Where do National Farm Machinery Show fans live in United States?

National Farm Machinery Show fans in United States are most concentrated in Kentucky (reach 130,250), Indiana (reach 60,687), and Georgia (reach 48,003). These three regions account for the largest share of the active audience.

What other brands do National Farm Machinery Show fans also like?

Beyond National Farm Machinery Show itself, the audience over-indexes on Hardware store (9.58×), AutoCAD (42.03×), Lincoln Electric (42.42×), and WD-40 (26.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Farm Machinery Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.