Rascasse Audience Intelligence

National Farm Machinery Show Audience in United States

A data profile of the people who buy, follow and care about National Farm Machinery Show in United States — modelled from more than twelve digital signal sources. National Farm Machinery Show has an estimated audience of 732,851 people in United States.

#336among Event in United States#1828in Business & Career

The average National Farm Machinery Show fan in United States is 44.1 years old, more male, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, Indiana, Georgia.

Top brand affinities include Hardware store, AutoCAD, WD-40, with strongest over-indexing on Hardware store (14.63× the country average).

Demographically, the National Farm Machinery Show audience skews more male with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Farm Machinery Show fan in United States is more male, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.

Category: Business & Career · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Farm Machinery Show profile in United States.

Audience size
733K
in United States
Gender
16.4%♀
83.6% male
Age
44.1
average years
Country rank
#29064
Event in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Farm Machinery Show fans

16.4% are female, 83.6% are male, average age 44.1.

Fig. 02

Gender split

16.4%
Female
83.6%
Male
Demographic split for National Farm Machinery Show audience in United States
MetricValue
Female16.4%
Male83.6%
Average age44.1
Estimated audience size732,851
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the National Farm Machinery Show audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4923%
50+31%
Fig. 04

Worldwide distribution

91.1%

of the worldwide National Farm Machinery Show audience comes from United States.

Worldwide audience distribution share by country for National Farm Machinery Show
CountryShare
United States91.1%
Canada3.9%
India2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Farm Machinery Show audience in United States is strongest.

Fig. 05

Top regions by affinity

National Farm Machinery Show fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~100K14.27×
02Indiana~60K4.31×
03Iowa~20K2.67×
04Wisconsin~20K1.84×
05Nebraska~7K1.78×
06Georgia~40K1.67×
07Tennessee~20K1.64×
08Ohio~40K1.58×
09North Dakota~2K1.33×
10South Dakota~2K1.31×
11Illinois~30K1.16×
12Missouri~10K0.97×
13Vermont~1K0.97×
14West Virginia~3K0.94×
15Alaska~1K0.93×
16Kansas~5K0.92×
17Montana~2K0.89×
18Rhode Island~2K0.88×
19Delaware~2K0.87×
20Hawaii~3K0.86×
21New Hampshire~2K0.86×
22Maine~2K0.86×
23New Mexico~3K0.85×
24Idaho~3K0.84×
25Minnesota~9K0.83×
26Washington, District of Columbia~2K0.83×
27Mississippi~5K0.81×
28Nevada~6K0.80×
29Arkansas~5K0.80×
30Utah~5K0.79×
31Alabama~8K0.76×
32Michigan~10K0.74×
33Louisiana~7K0.74×
34Oklahoma~6K0.74×
35Connecticut~5K0.74×
36Oregon~6K0.72×
37Arizona~10K0.70×
38Massachusetts~10K0.69×
39South Carolina~8K0.69×
40New Jersey~10K0.66×
41Washington~10K0.66×
42Maryland~8K0.65×
43Colorado~7K0.63×
44North Carolina~10K0.61×
45Virginia~10K0.61×
46Pennsylvania~10K0.60×
47Florida~20K0.42×
48New York~20K0.41×
49Texas~20K0.37×
50California~30K0.35×
Fig. 06

Affinity by region

Affinity by region — National Farm Machinery Show, United States
0.35×1.00×14.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Farm Machinery Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Farm Machinery Show audience
#·InterestCategoryAffinity×
01Villeroy & BochHome & Garden60.93×
02Rockwell AutomationBusiness & Career57.03×
03AutoCADTechnology & Electronics50.48×
04Lincoln ElectricBusiness & Career40.75×
05Paul StanleyMusic & Radio39.58×
06Monaco Grand PrixSports39.19×
07ACDelcoCars & Mobility34.30×
08WD-40Home & Garden34.01×
09IvecoCars & Mobility33.91×
10HusqvarnaHome & Garden26.42×
11DremelHome & Garden25.70×
12StihlHome & Garden20.28×
13True ValueShopping17.44×
14Goodyear Tire and Rubber CompanyCars & Mobility15.86×
15MakitaHome & Garden15.18×
16Hardware storeHome & Garden14.63×
17MichelinCars & Mobility13.89×
18Diesel engineCars & Mobility10.09×
19Discount TireShopping7.14×
20AutoZoneCars & Mobility3.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Farm Machinery Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Farm Machinery Show audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL6.09×
PatriotismCONSERVATISM2.43×
Need for SecurityCONSERVATISM2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Farm Machinery Show audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
CreativityOPEN0.77×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Farm Machinery Show have in United States?

National Farm Machinery Show has an estimated audience of 732,851 people in United States, concentrated in Kentucky and Indiana.

02

What is the gender split and age of National Farm Machinery Show fans?

16.4% of National Farm Machinery Show fans are female, 83.6% are male, with an average age of 44.1 years.

03

Which brands do National Farm Machinery Show fans like most?

National Farm Machinery Show fans show strongest brand affinity for Hardware store (14.63×), AutoCAD (50.48×), and WD-40 (34.01×) over the country average.

04

Where do National Farm Machinery Show fans live in United States?

National Farm Machinery Show fans in United States are most concentrated in Kentucky (reach ~100K), Indiana (reach ~60K), and Georgia (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do National Farm Machinery Show fans also like?

Beyond National Farm Machinery Show itself, the audience over-indexes on AutoCAD (50.48×), WD-40 (34.01×), Villeroy & Boch (60.93×), and Paul Stanley (39.58×) compared to the United States average.

Appendix

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See National Farm Machinery Show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Farm Machinery Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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