Dremel Audience in United States

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Dremel has an estimated audience of 1,262,485 people in United States. 22.4% are female, 77.6% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: ConocoPhillips, Harbor Freight Tools, Pilot Flying J, Wood (magazine), Snap-on.

The average Dremel fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ConocoPhillips, Harbor Freight Tools, Pilot Flying J, with strongest over-indexing on ConocoPhillips (25.52× the country average). Demographically, the Dremel audience skews more male with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Dremel fans

Demographic split for Dremel audience in United States
MetricValue
Female22.4%
Male77.6%
Average age41.6
Estimated audience size1,262,485

Audience persona

The typical Dremel fan in United States is more male, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for ConocoPhillips.

Top regions in United States

Top regions ranked by reach for Dremel in United States
RegionReachAffinity
California154,5701.11×
Texas108,0701×
Florida81,6790.96×
New York57,1990.81×
Pennsylvania42,7421.01×
Illinois39,9980.95×
Ohio39,8131.02×
Georgia36,2960.93×
Michigan36,2801.1×
North Carolina35,8760.94×
Washington31,5871.25×
Virginia28,1990.92×
Arizona27,5491.07×
Tennessee26,4381.04×
Indiana25,2441.09×
New Jersey25,2190.79×
Massachusetts23,9560.96×
Colorado23,7551.19×
Missouri21,1381.04×
Wisconsin19,1051.01×
Oregon18,9411.31×
Minnesota18,6951.03×
Maryland17,2240.79×
South Carolina16,2920.86×
Alabama15,4300.87×
Kentucky15,4220.97×
Oklahoma14,6911.05×
Louisiana14,0320.86×
Utah12,9271.14×
Nevada11,5120.94×
Connecticut11,4770.91×
Kansas11,2411.13×
Iowa10,3370.99×
Arkansas10,2970.99×
Mississippi8,0940.78×
Idaho7,7461.22×
New Mexico7,0291.11×
Hawaii6,6411.22×
West Virginia6,3831.09×
Nebraska6,1800.98×
New Hampshire5,3281.07×
Maine5,0761.12×
Montana3,7571.07×
Rhode Island3,5500.88×
Alaska2,9651.1×
South Dakota2,8480.98×
North Dakota2,6331.02×
Delaware2,5500.73×
Washington, District of Columbia2,4920.66×
Vermont2,2781.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dremel audience
BrandAffinityCategory
ConocoPhillips25.52×Business & Career
Harbor Freight Tools12.8×Home & Garden
Pilot Flying J11.03×Cars & Mobility
Wood (magazine)23.74×Business & Career
Snap-on21.45×Home & Garden
The UPS Store4.65×Shopping
AutoZone3.96×Cars & Mobility
Antony Starr22.34×Movies & TV
Paul Stanley22.76×Music & Radio
Gas tungsten arc welding14.71×Business & Career
Milwaukee Electric Tool Corporation18.07×Home & Garden
Advance Auto Parts5.44×Cars & Mobility
Klein Tools19.4×Home & Garden
WD-4018.36×Home & Garden
Ryobi14.37×Cars & Mobility
Stihl13.24×Home & Garden
Arc welding19.51×Home & Garden
Lathe12.13×Home & Garden
Rockwell Automation35.5×Business & Career
Kobalt (tools)26.1×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dremel audience
TraitClusterScore
DIY MentalityTHRILL2.33
PatriotismCONSERVATISM2.09
Family OrientationCONSERVATISM1.87
Pet OwnershipJOY1.8
Convenience OrientationPREMIUM1.76
IndividualismJOY1.71

Worldwide distribution

Worldwide audience distribution share by country for Dremel
CountryShare
United States28.9%
France8.5%
Germany7.8%

See Dremel audiences in other countries

More Tools audiences in United States

Frequently asked questions

How many fans does Dremel have in United States?

Dremel has an estimated audience of 1,262,485 people in United States, concentrated in California and Texas.

What is the gender split and age of Dremel fans?

22.4% of Dremel fans are female, 77.6% are male, with an average age of 41.6 years.

Which brands do Dremel fans like most?

Dremel fans show strongest brand affinity for ConocoPhillips (25.52×), Harbor Freight Tools (12.8×), and Pilot Flying J (11.03×) over the country average.

Where do Dremel fans live in United States?

Dremel fans in United States are most concentrated in California (reach 154,570), Texas (reach 108,070), and Florida (reach 81,679). These three regions account for the largest share of the active audience.

What other brands do Dremel fans also like?

Beyond Dremel itself, the audience over-indexes on Harbor Freight Tools (12.8×), Pilot Flying J (11.03×), Wood (magazine) (23.74×), and Snap-on (21.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dremel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.