Rascasse Audience Intelligence

Dremel Target Market in United States

A data profile of the people who buy, follow and care about Dremel in United States — modelled from more than twelve digital signal sources. Dremel has an estimated audience of 1,277,085 people in United States.

#10among Tools in United States#2043among Brand in United States#1014in Home & Garden

The average Dremel fan in United States is 41.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ConocoPhillips, Harbor Freight Tools, Pilot Flying J, with strongest over-indexing on ConocoPhillips (25.52× the country average).

Demographically, the Dremel audience skews more male with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dremel fan in United States is more male, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for ConocoPhillips.

Category: Home & Garden · Type: Brand · Subtype: Tools

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dremel profile in United States.

Audience size
1.3M
in United States
Gender
22.4%♀
77.6% male
Age
41.6
average years
Country rank
#19960
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dremel

22.4% are female, 77.6% are male, average age 41.6.

Fig. 02

Gender split

22.4%
Female
77.6%
Male
Demographic split for Dremel audience in United States
MetricValue
Female22.4%
Male77.6%
Average age41.6
Estimated audience size1,277,085
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Dremel audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4923%
50+24%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Dremel audience comes from United States.

Worldwide audience distribution share by country for Dremel
CountryShare
United States28.8%
France8.5%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dremel audience in United States is strongest.

Fig. 05

Top regions by affinity

Dremel customers by region in United States
#RegionReachAffinity×
01Oregon~20K1.26×
02Washington~30K1.23×
03Hawaii~7K1.23×
04Alaska~3K1.23×
05Utah~10K1.20×
06Idaho~8K1.20×
07Colorado~20K1.16×
08New Mexico~7K1.16×
09Maine~5K1.13×
10West Virginia~7K1.12×
11Montana~4K1.11×
12North Dakota~3K1.11×
13Kansas~10K1.10×
14Michigan~40K1.07×
15New Hampshire~5K1.07×
16South Dakota~3K1.06×
17Vermont~2K1.06×
18California~100K1.05×
19Arizona~30K1.05×
20Indiana~20K1.02×
21Tennessee~30K1.01×
22Missouri~20K1.01×
23Oklahoma~10K1.01×
24Nebraska~6K1.01×
25Ohio~40K1.00×
26Minnesota~20K1.00×
27Wisconsin~20K0.99×
28Iowa~10K0.98×
29Arkansas~10K0.98×
30Pennsylvania~40K0.97×
31Kentucky~20K0.97×
32Texas~100K0.96×
33Massachusetts~20K0.94×
34Nevada~10K0.93×
35Rhode Island~4K0.93×
36Florida~80K0.91×
37North Carolina~30K0.91×
38Virginia~30K0.91×
39Illinois~40K0.90×
40Georgia~30K0.89×
41Connecticut~10K0.89×
42Alabama~20K0.88×
43Louisiana~10K0.87×
44South Carolina~20K0.85×
45Mississippi~9K0.83×
46Delaware~3K0.81×
47Maryland~20K0.80×
48New York~60K0.78×
49New Jersey~20K0.76×
50Washington, District of Columbia~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Dremel, United States
0.69×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dremel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dremel audience
#·InterestCategoryAffinity×
01Rockwell AutomationBusiness & Career35.50×
02ConocoPhillipsBusiness & Career25.52×
03Wood (magazine)Business & Career23.74×
04Paul StanleyMusic & Radio22.76×
05Antony StarrMovies & TV22.34×
06Snap-onHome & Garden21.45×
07Arc weldingHome & Garden19.51×
08Klein ToolsHome & Garden19.40×
09WD-40Home & Garden18.36×
10Milwaukee Electric Tool CorporationHome & Garden18.07×
11Gas tungsten arc weldingBusiness & Career14.71×
12RyobiCars & Mobility14.37×
13StihlHome & Garden13.24×
14Harbor Freight ToolsHome & Garden12.80×
15LatheHome & Garden12.13×
16Pilot Flying JCars & Mobility11.03×
17Bobcat CompanyHome & Garden10.18×
18Advance Auto PartsCars & Mobility5.44×
19The UPS StoreShopping4.65×
20AutoZoneCars & Mobility3.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dremel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dremel audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.66×
PatriotismCONSERVATISM1.56×
Need for SecurityCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dremel audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Design AffinityPREMIUM0.92×
MindfulnessBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dremel's target market in United States?

Dremel's target market in United States covers an estimated 1,277,085 people, concentrated in California and Texas.

02

What is the gender split and age of Dremel customers?

22.4% of the Dremel audience are female, 77.6% are male, with an average age of 41.6 years.

03

Which brands do Dremel fans like most?

Dremel fans show strongest brand affinity for ConocoPhillips (25.52×), Harbor Freight Tools (12.8×), and Pilot Flying J (11.03×) over the country average.

04

Where do Dremel fans live in United States?

Dremel fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Dremel fans also like?

Beyond Dremel itself, the audience over-indexes on Harbor Freight Tools (12.8×), Pilot Flying J (11.03×), Antony Starr (22.34×), and Wood (magazine) (23.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Dremel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dremel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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