Rascasse Audience Intelligence

Ryobi Target Market in United States

A data profile of the people who buy, follow and care about Ryobi in United States — modelled from more than twelve digital signal sources. Ryobi has an estimated audience of 2,807,947 people in United States.

#18among Software in United States#1109among Brand in United States#373in Cars & Mobility

The average Ryobi fan in United States is 40.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include ConocoPhillips, Milwaukee Electric Tool Corporation, Harbor Freight Tools, with strongest over-indexing on ConocoPhillips (18.55× the country average).

Demographically, the Ryobi audience skews more male with an average age of 40.1, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ryobi fan in United States is more male, around 40.1 years old, with strong DIY Mentality tendencies and a notable affinity for ConocoPhillips.

Category: Cars & Mobility · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ryobi profile in United States.

Audience size
2.8M
in United States
Gender
16.1%♀
83.9% male
Age
40.1
average years
Country rank
#10859
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ryobi

16.1% are female, 83.9% are male, average age 40.1.

Fig. 02

Gender split

16.1%
Female
83.9%
Male
Demographic split for Ryobi audience in United States
MetricValue
Female16.1%
Male83.9%
Average age40.1
Estimated audience size2,807,947
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Ryobi audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4921%
50+21%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Ryobi audience comes from United States.

Worldwide audience distribution share by country for Ryobi
CountryShare
United States30.8%
United Kingdom10.5%
Australia8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ryobi audience in United States is strongest.

Fig. 05

Top regions by affinity

Ryobi customers by region in United States
#RegionReachAffinity×
01South Carolina~60K1.47×
02Michigan~100K1.33×
03New Hampshire~10K1.28×
04Maine~10K1.23×
05Louisiana~40K1.22×
06Florida~200K1.20×
07Georgia~100K1.19×
08Kansas~30K1.17×
09Wisconsin~50K1.16×
10Alabama~50K1.16×
11Texas~300K1.15×
12Ohio~100K1.14×
13Hawaii~10K1.14×
14Missouri~50K1.10×
15Minnesota~40K1.10×
16Idaho~20K1.09×
17Tennessee~60K1.07×
18Arkansas~30K1.07×
19Vermont~5K1.07×
20Pennsylvania~100K1.05×
21Connecticut~30K1.05×
22Indiana~50K1.03×
23Oregon~30K1.01×
24Washington~60K0.99×
25Oklahoma~30K0.97×
26Nebraska~10K0.97×
27Colorado~40K0.96×
28Rhode Island~9K0.96×
29Illinois~90K0.95×
30Arizona~60K0.95×
31Mississippi~20K0.95×
32West Virginia~10K0.95×
33Delaware~7K0.94×
34Utah~20K0.92×
35New Mexico~10K0.92×
36Montana~7K0.92×
37North Carolina~80K0.91×
38Kentucky~30K0.91×
39Massachusetts~50K0.89×
40Iowa~20K0.89×
41Maryland~40K0.88×
42New Jersey~60K0.87×
43Virginia~60K0.85×
44California~300K0.84×
45Alaska~5K0.83×
46New York~100K0.79×
47North Dakota~5K0.79×
48South Dakota~5K0.74×
49Nevada~20K0.71×
50Washington, District of Columbia~5K0.55×
Fig. 06

Affinity by region

Affinity by region — Ryobi, United States
0.55×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ryobi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ryobi audience
#·InterestCategoryAffinity×
01HitachiTechnology & Electronics19.66×
02Milwaukee Electric Tool CorporationHome & Garden19.47×
03DremelHome & Garden19.41×
04ConocoPhillipsBusiness & Career18.55×
05HusqvarnaHome & Garden17.65×
06Klein ToolsHome & Garden17.25×
07Snap-onHome & Garden14.06×
08StihlHome & Garden13.07×
09Gas tungsten arc weldingBusiness & Career11.06×
10Harbor Freight ToolsHome & Garden9.29×
11Drill bitHome & Garden7.70×
12Industrial engineeringBusiness & Career7.57×
13Multi-toolHome & Garden7.51×
14Wood carvingHome & Garden6.11×
15Advance Auto PartsCars & Mobility5.07×
16Tractor Supply CompanyShopping4.84×
17O'Reilly Auto PartsCars & Mobility3.85×
18AutoZoneCars & Mobility3.73×
19Ace HardwareHome & Garden3.61×
20MenardsHome & Garden3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ryobi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ryobi audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.82×
PatriotismCONSERVATISM1.61×
Need for SecurityCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ryobi audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
Pet OwnershipJOY0.86×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ryobi's target market in United States?

Ryobi's target market in United States covers an estimated 2,807,947 people, concentrated in Texas and California.

02

What is the gender split and age of Ryobi customers?

16.1% of the Ryobi audience are female, 83.9% are male, with an average age of 40.1 years.

03

Which brands do Ryobi fans like most?

Ryobi fans show strongest brand affinity for ConocoPhillips (18.55×), Milwaukee Electric Tool Corporation (19.47×), and Harbor Freight Tools (9.29×) over the country average.

04

Where do Ryobi fans live in United States?

Ryobi fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ryobi fans also like?

Beyond Ryobi itself, the audience over-indexes on Milwaukee Electric Tool Corporation (19.47×), Harbor Freight Tools (9.29×), Drill bit (7.7×), and AutoZone (3.73×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ryobi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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