Ryobi Audience in United States

Ryobi logo

Ryobi has an estimated audience of 2,841,458 people in United States. 16.1% are female, 83.9% are male, average age 40.1. Top regions: Texas, California, Florida. Top brand affinities: ConocoPhillips, Harbor Freight Tools, Milwaukee Electric Tool Corporation, Drill bit, AutoZone.

The average Ryobi fan in United States is 40.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include ConocoPhillips, Harbor Freight Tools, Milwaukee Electric Tool Corporation, with strongest over-indexing on ConocoPhillips (18.55× the country average). Demographically, the Ryobi audience skews more male with an average age of 40.1, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Software

Demographics of Ryobi fans

Demographic split for Ryobi audience in United States
MetricValue
Female16.1%
Male83.9%
Average age40.1
Estimated audience size2,841,458

Audience persona

The typical Ryobi fan in United States is more male, around 40.1 years old, with strong DIY Mentality tendencies and a notable affinity for ConocoPhillips.

Top regions in United States

Top regions ranked by reach for Ryobi in United States
RegionReachAffinity
Texas298,6121.22×
California277,8230.89×
Florida246,5061.28×
New York131,4820.83×
Georgia106,7381.22×
Pennsylvania102,2721.07×
Michigan101,0901.36×
Ohio98,9411.13×
Illinois91,4040.97×
North Carolina79,5020.93×
South Carolina64,1801.5×
New Jersey63,0810.87×
Tennessee60,6601.06×
Virginia59,5500.86×
Washington57,9441.02×
Arizona54,8290.95×
Indiana53,9381.04×
Massachusetts51,7880.93×
Wisconsin50,8191.19×
Missouri50,8021.11×
Colorado45,5001.02×
Minnesota45,1621.11×
Alabama45,0211.13×
Louisiana43,3571.18×
Maryland42,1970.86×
Oregon34,0751.05×
Kentucky31,7280.89×
Oklahoma31,3950.99×
Connecticut29,3301.03×
Kansas26,6651.19×
Arkansas24,7501.06×
Utah24,6800.97×
Iowa20,7580.89×
Mississippi20,5930.88×
Nevada19,8630.72×
Idaho15,2251.07×
New Hampshire14,1931.27×
Hawaii13,8091.13×
Nebraska13,6650.96×
New Mexico12,5380.88×
Maine12,4981.23×
West Virginia11,5960.88×
Rhode Island7,9500.88×
Montana6,9620.88×
Delaware6,5590.84×
Vermont5,1581.03×
Alaska4,6250.76×
Washington, District of Columbia4,4560.52×
South Dakota4,3380.66×
North Dakota4,3040.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ryobi audience
BrandAffinityCategory
ConocoPhillips18.55×Business & Career
Harbor Freight Tools9.29×Home & Garden
Milwaukee Electric Tool Corporation19.47×Home & Garden
Drill bit7.7×Home & Garden
AutoZone3.73×Cars & Mobility
Multi-tool7.51×Home & Garden
Advance Auto Parts5.07×Cars & Mobility
Husqvarna17.65×Home & Garden
Stihl13.07×Home & Garden
Tractor Supply Company4.84×Shopping
Lowe's2.6×Shopping
Klein Tools17.25×Home & Garden
Dremel19.41×Home & Garden
Gas tungsten arc welding11.06×Business & Career
Ace Hardware3.61×Home & Garden
Snap-on14.06×Home & Garden
Menards3.38×Home & Garden
Wood carving6.11×Home & Garden
Hitachi19.66×Technology & Electronics
Industrial engineering7.57×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ryobi audience
TraitClusterScore
DIY MentalityTHRILL2.25
Convenience OrientationPREMIUM1.87
PatriotismCONSERVATISM1.77
Luxury OrientationPREMIUM1.74
Family OrientationCONSERVATISM1.73
Risk AppetiteTHRILL1.64

Worldwide distribution

Worldwide audience distribution share by country for Ryobi
CountryShare
United States31.5%
United Kingdom10.2%
Australia8.0%

See Ryobi audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Ryobi have in United States?

Ryobi has an estimated audience of 2,841,458 people in United States, concentrated in Texas and California.

What is the gender split and age of Ryobi fans?

16.1% of Ryobi fans are female, 83.9% are male, with an average age of 40.1 years.

Which brands do Ryobi fans like most?

Ryobi fans show strongest brand affinity for ConocoPhillips (18.55×), Harbor Freight Tools (9.29×), and Milwaukee Electric Tool Corporation (19.47×) over the country average.

Where do Ryobi fans live in United States?

Ryobi fans in United States are most concentrated in Texas (reach 298,612), California (reach 277,823), and Florida (reach 246,506). These three regions account for the largest share of the active audience.

What other brands do Ryobi fans also like?

Beyond Ryobi itself, the audience over-indexes on Harbor Freight Tools (9.29×), Milwaukee Electric Tool Corporation (19.47×), Drill bit (7.7×), and AutoZone (3.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ryobi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.