Microsoft Audience in United States

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Microsoft has an estimated audience of 24,955,859 people in United States. 44.7% are female, 55.3% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Google Drive, Google Calendar, DVD, Blu-ray Disc, Office 365.

The average Microsoft fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Drive, Google Calendar, DVD, with strongest over-indexing on Google Drive (2.42× the country average). Demographically, the Microsoft audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Microsoft fans

Demographic split for Microsoft audience in United States
MetricValue
Female44.7%
Male55.3%
Average age40.1
Estimated audience size24,955,859

Audience persona

The typical Microsoft fan in United States is more male, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Microsoft in United States
RegionReachAffinity
California2,753,7591×
Texas2,604,5911.21×
Florida1,890,0801.12×
New York1,457,5801.05×
Georgia910,0881.18×
Illinois874,2731.05×
North Carolina819,8401.09×
Ohio816,5141.06×
Pennsylvania815,4200.97×
Washington719,8241.44×
Virginia685,7281.13×
Michigan665,4701.02×
New Jersey623,3630.98×
Tennessee525,0301.05×
Arizona505,0750.99×
Indiana499,5331.1×
Massachusetts457,0030.93×
Missouri438,2691.09×
Maryland417,0570.97×
Colorado393,0601×
South Carolina364,1720.97×
Wisconsin362,3500.97×
Kentucky343,8161.1×
Minnesota333,9260.93×
Alabama329,8570.95×
Louisiana323,0231×
Oklahoma322,9741.17×
Oregon304,3871.06×
Nevada243,1771.01×
Utah242,5741.09×
Connecticut230,2950.92×
Arkansas216,3101.05×
Kansas215,8181.1×
Iowa204,8861×
Mississippi195,7960.95×
Idaho130,2971.04×
New Mexico124,3380.99×
West Virginia120,4341.04×
Nebraska115,7180.92×
New Hampshire87,4460.89×
Hawaii81,0020.76×
Maine74,5690.83×
Washington, District of Columbia67,8090.9×
Rhode Island65,4700.82×
Montana63,7120.92×
Delaware57,9330.84×
North Dakota50,1910.98×
South Dakota49,6580.86×
Alaska43,3150.81×
Wyoming35,1120.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Microsoft audience
BrandAffinityCategory
Google Drive2.42×Technology & Electronics
Google Calendar2.3×Internet & Social Media
DVD1.8×Movies & TV
Blu-ray Disc1.88×Technology & Electronics
Office 3652.18×Technology & Electronics
Micro Center1.58×Shopping
Microsoft Word2.07×Technology & Electronics
Stack Overflow3.17×Technology & Electronics
AngularJS3×Technology & Electronics
Microsoft Copilot1.87×Technology & Electronics
C (programming language)1.84×Technology & Electronics
Microsoft Teams1.87×Technology & Electronics
Square (company)1.72×Shopping
Battlefield 45.15×Games
Age of Empires4.16×Games
Data security2.23×Business & Career
Resistance (series)1.89×Games
Chrono Trigger5.72×Games
Dishonored6×Games
Uncharted 4: A Thief's End4.74×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Microsoft audience
TraitClusterScore
Risk AppetiteTHRILL2.32
Luxury OrientationPREMIUM1.51
LGBTQ+ IdentityOPEN1.41
Convenience OrientationPREMIUM1.3
ExtroversionTHRILL1.26
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Microsoft
CountryShare
United States19.9%
Brazil8.9%
India4.7%

See Microsoft audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Microsoft have in United States?

Microsoft has an estimated audience of 24,955,859 people in United States, concentrated in California and Texas.

What is the gender split and age of Microsoft fans?

44.7% of Microsoft fans are female, 55.3% are male, with an average age of 40.1 years.

Which brands do Microsoft fans like most?

Microsoft fans show strongest brand affinity for Google Drive (2.42×), Google Calendar (2.3×), and DVD (1.8×) over the country average.

Where do Microsoft fans live in United States?

Microsoft fans in United States are most concentrated in California (reach 2,753,759), Texas (reach 2,604,591), and Florida (reach 1,890,080). These three regions account for the largest share of the active audience.

What other brands do Microsoft fans also like?

Beyond Microsoft itself, the audience over-indexes on Google Calendar (2.3×), DVD (1.8×), Blu-ray Disc (1.88×), and Office 365 (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.