Rascasse Audience Intelligence

Microsoft Target Market in United States

A data profile of the people who buy, follow and care about Microsoft in United States — modelled from more than twelve digital signal sources. Microsoft has an estimated audience of 25,767,113 people in United States.

#1among Software in United States#120among Brand in United States#60in Technology & Electronics

The average Microsoft fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Google Calendar, DVD, with strongest over-indexing on Google Drive (2.42× the country average).

Demographically, the Microsoft audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Microsoft fan in United States is more male, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microsoft profile in United States.

Audience size
25.8M
in United States
Gender
44.7%♀
55.3% male
Age
40.1
average years
Country rank
#1180
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Microsoft

44.7% are female, 55.3% are male, average age 40.1.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Microsoft audience in United States
MetricValue
Female44.7%
Male55.3%
Average age40.1
Estimated audience size25,767,113
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Microsoft audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Microsoft audience comes from United States.

Worldwide audience distribution share by country for Microsoft
CountryShare
United States20.1%
Brazil8.7%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microsoft audience in United States is strongest.

Fig. 05

Top regions by affinity

Microsoft customers by region in United States
#RegionReachAffinity×
01Washington~700K1.33×
02Georgia~900K1.23×
03Oklahoma~300K1.17×
04Texas~2.5M1.16×
05West Virginia~100K1.12×
06Kentucky~300K1.11×
07Arkansas~200K1.10×
08Kansas~200K1.10×
09North Dakota~60K1.08×
10Virginia~700K1.07×
11Utah~200K1.07×
12Florida~2M1.06×
13Missouri~400K1.06×
14Louisiana~300K1.06×
15Idaho~100K1.06×
16Tennessee~500K1.05×
17Indiana~500K1.05×
18Wyoming~40K1.05×
19North Carolina~800K1.04×
20New Mexico~100K1.03×
21Alabama~400K1.02×
22Oregon~300K1.02×
23Mississippi~200K1.02×
24Ohio~800K1.01×
25Arizona~500K1.01×
26Iowa~200K1.01×
27California~2.5M0.99×
28New York~1.5M0.98×
29South Carolina~400K0.98×
30Illinois~800K0.97×
31Michigan~600K0.97×
32Colorado~400K0.97×
33Nevada~200K0.97×
34Montana~70K0.96×
35South Dakota~60K0.96×
36Maryland~400K0.95×
37Pennsylvania~800K0.94×
38Wisconsin~400K0.94×
39Nebraska~100K0.94×
40Alaska~50K0.94×
41New Jersey~600K0.92×
42Washington, District of Columbia~70K0.92×
43Connecticut~200K0.91×
44Minnesota~300K0.89×
45New Hampshire~90K0.88×
46Massachusetts~400K0.87×
47Delaware~60K0.87×
48Rhode Island~70K0.86×
49Maine~80K0.84×
50Hawaii~80K0.75×
Fig. 06

Affinity by region

Affinity by region — Microsoft, United States
0.75×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microsoft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microsoft audience
#·InterestCategoryAffinity×
01DishonoredGames6.00×
02Chrono TriggerGames5.72×
03Battlefield 4Games5.15×
04Uncharted 4: A Thief's EndGames4.74×
05Age of EmpiresGames4.16×
06Stack OverflowTechnology & Electronics3.17×
07AngularJSTechnology & Electronics3.00×
08Google DriveTechnology & Electronics2.42×
09Google CalendarInternet & Social Media2.30×
10Data securityBusiness & Career2.23×
11Office 365Technology & Electronics2.18×
12Microsoft WordTechnology & Electronics2.07×
13Resistance (series)Games1.89×
14Blu-ray DiscTechnology & Electronics1.88×
15Microsoft CopilotTechnology & Electronics1.87×
16Microsoft TeamsTechnology & Electronics1.87×
17C (programming language)Technology & Electronics1.84×
18DVDMovies & TV1.80×
19Square (company)Shopping1.72×
20Micro CenterShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microsoft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microsoft audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.06×
Quality AwarenessPREMIUM1.05×
Need for SecurityCONSERVATISM1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microsoft audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
ExtroversionTHRILL0.76×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Microsoft's target market in United States?

Microsoft's target market in United States covers an estimated 25,767,113 people, concentrated in California and Texas.

02

What is the gender split and age of Microsoft customers?

44.7% of the Microsoft audience are female, 55.3% are male, with an average age of 40.1 years.

03

Which brands do Microsoft fans like most?

Microsoft fans show strongest brand affinity for Google Drive (2.42×), Google Calendar (2.3×), and DVD (1.8×) over the country average.

04

Where do Microsoft fans live in United States?

Microsoft fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Microsoft fans also like?

Beyond Microsoft itself, the audience over-indexes on Google Calendar (2.3×), DVD (1.8×), Blu-ray Disc (1.88×), and Micro Center (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Microsoft audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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