Microsoft Copilot Audience in United States

Microsoft Copilot has an estimated audience of 7,722,749 people in United States. 46.6% are female, 53.4% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Office 365, Eurostar, Sharp Aquos, Bordeaux wine, Autism Awareness.

The average Microsoft Copilot fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Office 365, Eurostar, Sharp Aquos, with strongest over-indexing on Office 365 (62.49× the country average). Demographically, the Microsoft Copilot audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Microsoft Copilot fans

Demographic split for Microsoft Copilot audience in United States
MetricValue
Female46.6%
Male53.4%
Average age39.1
Estimated audience size7,722,749

Audience persona

The typical Microsoft Copilot fan in United States is balanced, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for Office 365.

Top regions in United States

Top regions ranked by reach for Microsoft Copilot in United States
RegionReachAffinity
California857,2711.01×
Texas830,7391.25×
Florida595,1631.14×
New York478,5601.11×
Georgia355,2471.49×
Illinois307,0071.19×
Virginia306,8091.63×
Pennsylvania295,8781.14×
North Carolina278,6311.2×
Ohio265,9811.12×
Washington216,9741.4×
New Jersey211,0861.07×
Massachusetts199,9351.31×
Michigan187,3740.93×
Indiana163,9321.16×
Wisconsin146,6571.26×
Maryland141,2521.06×
Tennessee141,2200.91×
Missouri127,5691.02×
Colorado127,4711.05×
Minnesota122,2971.11×
Arizona117,6960.75×
South Carolina109,2030.94×
Utah100,2291.45×
Oregon96,0841.09×
Connecticut86,9661.12×
Iowa85,3831.34×
Kentucky84,9130.88×
Louisiana80,7890.81×
Alabama73,5150.68×
Oklahoma72,6170.85×
Kansas61,2911.01×
Arkansas57,0740.9×
Nevada51,3560.69×
Mississippi47,4410.75×
Washington, District of Columbia35,6221.53×
Nebraska33,1320.86×
Idaho32,9250.85×
West Virginia30,1490.84×
New Hampshire25,4360.84×
Hawaii24,8990.75×
New Mexico23,3490.6×
Rhode Island22,7060.92×
Maine18,5250.67×
Montana16,0630.75×
Delaware15,8970.75×
North Dakota15,0550.95×
South Dakota14,6370.82×
Vermont10,8560.8×
Alaska10,2930.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Microsoft Copilot audience
BrandAffinityCategory
Office 36562.49×Technology & Electronics
Eurostar202.13×Cars & Mobility
Sharp Aquos236.33×Technology & Electronics
Bordeaux wine58.52×Food & Beverages
Autism Awareness14.56×Health
Diabetes mellitus awareness9.67×Health
Microsoft Azure26.24×Technology & Electronics
Microblogging9.84×Technology & Electronics
Singer-songwriter4.43×Music & Radio
File sharing38.42×Internet & Social Media
Amazon Web Services16.49×Technology & Electronics
Software as a service16.87×Technology & Electronics
WordPress16.98×Technology & Electronics
Kia Sportage20.41×Cars & Mobility
Dropbox (service)9.86×Technology & Electronics
Google Maps3.59×Internet & Social Media
Income tax10.23×Business & Career
Indeed.com3.2×Business & Career
Micro Center6.33×Shopping
NASDAQ4.49×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Microsoft Copilot audience
TraitClusterScore
Need for SecurityCONSERVATISM2.16
Career OrientationPOWER1.55
Early Adopter MentalityPOWER1.55
Convenience OrientationPREMIUM1.36
Risk AppetiteTHRILL1.21
TravellingTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Microsoft Copilot
CountryShare
United States32.2%
United Kingdom7.1%
India5.9%

See Microsoft Copilot audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Microsoft Copilot have in United States?

Microsoft Copilot has an estimated audience of 7,722,749 people in United States, concentrated in California and Texas.

What is the gender split and age of Microsoft Copilot fans?

46.6% of Microsoft Copilot fans are female, 53.4% are male, with an average age of 39.1 years.

Which brands do Microsoft Copilot fans like most?

Microsoft Copilot fans show strongest brand affinity for Office 365 (62.49×), Eurostar (202.13×), and Sharp Aquos (236.33×) over the country average.

Where do Microsoft Copilot fans live in United States?

Microsoft Copilot fans in United States are most concentrated in California (reach 857,271), Texas (reach 830,739), and Florida (reach 595,163). These three regions account for the largest share of the active audience.

What other brands do Microsoft Copilot fans also like?

Beyond Microsoft Copilot itself, the audience over-indexes on Eurostar (202.13×), Sharp Aquos (236.33×), Bordeaux wine (58.52×), and Autism Awareness (14.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft Copilot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.