Microsoft Copilot Audience in United States

Microsoft Copilot logo

Microsoft Copilot has an estimated audience of 7,722,749 people in United States. 46.6% are female, 53.4% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Mount Kilimanjaro, Lulu 黃路梓茵, Jesse Plemons, Cadillac Ranch, Elsword.

The average Microsoft Copilot fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mount Kilimanjaro, Lulu 黃路梓茵, Jesse Plemons, with strongest over-indexing on Mount Kilimanjaro (202.13× the country average). Demographically, the Microsoft Copilot audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Microsoft Copilot fans

Demographic split for Microsoft Copilot audience in United States
MetricValue
Female46.6%
Male53.4%
Average age39.1
Estimated audience size7,722,749

Audience persona

The typical Microsoft Copilot fan in United States is balanced, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for Mount Kilimanjaro.

Top regions in United States

Top regions ranked by reach for Microsoft Copilot in United States
RegionReachAffinity
California857,2711.01×
Texas830,7391.25×
Florida595,1631.14×
New York478,5601.11×
Georgia355,2471.49×
Illinois307,0071.19×
Virginia306,8091.63×
Pennsylvania295,8781.14×
North Carolina278,6311.2×
Ohio265,9811.12×
Washington216,9741.4×
New Jersey211,0861.07×
Massachusetts199,9351.31×
Michigan187,3740.93×
Indiana163,9321.16×
Wisconsin146,6571.26×
Maryland141,2521.06×
Tennessee141,2200.91×
Missouri127,5691.02×
Colorado127,4711.05×
Minnesota122,2971.11×
Arizona117,6960.75×
South Carolina109,2030.94×
Utah100,2291.45×
Oregon96,0841.09×
Connecticut86,9661.12×
Iowa85,3831.34×
Kentucky84,9130.88×
Louisiana80,7890.81×
Alabama73,5150.68×
Oklahoma72,6170.85×
Kansas61,2911.01×
Arkansas57,0740.9×
Nevada51,3560.69×
Mississippi47,4410.75×
Washington, District of Columbia35,6221.53×
Nebraska33,1320.86×
Idaho32,9250.85×
West Virginia30,1490.84×
New Hampshire25,4360.84×
Hawaii24,8990.75×
New Mexico23,3490.6×
Rhode Island22,7060.92×
Maine18,5250.67×
Montana16,0630.75×
Delaware15,8970.75×
North Dakota15,0550.95×
South Dakota14,6370.82×
Vermont10,8560.8×
Alaska10,2930.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Microsoft Copilot audience
BrandAffinityCategory
Mount Kilimanjaro202.13×Travel & Leisure
Lulu 黃路梓茵11.1×Movies & TV
Jesse Plemons5.46×Movies & TV
Cadillac Ranch16.49×Cars & Mobility
Elsword20.41×Games
Mangaka5.16×Literature
Laneige5.24×Beauty & Wellness
Regional styles of Mexican music2.22×Music & Radio
Karbala6.62×Travel & Leisure
Nurse education2.33×Kids & Family
Staycation2.3×Home & Garden
Fox 13 News4.54×Movies & TV
Tiara6.52×Politics & Society
Bugatti Chiron6.67×Cars & Mobility
Lindy Hop6.26×Music & Radio
Wikia2.08×Internet & Social Media
Home staging2.85×Home & Garden
Nebraska Cornhuskers4.51×Sports
La Opinión3.67×News
Ken Burns3.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Microsoft Copilot audience
TraitClusterScore
Need for SecurityCONSERVATISM2.16
Career OrientationPOWER1.55
Early Adopter MentalityPOWER1.55
Convenience OrientationPREMIUM1.36
Risk AppetiteTHRILL1.21
TravellingTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Microsoft Copilot
CountryShare
United States32.2%
United Kingdom7.1%
India5.9%

See Microsoft Copilot audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Microsoft Copilot have in United States?

Microsoft Copilot has an estimated audience of 7,722,749 people in United States, concentrated in California and Texas.

What is the gender split and age of Microsoft Copilot fans?

46.6% of Microsoft Copilot fans are female, 53.4% are male, with an average age of 39.1 years.

Which brands do Microsoft Copilot fans like most?

Microsoft Copilot fans show strongest brand affinity for Mount Kilimanjaro (202.13×), Lulu 黃路梓茵 (11.1×), and Jesse Plemons (5.46×) over the country average.

Where do Microsoft Copilot fans live in United States?

Microsoft Copilot fans in United States are most concentrated in California (reach 857,271), Texas (reach 830,739), and Florida (reach 595,163). These three regions account for the largest share of the active audience.

What other brands do Microsoft Copilot fans also like?

Beyond Microsoft Copilot itself, the audience over-indexes on Lulu 黃路梓茵 (11.1×), Jesse Plemons (5.46×), Cadillac Ranch (16.49×), and Elsword (20.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft Copilot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.