Rascasse Audience Intelligence

Microsoft Copilot Target Market in United States

A data profile of the people who buy, follow and care about Microsoft Copilot in United States — modelled from more than twelve digital signal sources. Microsoft Copilot has an estimated audience of 8,181,960 people in United States.

#449among Brand in United States#198in Technology & Electronics

The average Microsoft Copilot fan in United States is 33.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Office 365, Eurostar, Amazon Web Services, with strongest over-indexing on Office 365 (65.58× the country average).

Demographically, the Microsoft Copilot audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Microsoft Copilot fan in United States is balanced, around 33.3 years old, with strong Need for Security tendencies and a notable affinity for Office 365.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microsoft Copilot profile in United States.

Audience size
8.2M
in United States
Gender
48.0%♀
52.0% male
Age
33.3
average years
Country rank
#4345
Brand in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Microsoft Copilot

48.0% are female, 52.0% are male, average age 33.3.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Microsoft Copilot audience in United States
MetricValue
Female48.0%
Male52.0%
Average age33.3
Estimated audience size8,181,960
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Microsoft Copilot audience in United States
Age bracketShare%
16-1942%
20-2917%
30-3913%
40-4913%
50+15%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Microsoft Copilot audience comes from United States.

Worldwide audience distribution share by country for Microsoft Copilot
CountryShare
United States31.6%
United Kingdom7.4%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microsoft Copilot audience in United States is strongest.

Fig. 05

Top regions by affinity

Microsoft Copilot customers by region in United States
#RegionReachAffinity×
01Georgia~400K1.68×
02Texas~900K1.44×
03Virginia~300K1.44×
04Utah~90K1.41×
05North Carolina~300K1.34×
06Washington, District of Columbia~30K1.25×
07Iowa~80K1.24×
08Louisiana~100K1.22×
09South Dakota~20K1.21×
10Arkansas~70K1.19×
11Florida~600K1.18×
12Washington~200K1.17×
13Wisconsin~100K1.15×
14Pennsylvania~300K1.14×
15Illinois~300K1.12×
16South Carolina~100K1.10×
17Indiana~100K1.08×
18Connecticut~80K1.07×
19Minnesota~100K1.06×
20Alabama~100K1.06×
21Massachusetts~200K1.05×
22North Dakota~20K1.04×
23Ohio~200K1.03×
24Maryland~100K1.02×
25Kansas~60K1.02×
26Missouri~100K1.01×
27New York~400K0.99×
28Tennessee~100K0.99×
29West Virginia~30K0.98×
30New Jersey~200K0.92×
31Oklahoma~80K0.92×
32Colorado~100K0.91×
33Oregon~80K0.91×
34Rhode Island~20K0.91×
35Idaho~30K0.89×
36Nebraska~30K0.89×
37Michigan~200K0.85×
38Kentucky~80K0.84×
39New Hampshire~20K0.84×
40Mississippi~50K0.83×
41California~700K0.80×
42Delaware~20K0.78×
43Hawaii~20K0.76×
44Montana~20K0.76×
45Alaska~10K0.76×
46Vermont~10K0.74×
47Arizona~100K0.73×
48Nevada~50K0.71×
49New Mexico~20K0.63×
50Maine~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Microsoft Copilot, United States
0.63×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microsoft Copilot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microsoft Copilot audience
#·InterestCategoryAffinity×
01EurostarCars & Mobility174.41×
02Sharp AquosTechnology & Electronics164.35×
03Office 365Technology & Electronics65.58×
04Bordeaux wineFood & Beverages57.04×
05File sharingInternet & Social Media49.61×
06Microsoft AzureTechnology & Electronics48.46×
07Amazon Web ServicesTechnology & Electronics44.90×
08WordPressTechnology & Electronics18.63×
09Software as a serviceTechnology & Electronics16.68×
10Data scienceBusiness & Career13.01×
11Dropbox (service)Technology & Electronics9.75×
12Orange Is the New BlackMovies & TV9.09×
13Microsoft WordTechnology & Electronics5.94×
14Information securityBusiness & Career5.70×
15Cloud computingTechnology & Electronics5.29×
16NASDAQBusiness & Career5.24×
17Micro CenterShopping4.11×
18InnovationBusiness & Career3.95×
19Google DriveTechnology & Electronics2.57×
20Google MapsInternet & Social Media2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microsoft Copilot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microsoft Copilot audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.44×
Career OrientationPOWER1.86×
Early Adopter MentalityPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microsoft Copilot audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Design AffinityPREMIUM0.87×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Microsoft Copilot's target market in United States?

Microsoft Copilot's target market in United States covers an estimated 8,181,960 people, concentrated in Texas and California.

02

What is the gender split and age of Microsoft Copilot customers?

48.0% of the Microsoft Copilot audience are female, 52.0% are male, with an average age of 33.3 years.

03

Which brands do Microsoft Copilot fans like most?

Microsoft Copilot fans show strongest brand affinity for Office 365 (65.58×), Eurostar (174.41×), and Amazon Web Services (44.9×) over the country average.

04

Where do Microsoft Copilot fans live in United States?

Microsoft Copilot fans in United States are most concentrated in Texas (reach ~900K), California (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Microsoft Copilot fans also like?

Beyond Microsoft Copilot itself, the audience over-indexes on Eurostar (174.41×), Amazon Web Services (44.9×), Bordeaux wine (57.04×), and Microsoft Azure (48.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Microsoft Copilot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft Copilot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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