Dropbox (service) Audience in United States

Dropbox (service) logo

Dropbox (service) has an estimated audience of 8,554,464 people in United States. 47.2% are female, 52.8% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Creative Commons, Google Drive, Google Maps, LastPass, C++.

The average Dropbox (service) fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Creative Commons, Google Drive, Google Maps, with strongest over-indexing on Creative Commons (40.13× the country average). Demographically, the Dropbox (service) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

Demographics of Dropbox (service) fans

Demographic split for Dropbox (service) audience in United States
MetricValue
Female47.2%
Male52.8%
Average age43.1
Estimated audience size8,554,464

Audience persona

The typical Dropbox (service) fan in United States is balanced, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Creative Commons.

Top regions in United States

Top regions ranked by reach for Dropbox (service) in United States
RegionReachAffinity
California1,337,6741.42×
Texas849,1231.15×
Florida720,6361.24×
New York600,4281.26×
Georgia351,9671.34×
Illinois277,9350.98×
Pennsylvania250,1260.87×
North Carolina248,1700.96×
Massachusetts230,6881.37×
New Jersey227,3411.04×
Ohio215,3460.82×
Michigan214,3750.96×
Virginia206,7610.99×
Washington197,3361.15×
Arizona195,9011.12×
Tennessee187,7841.09×
Colorado175,1081.3×
Maryland152,5941.04×
Indiana127,1460.81×
Missouri125,0370.91×
Oregon124,9531.27×
South Carolina122,4430.95×
Louisiana109,9661×
Minnesota107,7740.88×
Alabama107,5860.9×
Wisconsin105,7990.82×
Oklahoma95,3331×
Utah94,7081.24×
Connecticut90,6521.06×
Nevada88,6341.07×
Kentucky87,9590.82×
Arkansas60,0260.85×
Kansas57,7620.86×
Iowa53,9900.77×
Mississippi51,5920.73×
Hawaii46,6521.27×
Idaho44,9151.05×
New Mexico39,6580.92×
Washington, District of Columbia36,9381.44×
Nebraska33,6370.78×
New Hampshire32,7610.97×
Maine27,6250.9×
Montana26,8651.13×
West Virginia26,4430.66×
Rhode Island25,3900.93×
Delaware16,9150.72×
Alaska16,5650.91×
Vermont15,0031×
South Dakota13,7000.69×
North Dakota13,0710.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dropbox (service) audience
BrandAffinityCategory
Creative Commons40.13×Technology & Electronics
Google Drive24×Technology & Electronics
Google Maps14.65×Internet & Social Media
LastPass66.21×Technology & Electronics
C++22×Technology & Electronics
GitHub21.07×Internet & Social Media
Code.org61.89×Business & Career
GPS devices24.32×Technology & Electronics
Telecommunications equipment22.5×Technology & Electronics
Slickdeals25.91×Shopping
OneDrive18.91×Technology & Electronics
Office 36518.31×Technology & Electronics
Angel investor25.74×Business & Career
MongoDB61.43×Technology & Electronics
Audio equipment15.22×Technology & Electronics
Portable media players25.83×Technology & Electronics
Microsoft Teams18.31×Technology & Electronics
Cloud storage16.4×Technology & Electronics
Google Calendar11.59×Internet & Social Media
DuckDuckGo13.99×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dropbox (service) audience
TraitClusterScore
Quality AwarenessPREMIUM2.16
Need for SecurityCONSERVATISM1.57
Career OrientationPOWER1.54
Family OrientationCONSERVATISM1.54
LGBTQ+ IdentityOPEN1.53
Early Adopter MentalityPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for Dropbox (service)
CountryShare
United States20.5%
Japan9.7%
China7.2%

See Dropbox (service) audiences in other countries

More Hosting audiences in United States

Frequently asked questions

How many fans does Dropbox (service) have in United States?

Dropbox (service) has an estimated audience of 8,554,464 people in United States, concentrated in California and Texas.

What is the gender split and age of Dropbox (service) fans?

47.2% of Dropbox (service) fans are female, 52.8% are male, with an average age of 43.1 years.

Which brands do Dropbox (service) fans like most?

Dropbox (service) fans show strongest brand affinity for Creative Commons (40.13×), Google Drive (24×), and Google Maps (14.65×) over the country average.

Where do Dropbox (service) fans live in United States?

Dropbox (service) fans in United States are most concentrated in California (reach 1,337,674), Texas (reach 849,123), and Florida (reach 720,636). These three regions account for the largest share of the active audience.

What other brands do Dropbox (service) fans also like?

Beyond Dropbox (service) itself, the audience over-indexes on Google Drive (24×), Google Maps (14.65×), LastPass (66.21×), and C++ (22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dropbox (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.