Rascasse Audience Intelligence

GoDaddy Target Market in United States

A data profile of the people who buy, follow and care about GoDaddy in United States — modelled from more than twelve digital signal sources. GoDaddy has an estimated audience of 5,757,323 people in United States.

#4among Hosting in United States#609among Brand in United States#257in Technology & Electronics

The average GoDaddy fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Mega Millions, Tagaytay, Stew Leonard's, with strongest over-indexing on Mega Millions (11.54× the country average).

Demographically, the GoDaddy audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GoDaddy fan in United States is more male, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Mega Millions.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GoDaddy profile in United States.

Audience size
5.8M
in United States
Gender
39.1%♀
60.9% male
Age
37.9
average years
Country rank
#5900
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GoDaddy

39.1% are female, 60.9% are male, average age 37.9.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for GoDaddy audience in United States
MetricValue
Female39.1%
Male60.9%
Average age37.9
Estimated audience size5,757,323
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the GoDaddy audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3926%
40-4922%
50+13%
Fig. 04

Worldwide distribution

30.2%

of the worldwide GoDaddy audience comes from United States.

Worldwide audience distribution share by country for GoDaddy
CountryShare
United States30.2%
India16.8%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GoDaddy audience in United States is strongest.

Fig. 05

Top regions by affinity

GoDaddy customers by region in United States
#RegionReachAffinity×
01Florida~700K1.75×
02Arizona~200K1.55×
03California~900K1.41×
04Nevada~80K1.38×
05Georgia~200K1.31×
06Utah~70K1.29×
07Colorado~100K1.27×
08Idaho~40K1.26×
09New Jersey~200K1.22×
10Washington, District of Columbia~20K1.22×
11Washington~100K1.20×
12New York~400K1.18×
13Texas~600K1.17×
14New Hampshire~30K1.12×
15North Carolina~200K1.09×
16Maryland~100K1.09×
17Connecticut~60K1.08×
18Tennessee~100K1.06×
19Massachusetts~100K1.06×
20Oregon~70K1.06×
21Montana~20K1.06×
22South Carolina~90K1.04×
23Hawaii~30K1.03×
24Virginia~100K1.02×
25Rhode Island~20K0.99×
26Maine~20K0.97×
27Vermont~10K0.97×
28Illinois~200K0.95×
29Michigan~100K0.93×
30Missouri~80K0.92×
31Oklahoma~60K0.90×
32Minnesota~70K0.89×
33Louisiana~60K0.88×
34Alabama~70K0.86×
35Delaware~10K0.84×
36Pennsylvania~200K0.83×
37New Mexico~20K0.83×
38Ohio~100K0.82×
39Arkansas~40K0.80×
40Kansas~40K0.80×
41Alaska~10K0.78×
42Indiana~80K0.77×
43Wisconsin~60K0.75×
44Kentucky~50K0.75×
45South Dakota~10K0.75×
46Nebraska~20K0.74×
47Iowa~30K0.72×
48Mississippi~30K0.69×
49North Dakota~8K0.65×
50West Virginia~20K0.57×
Fig. 06

Affinity by region

Affinity by region — GoDaddy, United States
0.57×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GoDaddy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GoDaddy audience
#·InterestCategoryAffinity×
01Loei ProvinceTravel & Leisure90.16×
02Amnat Charoen ProvinceTravel & Leisure84.55×
03LopburiTravel & Leisure78.04×
04TagaytayTravel & Leisure76.00×
05DUBAI Real EstateBrand73.03×
06Martin ParrArts & Culture72.04×
07Rangsit, ThailandTravel & Leisure68.29×
08National Lottery (United Kingdom)Games67.01×
09Hashemite UniversityBusiness & Career60.95×
10Trang, ThailandTravel & Leisure58.66×
11BayutHome & Garden53.80×
12DAMAC PropertiesBusiness & Career46.29×
13Mortgage bankBusiness & Career31.22×
14Stew Leonard'sFood & Beverages30.31×
15HostGatorTechnology & Electronics30.18×
16Yours TrulyMusic & Radio22.15×
17FranquiaTravel & Leisure13.07×
18Mega MillionsGames11.54×
19Home DesigningHome & Garden8.04×
20Google DriveTechnology & Electronics2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GoDaddy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GoDaddy audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.64×
Design AffinityPREMIUM1.38×
Luxury OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GoDaddy audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Community OrientationOPEN0.76×
PatriotismCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GoDaddy's target market in United States?

GoDaddy's target market in United States covers an estimated 5,757,323 people, concentrated in California and Florida.

02

What is the gender split and age of GoDaddy customers?

39.1% of the GoDaddy audience are female, 60.9% are male, with an average age of 37.9 years.

03

Which brands do GoDaddy fans like most?

GoDaddy fans show strongest brand affinity for Mega Millions (11.54×), Tagaytay (76×), and Stew Leonard's (30.31×) over the country average.

04

Where do GoDaddy fans live in United States?

GoDaddy fans in United States are most concentrated in California (reach ~900K), Florida (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do GoDaddy fans also like?

Beyond GoDaddy itself, the audience over-indexes on Tagaytay (76×), Stew Leonard's (30.31×), National Lottery (United Kingdom) (67.01×), and Mortgage bank (31.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hosting audiences in United States

See GoDaddy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GoDaddy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →